Smart Healthcare Startup Programme (Modular)
Start Date:Afternoon July 9, 2025
Venue: Shanghai/Switzerland(Elective Module)
Participants
- Startup founders and major shareholders in the healthcare industry
- Healthcare entrepreneurs with a vision for an IPO in the next three to five years or those with high growth potential
- Healthcare entrepreneurs sponsored by the Overseas High-Level Talent Recruitment Programme
Introduction
As China’s economy continues to develop, the country’s healthcare sector is growing rapidly due to improved living standards and an aging population. This dynamic industry has captured the public’s attention and has huge market potential. The Outline of the Program for Healthy China 2030 predicts that the healthcare industry will reach a value of RMB 16 trillion by 2030. This represents a strategic opportunity for the healthcare industry, which in turn is expected to drive significant growth in the healthcare informatics sector.
With high barriers to entry, the healthcare industry offers exceptional investment opportunities with potentially higher returns than other sectors. Regardless of economic fluctuations, this industry has an enduring appeal to entrepreneurial investors because of the fundamental public and governmental demand for disease prevention and health improvement. The next decade is expected to be a golden period for entrepreneurial investment in the healthcare sector.
The CEIBS Smart Healthcare Startup Programme aims to increase the success rate of healthcare entrepreneurs and facilitate the robust growth of their businesses, thereby promoting the rapid development of China’s healthcare industry.
Programme Coverage
The CEIBS Smart Healthcare Startup Programme is a comprehensive curriculum that examines the latest opportunities and challenges in healthcare entrepreneurship from both theoretical and practical perspectives. Co-taught by CEIBS professors and industry leaders, the programme is divided into six modules that span nearly a year.
A certificate of completion will be awarded.
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Contact Us
Emily Zhang
Telephone: (86 21) 2890 5213
Mobile: (86) 136 5171 6612
Email: zemily@ceibs.edu
Faculty
WANG, HONG
Programme Co-Director
CEIBS President
Professor of Management, CEIBS
Hengdian Group Chair in Management
Chairman of the Academic Committee of the CEIBS Social Security and Aging Finance Institute
Co-Director, CEIBS Research Centre for International Cruise Economy
Co-Chairman of the Academic Committee of the CEIBS Research Centre for Smart Healthcare
Recipient of the Special Government Allowance of the State Council
ZHOU, DONGSHENG
Programme Co-Director
Professor of Marketing, CEIBS
Director of CEIBS Healthcare Sector Research Centre
Programme Co-Director of Advanced Management Programme
ZHU, XIAOMING
Founding Programme Director
President Emeritus, CEIBS; President (June 2006 - March 2015)
Professor Emeritus, CEIBS
Recipient of the Special Allowance of the State Council
Guest speakers：
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Professors and experts |
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Programme Objective
The CEIBS Smart Healthcare Startup Programme adopts a hybrid O2O approach that includes lectures by CEIBS professors, presentations by industry leaders, and peer-to-peer exchanges. This comprehensive approach aims to broaden the horizons of healthcare entrepreneurs, enabling them to identify trends and opportunities for innovation and entrepreneurship. In addition, the programme is designed to equip them with lean startup principles to increase their chances of success. These principles will guide them as they build a community of healthcare professionals to share and integrate key industry resources to accelerate the growth of their startups.
Programme Benefits
This programme will help participants:
- Identify the latest innovation trends in healthcare technologies or models.
- Learn how to apply effective innovation and entrepreneurship principles.
- Leverage the expertise and experience of leading academics and practitioners to address current challenges.
- Foster a community of healthcare professionals to share and integrate industry resources.Gain insight into the European healthcare industry, communicate with European peers, and pool global healthcare resources.
Programme Schedule
Module 1: Smart healthcare and technological innovation in the digital economy era
- The skills and empathy required of master physicians
- Overview of the digital economy
- Overview of business trends
- Management theories
- Analysis of cutting-edge technology
- Hospital and enterprise collaboration in the digital age
- Product innovation
- Business model innovation
Module 2: Game theory strategy and drug price negotiation
- Game theory and business strategy
- Forward thinking, backward reasoning
- Seeking benefits while avoiding pitfalls
- How to “play the game” and earn profits?
- How to capture industry evolution?
- Challenges of market transition
- Seting the rules of the game
- Drug price negotiation
Module 3: High-quality development and digital transformation of public hospitals and management leadershi
- High-quality development of public hospitals
- Digital transformation of public hospitals and non-public medical institutions
- Case studies of digital transformation of public hospitals
- Interpersonal understanding
- Leadership and communication skills
- Team management skills
- System synergy skills
Module 4: Precision medicine and translational medicine, and financial management and risk control
- Practical project: The integrated healthcare industry in the digital age
- National project: Progress in translational medicine and precision medicine
- Overview and analysis of financial statements
- Relationship between the three financial statements
- Choice of capital structure
- Analysis of financial ratios
- Forecast the financial needs of a company
- Create value for the business
- Performance evaluation and incentive design
- Effective performance indicator system
- The importance and limitations of incentives
- The intensity and form of incentives
- Align incentive design with strategy
Module 5: Healthcare of the future, strategic marketing, and lean startup principle
- Cutting-edge research on neuroscience and brain-inspired intelligence
- Application of large language models
- Strategy and tactics for marketing innovative products and services
- Driving forces of the era and long-term vision
- Overcoming cognitive tunnelling
- Innovation-driven transformation: Choosing a path
- Lean startup principles
Module 6:Study tour of the healthcare industry overseas (elective module)
- Innovation and entrepreneurship in the Swiss healthcare industry
- The innovation culture of leading Swiss healthcare companies
- Big data and personalised healthcare
- Visits to companies discussed in the teaching cases: The world’s leading healthcare companies
