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Tuesday, April 9, 2019

1+1 Lecture Accra: A Framework for Building and Sustaining Competitive Advantage

We cordially invite you to attend our exclusive 1+1 Lecture on Frameworks for Building and Sustaining Competitive Advantage in Accra on April 9th, 2019.

In an economic environment that has entered the ‘hyper-competition’ stage, CEIBS President (European) Professor Dipak C. Jain will present a framework for how companies can compete effectively in today’s market in the face of:

  • Intense competition from multiple sources;
  • Boundaries of competition becoming more blurred;
  • Technological breakthroughs appearing at rapid speed;
  • Demographic shifts creating profound impact;
  • Social media changing market landscapes.

Using case studies from major global players and examining various industries such as automotive, pharmaceuticals, aviation, and global logistics, Prof. Jain will explore how companies can create value for their customers and, crucially, how they can capture that value to ensure their sustainable competitive advantage.

About the speaker

President (European)
Professor of Marketing, CEIBS


Dr. Dipak C. Jain is President (European) and Professor of Marketing at CEIBS. As a former Dean of both INSEAD and Kellogg School of Management, he is a globally-recognized marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance.

Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments. An award-winning scholar in his own right, Dr. Jain’s areas of research expertise include the marketing of high-tech products; market segmentation and competitive market structure analysis; cross-cultural issues in global product diffusion; new product innovation; and forecasting models.

Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognizes exceptional leadership contributions of overseas Indians.

Who should attend?

Friends of CEIBS, alumni and professionals who are interested in enrolling in our MBA, Global EMBA or EMBA programmes.

Date: April 9, 2019   18:00 – 20:00
Location: CEIBS Accra Campus, No.5 Monrovia Road East Legon, Accra
Language: English


18:00 – 18:30        Registration 
18:30 – 18:40        Welcome & Introduction 
18:40 – 19:30        Exclusive 1+1 Lecture by Dr. Dipak C. Jain 
                              “A Framework for Building and Sustaining Competitive Advantage”
19:30 – 20:00        Q&A
20:00                     Networking 

Registration: Please email Samuel Ocloo-Dzaba at osamuel@ceibs.edu for registration or enquiries.

What is 1+1?

CEIBS launched the 1+1 Project, a series of lectures hosted by leading faculty across continents, in 2017. The audience for these invitation-only lectures comprises our alumni and friends of CEIBS. Each participant is encouraged to bring a ‘plus one’ who is also a qualified prospect for our MBA or Global EMBA programmes.

The core objectives of the 1+1 series are to further strengthen engagement with our international alumni and also provide attendees with the opportunity to play their part in helping to shape the future student bodies at CEIBS.

Click here to register online!