• Faculty & Research

    Knowledge creation on China, from proven China experts.

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  • Faculty & Research

    Knowledge creation on China, from proven China experts.

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  • Faculty & Research

    Knowledge creation on China, from proven China experts.

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Doing Business in Asia

Co-authored by CEIBS Associate Professor of Management Terence Tsai together with Gabriele Suder and Sumati Varma, Doing Business in Asia serves as a comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.

Specifically designed to meet the needs of post-graduates, MBAs and those taking part in executive education programmes, this exciting learning experience will help prepare Asia’s leaders of the future. Purchase your copy here.

“This book brings transparency and a deeper understanding of doing business in Asia. It will invigorate the thought process of students and executives who are interested in Asia's dynamic business scenes and opportunities. I whole-heartedly recommend this book.”

– Dipak Jain, President (European) and Professor of Marketing, CEIBS

Position: 
Associate Professor of Management