How can WeChat’s ecosystem be harnessed to help you create innovative new business models or connect with more customers? Find out by joining CEIBS Assistant Professor of Strategy and Entrepreneurship Ginkgo Bai for a livestreamed lecture in WeChat.

During the lecture, Prof. Bai will share her case study on WeChat’s strategy. Participants can expect to learn how to better leverage the platform by first understanding the strategy behind China’s most powerful digital Swiss army knife – WeChat.

About the Professor

Prof. Bai earned her Ph.D. in Strategic Management from HEC Paris, M.A. in Management Science from ESCP Europe, and B.A. in Economics and English Language & Literature from Peking University. Her current research focuses primarily on the digital economy, technology and innovation management and technological ethics.

Who should attend?

Young professionals interested in pursuing an MBA.

Event details

Date & Time: Wednesday, January 12, 2022 at 19:00-20:00 (Beijing time)
Venue: WeChat (a group invite will be shared after registration)
Language: English
Contact: For more information, please contact Ms. Cindy Wu at wcindy@ceibs.edu or add CEIBS MBA Admissions on WeChat at CEIBSMBAAdmissions2.

Please click here to register!