CEIBS Global EMBA Online Sharing Sessions

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Developing Strategic Agility for Turbulent Times

During this lecture, Prof. Sampler introduces key principles of strategy that will help companies prepare themselves better for turbulent times. Prof. Sampler challenges conventional strategic thinking and reveals why the typical tools of strategy are so badly out of sync with our needs, where ‘business as usual’ is no longer a relevant approach. He argues that strategic change is just as important as strategic formulation and that strategic change is not a sign of weakness. He uses case studies to illustrate principles of successful strategic planning to prepare you for a post-COVID-19 environment. Finally, you can learn how to be prepared and proactive, rather than reactive, even when the future is uncertain.


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