Peter Zhou

Consultant, Tencent; CEIBS Alumnus


Peter Zhou has 17 years of rich experience in developing crossover innovation of “auto+Internet” and in building the industrial ecosystem. He has offered “auto+Internet” consulting service to seven auto companies and groups. As the founding project advisor, he facilitated the world’s first strategic partnership and joint venture between an auto group and an internet giant, seeing the first generation of connected vehicles from being widely doubted to being well-received by auto brands.

He is keen on digital transformation of the auto industry in terms of product planning, marketing and user experience management based on big data ecosystem.

Mr. Zhou graduated from Shanghai Jiao Tong University (applied chemistry major), Keio University (Japanese major) and China Europe International Business School (MBA degree and CMO Programme). Currently, he is a DBA (Doctorate of Business Administration) candidate at Emlyon Business School, working on his dissertation entitled, “Organizational Culture Change, Open Innovation and Industrial Ecosystem Building amid the Digital Transformation of the Auto Industry in the Internet Era”.