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Thursday, June 21, 2018

Master Class: Frameworks for Building and Sustaining Competitive Advantage (MBA)

We cordially invite you to attend our Master Class on Frameworks for Building and Sustaining Competitive Advantage, in Beijing on June 21st 2018.

In an economic environment that has entered the ‘hyper-competition’ stage, CEIBS President-Designate (European) Professor Dipak Jain will present a framework for how companies can compete effectively in today’s market in the face of:

  • Intense competition coming from multiple sources;  
  • Boundaries of competition becoming more blurred;  
  • Technological breakthroughs appearing at rapid speed;  
  • Demographic shifts creating profound impact;  
  • Social media changing market landscapes.

Using case studies from major global players and examining various industries such as automotive, pharmaceuticals, aviation, and global logistics, Prof. Jain will explore how companies can create value for their customers and, crucially, how they can capture that value to ensure their sustainable competitive advantage.

Event Details

Date: 19:00 to 21:30, June 21, 2018
Location: The Ritz-Carlton Beijing, B1 Ballroom,
                 83A Jian Guo Road, China Central Place, Chaoyang District, Beijing
                 北京朝阳区华贸中心建国路甲83号,北京丽思卡尔顿酒店 B1层宴会厅
Language: English

Please click here for registration. Any question, please contact Ms. Shelley Nie at nshelley@ceibs.edu or 021 28905032.


19:00 - 19:30 Registration & Networking
19:30 - 19:45 Welcome & Programme introduction
19:45 - 21:15 Lecture by Dr. Dipak C. Jain
21:15 - 22:00 Networking

About the Speaker

顾纯元Dr. Dipak C. Jain
President-Designate (European)
Professor of Marketing Global Advisor, CEIBS

Dr. Dipak C. Jain is President-Designate (European), Professor of Marketing and Global Advisor at CEIBS. As a former Dean of both INSEAD and Kellogg School of Management, he is a globally-recognized marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance.

Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments. An award-winning scholar in his own right, Dr. Jain’s areas of research expertise include the marketing of high-tech products, market segmentation and competitive market structure analysis, cross-cultural issues in global product diffusion, new product innovation, and forecasting models.

Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognizes exceptional leadership contributions of overseas Indians.