CEIBS Global EMBA Info-session and Master Class - A New Path for Brands in China's Digital Age

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A New Path for Brands in China's Digital Age

As Gen Z gradually becomes the main force in the consumer market, brands are on the lookout for new ways to gain awareness among younger customers. How can observers capture insights into brand marketing strategies through the consumption phenomena of Gen Z? How can companies build their brands in China's complex market, where they face fierce competition and a highly mature e-commerce platform environment?

In this event, CEIBS Professor of Marketing Wang Yajin will share her insights on localization, methodologies and challenges for direct-to-consumer (DTC) brands, breakthroughs and innovations of business models and brand strategies, marketing in the digital era, and new retail in the current socio-economic environment.