Competence focus

• Food retail
• Non-food retail
• Fashion/sporting goods/luxury
• DIY Retail
• Restaurant
• Consumer durables/consumer electronics
• E-commerce
• Auto after market
• Private equity

Education

• Master's degree, Shanghai Jiao Tong University

Experience

Ke Chen is a Partner and Vice President of Roland Berger Greater China. Prior to joining Roland Berger, Ke Chen gained experience with Wal-Mart as well as two other top-ranked global consultancies. 

Ke Chen is a retail expert with more than 17 years of retail-related experience, working both in the industry and as a consultant. He has helped leading Chinese and global clients in multiple sectors and formats improve their business performance, strengthen their organizations and develop strategies for business expansion and growth in China. Ke Chen specializes in business transformation, post-merger integration, operation and strategy management, merchandise and supply chain management.