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The fight against the COVID-19 epidemic has prompted numerous good deeds worth documenting and courageous actions worth thinking about, which is why the theme of this issue of TheLINK is “Together We Can Fight the Virus”.

The Cover Story documents how CEIBSers have worked to lift the spirit of the school during this exceptional time, when alumni organisations and enterprises, as well as individuals themselves, have drawn on their strengths to fight the epidemic on various fronts. During normal times, they compete in their respective sectors, but during the epidemic they have done everything they can to come to the rescue of affected areas.

Post-COVID-19 redevelopment is not only a “big test” facing companies big and small, but also key to economic recovery. In the Cover Story, CEIBS professors and alumni from all walks of life share their opinions and ideas on the subject, providing businesses with guidelines for how to respond when faced with adversity.

The Alumni Voice section covers the story of JF Healthcare’s Wu Wenhui (EMBA 2005) who developed an AI medical examination vehicle and travelled deep into affected areas to provide medical testing. Meanwhile, in the Feature section, we have prepared for you an exclusive interview with CEIBS MBA Programme Director Juan Antonio Fernandez and MBA 2002 alumna Laurie Underwood about their new book, China CEO II: Voices of Experience from 25 Top Executives at MNCs in China, along with a stay-at-home list of books recommended by alumni.

It is also worth mentioning that, in an effort to reduce our environmental impact, this is the first issue of TheLINK printed using recycled paper. We look forward to your feedback and hope our alumni’s stories and industry insights will inspire you. If you have a story you would like to share, please email us at alumnimagazine@ceibs.edu.


Snow Zhou


Assistant President, CEIBS