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The CEIBS 10th Prestige Brands Forum 2018

Growth of Brands in the New Era: Striking a Balance between Heritage and Innovation

Contact

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No. 699 Hongfeng Road, Pudong Shanghai, PRC

The Chinese economy is gathering momentum and transitioning from a phase of rapid growth to a stage of high-quality development. Consumption in China has entered a new phase, in which demand is becoming diversified, scale is expanding, and structure is being optimized and upgraded. Final consumption accounted for 58.8% of China’s economic growth in 2017. This indicates consumption has become a unique driver of economic growth. Along with the growing trend for transformation of the retail industry, new business formats are picking up steam. The advent of new retail and waves of business innovation is bringing disruptive changes to traditional brand building and management in terms of communication, marketing channels, and consumer behavior.

The evolution of the consumer market and the growing maturity of consumers lie behind the consumer boom. China’s middle class is expected to expand to 400 million people by 2020. The steady growth of the country’s middle class will result in significant changes in the economic landscape and spending patterns, reshaping the consumer market. In the new, tight race, brands have to keep adjusting their strategy to survive in ever-changing times. Brand decision-makers, investors and even policymakers need to look back on the past and then move forward one step at a time based on their consideration of future prospects for business development.

How will top brands respond to new consumer trends and a new market landscape? Will they resort to a succession of brand acquisitions, cross-industry collaboration, or brand rivalry? Along with the maturity of consumers and their growing demand, how will brand owners give them a greater say in the new competitive landscape? Amidst intense competition, how will top brands strike a balance between sticking to tradition and getting off the beaten track?

Facing new consumer trends and a new market landscape, brands are concentrated on brand building internally, and on competition and integration externally, with an aim to boosting brand value in a more efficient way by delivering consumers a better experience. Opportunities often come with challenges. As business innovations are posing a challenge to brand heritage, how will brands make effective trade-offs? What lies at the heart of top brands? At this Forum, guests will share their insights on these issues.

Forum Organisers

Forum Organisers  China Europe International Business School

CEIBS is a not-for-profit joint venture established in 1994 with the support of the Chinese government and the European Commission. With a unique positioning of “China Depth, Global Breadth”, CEIBS has made outstanding achievements over the past 20 years by adhering to an international and market-oriented approach and maintaining high-quality teaching standards. Premier Wen Jiabao has spoken highly of CEIBS as “an incubator for excellent business leaders”. As one of the leading business schools in the world, CEIBS organizes a number of high-level international forums and roundtables each year that offer an open platform for industry leaders, senior government officials, and renowned academics to share their insights on hot issues facing China and the world.

Shanghai Jing'an District Government

Located in the heart of downtown Shanghai, Jing'an District is home to renowned brands from home and abroad. At present, over 1,200 brand names, including more than 800 international ones, congregate along Nanjing Road, Jing'an District. Plaza 66, CITIC Square, and Westgate Mall, the so-called "Golden Triangle", attract the greatest number of famous international brands in Shanghai.

June 9 (Saturday), 2018

08:00 ~ 08:30

Registration

08:30 ~ 08:40

Welcome Address

CEIBS President

Mr. Zhou Haiying
Deputy Mayor, Shanghai Jing’an District People’s Government

Moderator:
Prof. Wang Jing
Associate Professor of Marketing, CEIBS; Director, CEIBS-Jing’an International Fashion Industry Research Center

Session I: The Development Trends and New Competitive Landscape of Top Brands

Chinese consumers are becoming mature. Their ever-changing taste and the new market landscape are posing new challenges. Brands have moved online to jostle for consumer mindshare and loyalty by providing them with purchase incentives. Nowadays, offline channels have emerged as the latest battleground for top brands. In the era of a digital and global economy, top brands must stand up to unprecedented challenges in heritage and innovation by catering to the needs of a younger generation of consumers and enhancing brand equity. What are the latest changes top brands have presented over the past year? Which trends do we need to pay attention to?

08:40 ~ 09:20

Dialogue with Industry Leaders (I): New Market Landscape of Top Brands

Keynote Speech: Mr. Luca Solca
Director of Global Luxury Goods and Head of Securities Department, BNP Paribas

Moderator:
Prof. Michel Gutsatz
MBA Director, Kedge Business School

09:20 ~ 10:00

Dialogue with Industry Leaders (II): Lessons from Chinese and Overseas Brands’ New Approaches 

Mr. Cao Weiming 
Greater China President at Hermès

Moderator:
Prof. Wang Jing
Associate Professor of Marketing, CEIBS; Director, CEIBS-Jing’an International Fashion Industry Research Center

10:00 ~ 10:20

Coffee Break

10:20 ~ 11:00

Dialogue with Industry Leaders (III): Insights into New Industrial Trends

Mr. Eric Chan
Chief Executive Officer, SECOO Luxe

Moderator:
Ms. Irene Tang
Founder and CEO, Fulishe; Secretary-General, CEIBS Alumni Fashion & Creativity Association

