Developing a Strategic Mindset

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Date: November 4-6, 2022
Venue: Shanghai
Note: Due to the epidemic, the actual starting time for the courses shall be subject to the notice from the class coordinator.

Participants

The programme is recommended for middle managers with at least 3 years of management experience, including department managers, regional directors and business unit leaders.


Introduction

This programme aims to acquaint participants with the knowledge, skills, roles and responsibilities required by a modern manager in the field of strategic management. It covers internal and external environment analysis, and theories and practices concerning regional environments and strategy, business-level strategy, corporate-level strategy, strategy execution and strategic leadership, and will help participants gain a profound understanding of key concepts about corporate strategy, strategic thinking, and formulating and implementing business strategies.


Programme Coverage

  • Macro environment analysis and strategy 
  • Regional and urban environments and strategy
  • Internal environment and strategy
  • Business-level strategy
  • Corporate-level strategy
  • Strategy execution – Evaluation and implementation
  • Strategy implementation – Strategic leadership

A certificate of completion will be awarded


Programme Fee

RMB 34,800

The programme fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees (if required). The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information about this programme, including price, discount, date, location, faculty, daily schedule and other details.


Contact Us

Shanghai
Tel: (86 21) 2890 5187
Email: exed@ceibs.edu
Address: 699 Hongfeng Road, Pudong, Shanghai

Beijing
Tel: (86 10) 8296 6688
Email: exed@ceibs.edu
Address: Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing

Shenzhen
Tel: (86 755) 3699 5199
Email: exed@ceibs.edu
Address: Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone, Hangcheng sub-district, Baoan, Shenzhen

Tsai, Soo-Hung Terence
Associate Professor of Strategy and International Business, CEIBS

Programme Objective

The programme is designed to equip participants with the knowledge and skills required of a modern manager in the field of strategic management, and develop their abilities to consider problems in a holistic approach and apply analysis tools systematically.


Programme Benefits

Participants in this programme will be able to:

  • Make an in-depth analysis of their general environment, regional strategy, industry structure and competitors
  • Learn appropriate methodologies for formulating strategies at various levels of their company, especially competitive strategy and growth strategy
  • Identify core elements that can lead to an effective strategy for their company
  • Learn to develop a solid process for strategic planning and strategic initiatives to build a company’s sustainable competitiveness
  • Gain insight into strategic leadership necessary to drive business growth

Programme Schedule

Day 1

Morning
  • Positioning, macro-environment analysis and strategy
  • Case study
Afternoon
  • National, regional and urban environments and strategy 
  • Case study

Day 2

Morning
  • Internal environment and strategy   
  • Case study
Afternoon
  • Strategy formulation – Business-level strategy
  • Case study 

Day 3

Morning
  • Strategy formulation – Corporate-level strategy
  • Case study
Afternoon
  • Strategy execution – Evaluation and implementation
  • Case study
  • Strategy implementation – Strategic leadership 
  • Case study

We reserve the right to adjust the course information (including price, date, location, faculty, course arrangement and other details)

Teaching Language

Chinese


Admissions Procedures

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.


Cancellations

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.


Notification

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.