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The CEIBS 10th Prestige Brands Forum 2018
The Chinese economy is gathering momentum and transitioning from a phase of rapid growth to a stage of high-quality development. Consumption in China has entered a new phase, in which demand is becoming diversified, scale is expanding, and structure is being optimized and upgraded. Final consumption accounted for 58.8% of China’s economic growth in 2017. This indicates consumption has become a unique driver of economic growth. Along with the growing trend for transformation of the retail industry, new business formats are picking up steam. The advent of new retail and waves of business innovation is bringing disruptive changes to traditional brand building and management in terms of communication, marketing channels, and consumer behavior.
The evolution of the consumer market and the growing maturity of consumers lie behind the consumer boom. China’s middle class is expected to expand to 400 million people by 2020. The steady growth of the country’s middle class will result in significant changes in the economic landscape and spending patterns, reshaping the consumer market. In the new, tight race, brands have to keep adjusting their strategy to survive in ever-changing times. Brand decision-makers, investors and even policymakers need to look back on the past and then move forward one step at a time based on their consideration of future prospects for business development.
How will top brands respond to new consumer trends and a new market landscape? Will they resort to a succession of brand acquisitions, cross-industry collaboration, or brand rivalry? Along with the maturity of consumers and their growing demand, how will brand owners give them a greater say in the new competitive landscape? Amidst intense competition, how will top brands strike a balance between sticking to tradition and getting off the beaten track?
Facing new consumer trends and a new market landscape, brands are concentrated on brand building internally, and on competition and integration externally, with an aim to boosting brand value in a more efficient way by delivering consumers a better experience. Opportunities often come with challenges. As business innovations are posing a challenge to brand heritage, how will brands make effective trade-offs? What lies at the heart of top brands? At this Forum, guests will share their insights on these issues.
Forum Organisers
China Europe International Business School
CEIBS is a not-for-profit joint venture established in 1994 with the support of the Chinese government and the European Commission. With a unique positioning of “China Depth, Global Breadth”, CEIBS has made outstanding achievements over the past 20 years by adhering to an international and market-oriented approach and maintaining high-quality teaching standards. Premier Wen Jiabao has spoken highly of CEIBS as “an incubator for excellent business leaders”. As one of the leading business schools in the world, CEIBS organizes a number of high-level international forums and roundtables each year that offer an open platform for industry leaders, senior government officials, and renowned academics to share their insights on hot issues facing China and the world.
Shanghai Jing'an District Government
Located in the heart of downtown Shanghai, Jing'an District is home to renowned brands from home and abroad. At present, over 1,200 brand names, including more than 800 international ones, congregate along Nanjing Road, Jing'an District. Plaza 66, CITIC Square, and Westgate Mall, the so-called "Golden Triangle", attract the greatest number of famous international brands in Shanghai.
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June 9 (Saturday), 2018 |
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08:00 ~ 08:30 |
Registration |
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08:30 ~ 08:40 |
Welcome Address Prof. Pedro Nueno Ms. Lin Xiaojue Moderator: |
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Session I: The Development Trends and New Competitive Landscape of Top Brands |
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Chinese consumers are becoming mature. Their ever-changing taste and the new market landscape are posing new challenges. Brands have moved online to jostle for consumer mindshare and loyalty by providing them with purchase incentives. Nowadays, offline channels have emerged as the latest battleground for top brands. In the era of a digital and global economy, top brands must stand up to unprecedented challenges in heritage and innovation by catering to the needs of a younger generation of consumers and enhancing brand equity. What are the latest changes top brands have presented over the past year? Which trends do we need to pay attention to? |
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08:40 ~ 09:20 |
Dialogue with Industry Leaders (I): New Market Landscape of Top Brands Keynote Speech: Mr. Luca Solca Moderator: |
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09:20 ~ 10:00 |
Dialogue with Industry Leaders (II): Lessons from Chinese and Overseas Brands’ New Approaches Mr. Cao Weiming Moderator: |
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10:00 ~ 10:20 |
Coffee Break |
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10:20 ~ 11:00 |
Dialogue with Industry Leaders (III): Insights into New Industrial Trends Mr. Eric Chan Moderator: |
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11:00 ~ 11:40 |
Dialogue with Industry Leaders (IV): Brand Acquisition Cases Mr. Clemens Pflanz Moderator: |
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11:40 ~ 12:40 |
Luncheon |
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Consumers and Brands in the New Competitive Landscape; Professors’ Insight |
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12:40 ~ 12:55 |
Keynote Speech: New Trends for Consumer Behavior Mr. Bruno Lannes |
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12:55 ~ 13:15 |
Professor’s Insights & Dialogue Mr. Bruno Lannes Prof. Michel Gutsatz |
| 13:15 ~ 13:30 |
Keynote Speech: Brand Competitiveness Empowered by Experience Ms. Sophie Wu |
| 13:30 ~ 13:50 |
Professor’s Insights & Dialogue Ms. Sophie Wu Prof. Xu Bin |
| 13:50 ~ 14:10 |
Coffee Break |
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Growth of Chinese Brands in the New Competitive Landscape |
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14:10 ~ 15:10 |
Ms. Vivi Chu Dr. Liu Yuliang Mr. Cai Chongda Moderator: |
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Session II: Opportunities and Challenges for Top Brands in the New Competitive Landscape |
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What opportunities and challenges will these changes bring to brand building and management? What new technology, talent and mechanisms will we need to grapple with these critical issues? |
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15:10 ~ 16:10 |
Roundtable Panelists: Ms. Sophia Ong Mr. Xia Guoxin Mr. Chen Ke Roundtable Moderator: |
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16:10 ~ 16:15 |
Closing Address Prof. Pedro Nueno |
Associate Professor of Marketing, CEIBS; Director, CEIBS-Jing’an International Fashion Industry Research Center
Founder and CEO, Fulishe; Secretary-General, CEIBS Alumni Fashion & Creativity Association
Alibaba Group Partner; Chief Customer Officer; Group Senior Vice-President; Head of Customer Experience Business Group
Professor of Economics and Finance; Wu Jinglian Chair in Economics; Associate Dean (Research), CEIBS
Registration
• Register Online
• Tel: +86-21-28905260
• E-mail: ahao@ceibs.edu
Conference Venue
CEIBS SHANGHAI Academic Center III
No. 699 Hongfeng Road, Pudong Shanghai, PRC
Sponsorship
Contact Us
For more details about The 10th Prestige Brands Forum, please contact:
Tiffany Chen (Registration)
Marketing & Communications Department
Tel: +86-21-28905354 | Email: ctiffany@ceibs.edu
Hao An (For Registration)
Marketing & Communications Department
Tel: +86-21-28905260 | Email: ahao@ceibs.edu
Amy Liang (For Chinese Media)
Marketing & Communications Department
Tel: +86-21-28905494 | Email: lamy@ceibs.edu
David Yu (For International Media)
Marketing & Communications Department
Tel: +86-21-28905073 | Email: ydavid@ceibs.edu
Address: China Europe International Business School
699 Hongfeng Road, Pudong, Shanghai 201206 P.R.C.
Tel: +86-21-28905890
Fax: +86-21-28905678