Dr. Lu Yi is an Assistant Professor of Marketing at CEIBS. Prior to joining CEIBS, she was an Assistant Professor of Marketing at McGill University. Prof. Lu received her PhD in Marketing from Yale University and BA in Economics from Peking University. Prof. Lu was awarded the Ming De Fellowship at Peking University from 2005 to 2009 and a doctoral fellowship at Yale Graduate School of Arts and Sciences from 2009 to 2014.

Prof. Lu’s research interests concentrate on digital marketing, AI and big data, content marketing and applied game theory in new business models. Her papers have been published in top academic marketing journals, including Marketing Science and Management Science. She has also been invited to give presentations at various leading conferences and seminars held by top-tier universities worldwide. 

Prof. Lu lectures on pricing analytics and marketing management and her courses have been amongst the most popular and highly valued by her students. She is currently a reviewer of top international academic journals such as Management Science, Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing and Journal of Industrial Organization.