CEIBS invites you to attend an Executive Seminar on October 16 in Nairobi.

Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors – including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration they often find that developing productive partnerships is not straightforward. The very thing that attracts them to each other – their significant differences – also makes it difficult to work together. Therefore, the partnering process must be approached not only enthusiastically but thoughtfully.

In this talk, drawing upon over a decade of research in multiple locations – including China, Germany, India, Israel, UK and USA – CEIBS Professor of International Business and Strategy Shameen Prashantham provides guidance on how corporations and start-ups can build mutually beneficial partnerships. Using examples such as Microsoft, BMW and Unilever, he will discuss the “why”, “how” and “where” of corporation-start-up partnering. The key takeaway of this talk is that to succeed in the age of digital disruption, companies need to develop entrepreneurial, collaborative and global mind-sets.

Event Details

Time: Wednesday, October 16, 2019
Date: 18:00 - 21:00
Venue: China Wu Yi Hq, Nyagumi Road, off Lenena Road, Yaya Centre area, Nairobi 
Cost: No charge, but please register in advance
Registration: Please email Samuel Ocloo-Dzaba at osamuel@ceibs.edu or click the link at the bottom of this page to register. You may also call +233544315238.

Agenda

Click here to register!