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Saturday, September 8, 2018

CEIBS MBA Exclusive Lecture

This exclusive lecture, from Professor Shameen Prashantham, will look at the opportunities and challenges that new ventures face when operating on the international stage. Given their resource constraints, international new ventures face distinct challenges. Using inspiring case studies from small ventures such as Centurion, Testin and InMobi, Dr. Prashantham looks at how new ventures can succeed at internationalizing with a limited resource base. He examines how smaller companies can establish and exploit competitive advantage through network-based strategies that leverage opportunities created by the international dimension of their business.

In this real MBA classroom experience, you will learn:

  • The value to small ventures of partnering with ‘elephants’.
  • The difference between market-specific knowledge and market-neutral knowledge.
  • How new ventures can innovate to internationalise cost-effectively.
  • How firms lacking in resource can leverage international networks to compensate.
  • How to manage and balance international growth.

We cordially invite professionals who are interested in enrolling in our full-time MBA programme to attend the first exclusive open lecture of the CEIBS MBA 2021 recruitment season. Join us for a lecture by one of our outstanding faculty to get a feel for MBA life inside the classroom, then get a feel for life outside the classroom as current students and members of the MBA Admissions team guide you around the Shanghai campus and answer your questions.

Date: September 8, 2018
Venue: Classroom 117, Academic Center 3, CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong

13.00-13.45  Registration
13.45-14.00  MBA Programme Introduction
14.00-15.30  Lecture by CEIBS MBA Professor
15.30-16.30  Q&A and campus tour

Thank you for your interest in attending our exclusive lecture. We are now at full capacity and have now closed registrations. We encourage you to register for our future events.