China CEO II

Co-authored by CEIBS Professor of Management Juan Antonio Fernandez together with  Laurie Underwood, China CEO II offers an in-depth look at the opportunities and challenges for leaders of multinational companies doing business in China today. Drawing on research cultivated from interviews conducted with more than two dozen China-based executives and consultants, the book features front-line insights from a range of organisations, including AB InBev, Bosch, Carrefour, Coca-Cola, IKEA, L’Oréal, Sony, Tata, Victoria’s Secret and more.  Purchase your copy here.

"The second volume of China CEO again reveals insights into how multinational CEOs are coping with the world's fast-evolving second-largest economy."
―Ding Yuan, Dean, CEIBS

Position: Professor of Management, CEIBS