11:00 ~ 11:40

Dialogue with Industry Leaders (IV): Brand Acquisition Cases

Mr. Clemens Pflanz
Founder and Chair, MEISTERKREIS, Germany’s luxury goods association

Moderator:
Prof. Michel Gutsatz
MBA Director, Kedge Business School

11:40 ~ 12:40

Luncheon

Consumers and Brands in the New Competitive Landscape; Professors’ Insight

12:40 ~ 12:55

Keynote Speech: New Trends for Consumer Behavior

Mr. Bruno Lannes
Bain Partner

12:55 ~ 13:15

Professor’s Insights & Dialogue 

Mr. Bruno Lannes
Bain Partner

Prof. Michel Gutsatz
MBA Director, Kedge Business School

13:15 ~ 13:30

Keynote Speech: New Generation of Consumers and New Spending Patterns: Truth and Myth

Ms. Wu Minzhi
Senior Vice President, Chief Customer Officer, Alibaba Group

13:30 ~ 13:50

Professor’s Insights & Dialogue

Ms. Wu Minzhi
Senior Vice President, Chief Customer Officer, Alibaba Group

Prof. Jean S. K. Lee
Professor of Management;
Michelin Chair in Leadership and Human Resources Management;
Department Chair (Organisational Behaviour and Human Resource Management);
Co-Director, CEIBS Centre for Family Heritage

13:50 ~ 14:10

Coffee Break

Growth of Chinese Brands in the New Competitive Landscape

14:10 ~ 15:10

Ms. Vivi Chu
Founder and Design Director, ADORITZ

Dr. Liu Yuliang
Executive President, JALA Group Co.

Mr. Cai Chongda
Founder, Magmode 

Moderator:
Prof. Wang Jing
Associate Professor of Marketing, CEIBS; Director, CEIBS-Jing’an International Fashion Industry Research Center

Session II: Opportunities and Challenges for Top Brands in the New Competitive Landscape

What opportunities and challenges will these changes bring to brand building and management? What new technology, talent and mechanisms will we need to grapple with these critical issues?

15:10 ~ 16:10

Roundtable

Guests:

Ms. Sophia Ong
Key Account Manager, Internet Media Division, Tencent Inc.

Ms. Rosa Kang
Retail Director, Cartier China

Mr. Xia Guoxin
Chairman and GM, Shenzhen ELLASSAY Apparel Co., Ltd.

Mr. Ke Chen
Global Partner, Roland Berger; Vice President, Roland Berger Greater China

Roundtable Moderator:
Prof. Wang Jing
Associate Professor of Marketing, CEIBS; Director, CEIBS-Jing’an International Fashion Industry Research Center

16:10 ~ 16:15

Closing Address

Prof. Pedro Nueno
CEIBS President and Chengwei Ventures Chair Professor of Entrepreneurship

Associate Professor of Marketing, CEIBS; Director, CEIBS-Jing’an International Fashion Industry Research Center

Director of Global Luxury Goods and Head of Securities Department, BNP Paribas

MBA Director, Kedge Business School

Chief Executive Officer, SECOO Luxe

Founder and CEO, Fulishe; Secretary-General, CEIBS Alumni Fashion & Creativity Association

Founder and Chair, MEISTERKREIS, Germany’s luxury goods association

Bain Partner

Founder and Design Director, ADORITZ

Executive President, JALA Group Co.

Chairman and GM, Shenzhen ELLASSAY Apparel Co., Ltd.

Global Partner, Roland Berger; Vice President, Roland Berger Greater China

      Registration

     • Register Online
     • Tel:        +86-21-28905260
     • E-mail:    ahao@ceibs.edu

Conference Venue

CEIBS SHANGHAI Academic Center III

No. 699 Hongfeng Road, Pudong Shanghai, PRC

Sponsorship

Contact Us

For more details about The 10th Prestige Brands Forum, please contact:

Tiffany Chen (Registration)
Marketing & Communications Department
Tel: +86-21-28905354  |  Email: ctiffany@ceibs.edu

Hao An (For Registration)
Marketing & Communications Department
Tel: +86-21-28905260 | Email: ahao@ceibs.edu

Amy Liang (For Chinese Media)
Marketing & Communications Department
Tel: +86-21-28905494  |   Email: lamy@ceibs.edu

David Yu (For International Media)
Marketing & Communications Department
Tel: +86-21-28905073 |  Email: ydavid@ceibs.edu

Address: China Europe International Business School
               699 Hongfeng Road, Pudong, Shanghai 201206 P.R.C.
Tel:         +86-21-28905890
Fax:        +86-21-28905678

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