CEIBS MBA Lecture: Viral Marketing: De-Mystified

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Thursday, June 09, 2022

CEIBS MBA Lecture: Viral Marketing: De-Mystified

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Please join us on June 9 for this exclusive online lecture with Associate Professor of Marketing Hyun Young Park who will put viral marketing under the microscope.

About the lecture

Since as early as the 1960s, researchers have been interested in how closely the world is connected. More recent analysis, leveraging data from social networks, has reinforced the theory that we all exist within six degrees of separation from one another. Given that the world is so closely connected, it is time to ask, can ideas or products can spread as efficiently and effectively as viruses do amongst people?

In this lecture, Prof. Park will reveal the truth – and the myths – behind viral marketing from various academic fields, including psychology, sociology, marketing and computer science.

During this event, participants and prospecive MBA students can expect to gain insight into what makes viral marketing successful, and how alumni have leveraged the resources, knowledge and connections at CEIBS to build international careers.

Our speaker

Professor Hyun Young Park

Dr. Hyun Young Park is an Associate Professor of Marketing at CEIBS. She earned her Ph.D. in Marketing from Stern School of Business (New York University) and her Bachelor in Business Administration, with highest honors, from Seoul National University. She has lived in Shanghai for nine years and now is the leading faculty for core marketing on the full-time MBA programme at CEIBS.

MBA Alumni Panel

Kevin Shimota (MBA 2016)

Pre-MBA: Supply Chain Manager @ Boeing, USA
Post-MBA: Director of Platform Strategy @ Accenture, Australia
Ex-Global Head @ WeChat, China
Author of The First SuperApp: Inside China’s WeChat and the New Digital Revolution

Sara Shen (MBA 2016)

Pre-MBA: Banking Associate @ JPMorgan, China
Post-MBA: Founder of SARASTYLE, China

Event details

Date & Time: June 9, 2022 @ 19:00-20:30
Venue: Online
Language: English
Contact: Click the link below to register or contact James Kent at kjames@ceibs.edu for more information.

Agenda

18:45-19:00 Register for a student-led virtual campus tour
19:00-19:10 Programme introduction
19:10-20:00 Exclusive MBA lecture
20:00-20:30 Alumni sharing and Q&A

Please click here to register!