• About CEIBS

    Sign up, follow us and join the conversation on CEIBS Social Media!

    Social Media
  • About CEIBS

    China Depth, Global Breadth

    CEIBS Beijing
  • About CEIBS

    Unmatched China knowledge, proven global expertise

    CEIBS Shanghai
Monday, January 21, 2019 to Tuesday, January 22, 2019

2019 EFMD Conference for Deans & Directors General

For the first time in its 46-year history, the EFMD Conference for Deans & Directors General will be held outside of Europe and we are delighted to announce that CEIBS - China Europe International Business School - has been chosen as the host school as it also celebrates another milestone year and turns 25!

The success of CEIBS over the past 25 years as well as the growth and standing of Shanghai as an international city of business was a key reason for choosing to host the conference here. Top business leaders will share their stories and understanding of where China and Asia are today and discuss the future in relation to business, management, and higher education.

We hope you will take this opportunity to join us in Shanghai on January 21 & 22, 2019 for our Enterprising Deans in a Global Context conference.


European Foundation for Management Development (EFMD)


Venue: Shanghai Petrochemical Auditorium

Monday, January 21, 2019


Transfer from Kerry Hotel Pudong to school

10:30 – 14:00


11:00 – 12:30

Optional Pre-Conference Session

The EFMD Quality Services Team will report during this optional plenary session on the current status and latest developments of EFMD accreditations. Through this session, Deans and Directors will also learn about the future objectives of EFMD accreditations.

It should be noted that this is not a standard accreditation seminar; explanations on standards & criteria or processes are NOT the main objective of this session.

  • David Asch, Director, Quality Services, EFMD


Transfer from Kerry Hotel Pudong to school

12:30 – 13:45


13:45 – 14:00

Welcome Address

  • Mingjun Li, President, CEIBS, CN
  • Eric Cornuel, CEO & Director General, EFMD

14:00 – 14:30

EFMD Updates

  • Eric Cornuel, CEO & Director General, EFMD

14:30 – 14:45

Setting the Scene

  • Chairperson: Yuan Ding, Vice President & Dean, CEIBS

14:45 – 16:15

Plenary I – Globalisation of Chinese Companies

Aim: As a result of foreign direct investments, what are some of the challenges companies are facing when it comes to integrating new strategies, merging two cultures, and maintaining a successful merger in the long run?

Setting the scene:

  • Gao Wang, Associate Dean Executive Education Programme, CEIBS, CN

Panel discussion:

  • Mingpo CAI, Founder and President, Cathay Capital Private Equity, CN
  • Jianfeng Wang, Chairman, Ningbo Joyson Electronic Corp., CN
  • Peter Pan, President, Chervon, CN

16:15 – 16:45

Coffee break

16:45 – 17:15

Plenary II – Global Shift

Aim: Understanding the impact of the changing world economic order on business schools.

  • Robert Kennedy, Dean, College of Business, Nanyang Business School, SG

17:15 – 18:00

Plenary Panel III – Deans’ Response

Aim: Global Deans' response on the statement of the previous plenary session. How should business schools react and adapt? What competencies are needed in order to be a pilot for these changes? What is the impact of the erosion of the multilateral structures? As Dean, what are the challenges for you running your business school?

  • Per Cramér, Dean, University of Gothenburg, School of Business, Economics & Law, SE
  • Piet Naudé, Director, University of Stellenbosch Business School, ZA

18:00 – 18:30

Welcome drinks at CEIBS

18:30 – 20:00

Dinner at CEIBS


Transfer back to Kerry Hotel Pudong

Tuesday, January 22, 2019


Transfer from Kerry Hotel Pudong to school

09:00 – 10:30

Plenary IV – Driving Chinese Corporate Development

Aim: Understanding the drivers of the development of Chinese companies and using an entrepreneurial approach to succeed. How to spot opportunities? What are some visions for the future? How is China's development seen and what is its role in the acquisition of companies?

  • Li Shufu, Founder and Chairman, Zhejiang Geely Holding Group (Geely Group), CN

10:30 – 11:15

Coffee break

11:15 - 12:30

Breakout Series A – Entrepreneurial Approach in Business Education

A1 A Flavour of Business Education in China 
Aim: Understanding the state of development of education in China today.

