Faculty Profiles
Cohade, Pierre E.
Visiting Leader, CEIBS
Pierre E. Cohade is a Visiting Leader at China Europe International Business School. He has lived and worked globally in four continents, including the past 20 years in China. He has built and led multi-billion dollars consumer Branded businesses, at the juncture of Consumer Goods and Industrial Products.
Pierre has developed deep Board experience within Fortune 200 companies, particularly in audit committees. He currently serves as Non Executive Director on the boards of Johnson Control International (NYSE: JCI, member of the Audit Committee) and CEAT (NSE: CEATLTD). He has just reached the regulatory term limit as Non Executive Director at Deutsche Bank China (Chair of the Audit Committee, Chair of the Related Party Transaction Committee). He is also Chairman of IMA’s CEO forum for China, Asia largest peer to peer Chatham House style organisation.
Most recently, Pierre was the CEO of Triangle Tyre, China largest private tire manufacturer. Pierre focused on preparing Triangle Tyre for its IPO, modernizing its management processes and governance and accelerating its globalization. As one of the very few Western CEO of a Chinese owned business, Pierre was operating at the heart of China Inc, a tight web of business, government and Party interfaces.
Between 2004 and 2011, Pierre was the President of Goodyear Asia Pacific. He led the turnaround, repositioning and fast expansion of this critical part of the company. Under Cohade’s leadership, Goodyear Asia Pacific earned recognition beyond its record financial success, receiving numerous third party awards for its product innovation, brand building, branded retail network and numerous “Employer of the Year” accolades.
Cohade started to work for Eastman Kodak in the USA as a financial analyst in 1985 and subsequently held business management and executive positions in Brazil, Mexico, the United States, Singapore and Switzerland. Cohade was named Chairman of Kodak's Europe, Africa, Middle East and Russia Region in 2001. In 2003, Groupe Danone chose Cohade to run its global Water and Beverage division.
Cohade has been actively engaged in community life. Pierre joined IBLAC, Shanghai Mayor's advisory council, as an Observer in 2007 and was awarded the "Magnolia Award" by the Shanghai Municipal Government, the highest honor for foreigners living in Shanghai. He also has held numerous governance positions within the community, particularly at the Shanghai American Chamber of Commerce (Amcham Shanghai).
A native of Barcelonnette, France, Cohade received a degree in business management from the SKEMA business school in Sophia-Antipolis, France, in 1984 and an MBA from Penn State University in 1985. He currently resides in Shanghai.