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Friday, June 24, 2016

Chinese Business School Offers Sports Management Programme

CEIBS' Response to China’s Growing Sports Industry

June 24, 2016. Shanghai – In response to China’s growing interest in sports, as seen by recent purchases of overseas football and basketball teams, the country’s leading international business school today launched a sports management course.

“China’s growing middle class is increasingly focused on a healthy lifestyle that includes participating in sporting activities or attending events. This makes the sports industry a fast-growing sector that is facing huge market demand, with lots of opportunities including the recent purchase of football clubs in Spain, Italy and France. All this has emphasized the need for talent to support China’s burgeoning sports industry,” said CEIBS Vice President and Co-Dean Zhang Weijiong during a launch ceremony and panel discussion at the school’s Shanghai campus.

With the addition of the CEIBS Sport and Leisure Management Program to its long list of Executive Education offerings, China Europe International Business School (CEIBS) now becomes the first top-tier Chinese business school to launch a specialized course for the sports industry.

The program will cover everything from management to leadership and events, with study tours in Europe and the US where participants can learn from and about industry heavyweights such as the Swiss-headquartered International Olympic Committee (IOC) and International Federation of Association Football (FIFA), along with America’s National Football League (NFL) and National Basketball Association (NBA). Another important element of the course is that scholarships will be provided for a number of retired Chinese Olympians. Like athletes from many countries around the world, Chinese Olympians often have a hard time making the transition to another career after their time in the spotlight has come to an end.  The scholarships are being provided by the Hong Kong-based Chinese Athletes Educational Foundation which dedicates itself to ensuring that education and training programs are available to current and retired Chinese athletes and coaches.

Former Chinese Olympic gymnast Li Ning was among those at today’s event. “This CEIBS program is essential for retired athletes, including me, because it gives us the knowledge and courage to transform ourselves,” he said. “In a way, it also helps prolong our lives as sportsmen because starting a brand new career requires all the good qualities of a sportsman: toughness, agility and persistence.”

The first of the CEIBS Sport and Leisure Management Program’s six modules begins in Shanghai on July 21 with an overview of the Sports Economy, and China’s economic capital will also be the venue for the second module that focuses on Sports Marketing. Then in October it will be off to Switzerland and Spain for a study tour that examines Sports Organization and has a heavy football focus. Next February the focus will be on Entertainment Sports during a US study tour that will look at the business models used by the NFL and NBA.”

“Forty participants are already signed up for the program, a mix of sports enthusiasts, entrepreneurs and large companies, potential investors, as well as professionals who specialize in the niche area of sports law,” said CEIBS Executive Director of Executive Education and sports enthusiast Hobbs Liu, who conceptualized the program.


China Europe International Business School offers MBA, EMBA, Executive Education and PhD courses. CEIBS has campuses and locations in Shanghai, Beijing, and Shenzhen in China, Accra in Ghana and Zurich in Switzerland. It is the only business school in China to have its MBA, EMBA and Executive Education programs simultaneously ranked by the Financial Times. CEIBS has mainland China’s largest alumni network and the majority of its 17,500 alumni are major decision makers in the world of business.