A2 Developing and Building on Diversity 
Aim: Understanding why it is necessary to develop and build on diversity. Why is EQUIS setting diversity as a criterion? In this session, we will also explore best practices in student mobility/exchange, diversity in the classroom/multi-cultural, having an open mind/tolerance, etc.
  • Marion Debruyne, Dean, Vlerick Business School, BE
A3 Recruiting and Developing Talent in Faculty
Aim: Understanding the challenges and importance of recruiting and developing talent in faculty in Asia.
  • Jean Lee, Professor of Management, CEIBS, CN
A4 Alliances 
Aim: Understanding the advantages of being part of a business school alliance, which ones are successful, and what is the best way to manage them.
  • Metka Tekavčič, Dean, University of Ljubljana, Faculty of Economics, SI
A5 Educating the Next Generation of Leaders: The Role of Professional Development in Business Schools
Aim: This session will explore the added value of a more systematic approach to professional development. Building on the learning points derived from the EFMD Executive Academy, the speakers, together with the session participants, will explore the strategic benefits of establishing an executive talent pipeline and which targeted development activities can be implemented to support the effort.
  • Jayne Godfrey, Dean, The University of Auckland Business School, NZ
  • Jikyeong Kang, President, AIM - Asian Institute of Management, PH
  • Zita Zoltay Paprika, Dean of Business Administration, Corvinus University, HU
  • Robina Xavier, Executive Dean, QUT Business School, AU
  • Moderated by Ulrich Hommel, Director of Business School Development, EFMD GN

12:30 – 14:00


14:00 – 15:15

Workshops Series B – Innovation in Different Areas of Business School Expertise
Aim: Presentation of topics that are bound to interest Deans in their role as leader of a business school.

B1 Facilities – Learning Environment & Online Experience
Aim: What type of classroom facilities are needed to enrich students' learning environment? What online learning aspects would reinforce this learning environment?
  • Andrea Sianesi, Dean & President, MIP Politecnico di Milano Graduate School of Business, IT
B2 Relevant Business Education
Aim: What is relevant today when it comes to educating business school students in regards to the global shift the world is facing?
  • Johan Roos, Chief Academic Officer & Professor, Hult International Business School, UK
B3 New Approaches in Knowledge Creation
Aim: What are some of the new methods used when it comes to creation of knowledge for business school?
  • Shimin Chen, Director of Case Development Centre, CEIBS, CN
  • Bin Xu, Associate Dean Research, CEIBS, CN
B4 Societal Impact
Aim: Understanding the societal impact of business schools.
  • Gerry George, Dean, Lee Kong Chian School of Business and Professor of Innovation & Entrepreneurship, Singapore Management University, SG

15:15 – 16:00

Coffee break

16:00 – 17:00

Plenary V – Amphibian Approach from Academic to Practitioner

Aim: Understanding the choices made by the speakers in switching from positions as faculty members at business schools to Chief Strategy Officers at major companies.

  • Jianwen Liao, Chief Strategy Officer, JD.com, CN
  • Weiru Chen, Chief Strategy Officer, Cainiao Network Technology (the logistic arm of Alibaba), CN

17:00 – 17:15

Conclusion Session

  • Chairperson: Yuan Ding, Vice President & Dean, CEIBS

17:15 – 17:30

Presentation of next year's venue

17: 30

Transfer from school to Kerry Hotel Pudong

19:30 – 22:00

Drinks and dinner at Kerry Hotel Pudong                        

The Conference will be followed by an EFMD Quality Services Seminar, devoted to the EFMD quality improvement systems, on Wednesday January 23, 2019. The seminar will also take place at CEIBS
The Seminar is targeted at schools that are considering EFMD accreditation (EQUIS or EPAS), EFMD certification (EOCCS), or EFMD mentoring (EDAF), but which have not yet decided if or when to start the process. 
Participants to the 2019 EFMD Conference for Deans & Directors General are free to attend the Seminar at no extra charge. 


This conference is by invitation only, for those with chief executive (top management) responsibility and authority in EFMD member business schools and centres. We accept only Deans, Directors General, Presidents, Rectors, or Managing Director. Directors of non-member schools may be invited at the discretion of the organisers.