Each programme builds China depth in a different way, using specific elements designed into its structure.
MBA: China Modules and Integrated China Strategy Project (ICSP)
The MBA develops China-focused experience through two main components. China Modules are faculty-led immersions taking students to cities such as Shenzhen, Beijing, Changsha, Hangzhou and other business hubs to engage with companies and industry leaders. These modules are designed to connect classroom learning with how businesses operate in different parts of China.
The Integrated China Strategy Project (ICSP) places student teams of five to six with a corporate sponsor to address a real strategic challenge over approximately three months, culminating in actionable recommendations presented to the sponsoring company. Past sponsors span technology, healthcare, manufacturing, consumer goods, and financial services.
MBA: InnoLab and INNOVATEChina
The CEIBS InnoLab is the MBA programme's dedicated innovation and entrepreneurship platform, designed around three paths: Innovator, Intrapreneur, and Entrepreneur. It connects students with founders, investors, and early-stage companies, and provides structured support including mentoring, pitch coaching, and Demo Day presentations.
INNOVATEChina, InnoLab's annual flagship competition, brings together approximately 60 teams from leading business schools worldwide to tackle a real innovation challenge set by a corporate partner. Together, these initiatives provide direct access to China's innovation ecosystem for students interested in entrepreneurship, venture capital, or technology-driven careers.
For those interested in entrepreneurship, venture capital, or technology, these initiatives provide direct access to people and organisations that operate within China’s innovation ecosystem.
Global EMBA: China immersion and global immersion modules
The Global EMBA is anchored in Shanghai, placing China at the core of the learning experience. Through immersion in leading companies and industries, participants gain practical insights into China’s dynamic business environment. Leveraging CEIBS’ strong corporate network and faculty expertise, the programme offers a direct view of how business operates in China. This is reinforced in the classroom, where around 45% of materials are China-focused cases developed by the CEIBS Case Centre, which produces over 100 original cases each year.
This foundation is combined with a global component. Participants complete modules in more than 20 destinations worldwide, covering both developed and emerging markets, and are required to take a mix of global core modules and electives. Participants also have opportunities to take exchange programmes in 10 countries with eight world-leading business schools.
This structure combines China-based learning with international exposure, helping executives understand cross-border business more clearly.
Global MiM: Four-city campus structure
The Global MiM is structured across Shanghai, Paris, London, and Zurich, combining study at CEIBS with ESCP’s European campuses. Students start in Shanghai, building a foundation in China’s business environment, before continuing through major European business centres.
The programme runs over two years and includes a 4–8 month global internship or work placement, linking academic study with practical experience. Its structure reflects CEIBS’s China–Europe focus and gives students direct exposure to both markets.
