The ongoing COVID-19 pandemic has caused unprecedented economic upheaval and uncertainty around the globe, plunging companies into crisis and a battle for survival.  During this recently-recorded webinar, Professor Jeffrey Sampler introduces key principles of strategy that will help companies better prepare themselves for turbulent times. He also challenges conventional strategic thinking and reveals why the typical tools of strategy are no longer relevant to our needs, and why the ‘business as usual’ model doesn’t work anymore.
 Learn more about our Global EMBA programme here.