December 16, 2021. Shanghai – Helping the world chart a recovery path from the pandemic was a key goal CEIBS contributed towards this year, by sharing its knowledge on a regular basis with the world's top media.

A diverse range of pressing matters were discussed with influential outlets all over the globe, as reporters and journalists turned to CEIBS faculty to help make sense of a planet which continued to change rapidly in 2021.

Macro issues featured prominently in public discourse this year – CEIBS Vice President and Dean Ding Yuan stepped up to give a valuable perspective to the BBC World Service radio on China's soft power and the Belt and Road project, whilst Distinguished Professor Pascal Lamy discussed US-China trade relations in a televised interview with CNBC.

China continued to evolve, leaving the outside world eager to understand the latest developments in the country's economy. Professor of Economics Zhu Tian duly obliged by explaining in a TV interview with CNBC that Evergrande's financial issues would not have huge impact on China's economy. He also discussed Wall Street's long-standing economic relationship with China in the South China Morning Post. 

Meanwhile, Adjunct Professor of Economics and Finance Sheng Songcheng shared his thoughts with Bloomberg on fluctuations in the value of the Chinese RMB and Assistant Professor of Economics Howie Wu told the same news agency that quantitative control would continue to dampen inflation.

CEIBS has, over the years, been a regular point of contact for those wanting to understand the impact of Chinese companies going international. 2021 was no exception, as Professor of Finance and Accounting Oliver Rui explained to Voice of America why he believes the New York Stock Exchange was wrong to delist three Chinese telecom companies.

China's blossoming domestic brand market was on Professor of Marketing Wang Gao's agenda, as he explained to Nikkei Asia that rapid advancement in this sector would have been impossible under a traditional marketing model. Elsewhere in the sphere of consumer behaviour, Associate Professor of Marketing Wang Yajin was quoted by the New York Times on the importance of livestreaming for luxury brands.

Looking at the Asian economy, Professor of Economics Bala Ramasamy wrote an op-ed for the Korea Times on the success of ASEAN and how it offered important lessons for balancing US-China relations, and also helped explain the implications of China's vaccine diplomacy on its economy to the South China Morning Post.

On the European front, Dean Ding Yuan explained why geopolitics is affecting international business dealings with China in an op-ed for Neue Zürcher Zeitung. On a related topic, Professor Emeritus Lydia Price explained to the South China Morning Post that Universal Studio's theme park in Beijing needed to take cultural sensitivities into consideration.

CEIBS was also an active player in one of the biggest conversations of the year – as Professor of Interntational Business and Strategy Shameen Prashantham wrote that COP26 provided a valuable wake-up call to businesses to get their act together in an op-ed for The Scotsman, the national newspaper of COP26’s host country.

Prof. Prashantham was also active in his role as MBA Programme Director, telling Find MBA that open communication over the pandemic’s impact is the best policy for prospective students. Other CEIBS voices were also prominent in helping the world understand how the pandemic and recovery was affecting business education. As Dean Ding Yuan told the Financial Times, the virus has led to huge localisation in Chinese business education. He was also quoted by The Economist, explaining that China's strong economy has been behind robust MBA applications. 

Finally, CEIBS faculty continued to produce all manner of material related to doing business in China. This year, Professor of Management Juan Antonio Fernandez took time go into detail about his newest book in an article written by Forbes.

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