Mats Harborn

President, European Union Chamber of Commerce in China
Executive Director, Scania China Strategic Office
In May 2017 Mats Harborn was elected President of the European Union Chamber ofCommerce in China. He had served on the Chamber's Executive Committee since 2013, asVice President and as States' Representative.
Mr. Harborn has been actively involved in Sino-European trade and business relations. In2005, he was appointed as the Chairman of Swedish Chamber of Commerce in China, aposition he held for 8 years. He has been the Chairman China Commercial Vehicles Boardof ACEA (European Automobile Manufacturers' Association) since 2010.
Mr. Harborn has a proven record of successful introductions of products and companies intoChina over years. He is now the Executive Director of Scania China Strategic Office,responsible for setting strategies and paving the way for high end CV sales. He joined thecompany as the Managing Director of Scania China Representative office as well as ScaniaSales (China) Co., Ltd in 2004 and held that position until 2010. In June 2000, Mr. Harbornbecame the Marketing and Information Director of Ecolean AB, helping establish Ecolean asa credible business partner in juice and dairy industry and define it as a sustainablepackaging solutions provider. From 1997 to 2000, he had been working for Swedish Embassyin Beijing as Commercial Counsellor, a key position in Sino-Swedish commercial relations.
Mr. Harborn received a bachelor degree from Lund University on Oriental Studies andBusiness Admin (1984), and a training course from The Institute of Leadership (IFL) (2008).
As a multilingual user, Mr. Harborn has a wide ranging knowledge of Chinese culture andsociety beyond his business and rich expertise in cross-cultural management.