Digital Supply Chains and New Quality Productive Forces

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Date:  August 22-24, 2025   
Venue: Shanghai

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Description
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Participants

The programme is primarily designed for the following groups:

  • Decision-makers and implementers aiming for corporate transformation and upgrading in aspects including product/service innovation, exploring the second growth curve, international expansion, etc.
  • Senior executives of large enterprises or heads of departments related to supply chain, including research, production, procurement, and sales.
  • Top-level decision-makers in growing companies, including general managers, presidents, shareholders, board members, and other senior-level leaders.
  • Top-level decision-makers in production-oriented service industry companies, including general managers, presidents, shareholders, board members, and other senior-level leaders.

Introduction

In today’s economic climate, the ability to escape the pitfalls of cutthroat competition and price homogenization is critical for Chinese enterprises aiming to secure long-term survival and growth. Through in-depth research into numerous companies, we have found that while surface-level challenges such as fierce market rivalry, innovation gaps, price-sensitive consumers, overcapacity, and short-term performance pressures are often cited, deeper issues lie in inadequate end-to-end supply chain management capabilities. Conversely, companies that adopt a modern, strategic approach to supply chain design and leverage process optimisation, collaborative mechanisms, and digital tools to integrate resources and capabilities can carve out a competitive advantage. This holds true even in traditional, low-tech industries or during the early stages of entrepreneurship in which enterprises have limited resources. By strengthening their supply chain foundations, these businesses not only boost profitability but also pave the way for sustainable, long-term success.

Within this context, this programme aims to help participants grasp a thorough understanding of modern supply chains, moving beyond the misconception of the supply chain as just a functional department or a cost-cutting tool. By examining a range of relevant case studies, including firsthand accounts, participants will gain insights into various strategies and practical guidelines for creating unique “product + service” solutions through the integration of “digitalisation + supply chain” – a tangible representation of emerging productive forces. This knowledge will, in turn, offer valuable insights for optimising the operational efficiency of their own enterprises.

A certificate of completion will be awarded

Contact Us

Shanghai
Tel: (86 21) 2890 5187
Email: exed@ceibs.edu
Address: 699 Hongfeng Road, Pudong, Shanghai

Beijing
Tel: (86 10) 8296 6688
Email: exed@ceibs.edu
Address: Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing

Shenzhen
Tel: (86 755) 3699 5199
Email: exed@ceibs.edu
Address: 142 Zimao St., Qianhai Cooperation Zone, Shenzhen, P. R. China 518066

Zhao, Xiande

Professor of Operations and Supply Chain Management, CEIBS
JD.COM Chair Professor in Operations and Supply Chain Management
Associate Dean (Shenzhen Campus)
Director, CEIBS-ZKH Centre for Innovation in Supply Chains and Services
Programme Co-Director of AI and Digital Intelligence for Business

Programme Objective

This programme is presented in an interactive and hands-on seminar format, with the objective of equipping participants with vital concepts, knowledge, and analytical frameworks that can be readily applied in their day-to-day work in their companies. Adopting a participant-centered teaching methodology, the programme incorporates small group discussions and sharing sessions, which are based on real-life case studies. Participants will have the opportunity to engage in CEIBS’ Real-Situation Learning Method™ (RSLM). This includes activities such as company visits and sessions with guest speakers.

Programme Benefits

Through this programme, participants will:

  • Acquire an in-depth understanding of modern supply chains and eliminate their misconceptions.
  • Learn to strategically position their firm within the supply chain and formulate distinctive strategies.
  • Comprehend how to streamline end-to-end processes to boost synergy between internal and external resources.
  • Find out how to effectively integrate digital investments with supply chain and business model innovations for maximum digital returns.
  • Examine how enterprises can generate new quality productive forces and avoid homogenization through “digitalisation + supply chain” synergies.

Programme Schedule

Day 1 

Morning

Lecture 1: Introduction to Supply Chain

  • The importance of supply chains: moving beyond cost reduction
  • Key concepts and characteristics of modern supply chain management
  • Fundamental framework of supply chain management
  • Case discussion: Zara and SHEIN
  • Learn more: Role positioning and network strategies of more enterprises
  • Wrap-up
Afternoon

Lecture 2: Supply Chain Integration and Innovation

  • Bullwhip effect and supply chain integration
  • Key factors for successful end-to-end integration: digitalisation and relationship management
  • Case demonstrations of digitalisation/AI supporting supply chain integration and innovation in retail, technology, and service industries
  • Case discussion: Shangpin Home Collection & WENSLI
  • Wrap-up

 

Day 2

Morning

  • Lecture 3: Supply Chain and Business Model Innovation

  • The interplay between supply chain and business model innovation
  • Main types of supply chain-enabled business model innovation and case demonstrations

         -     Supply chain restructuring
         -     Manufacturing shift towards services
         -     Industry interconnectedness
         -     Supply chain as a service

  • Case discussion: Vertiv and Xiaomi’s Ecological Chain
  • Wrap-up
    Afternoon

    Lecture 4: Practical Exercises

    • Business simulation game: Minyou Company
    • Wrap-up and extended discussion

    Day 3

    Morning

    Lecture 5: Global Supply Chain Dynamics and International Expansion

    • Global supply chain trends
    • Four-stage model of supply chain internationalisation
    • Typical patterns and case studies related to cross-border E-commerce brand expansion, capacity internationalisation, industrial chain internationalisation, and more.
    • Case discussion: Global research, production, and sales operations within the cross-border E-commerce and manufacturing industries
    • Wrap-up
    Afternoon

    Lecture 6: Supply Chain and Green Low-carbon Initiatives

    • Scope 1, 2, and 3 carbon reduction from a supply chain perspective
    • Combining energy carbon with lean management
    • Application of clean energy and equipment  
    • Exploring carbon barriers, carbon calculations, and other specialized topics
    • Guest speaker insights: featuring experts in energy carbon management and leading green supply chain companies
    • Course summary: the roadmap to enhancing new quality productive forces through digitalised supply chains

     

    We reserve the right to adjust the course information (including price, date, location, faculty, course arrangement and other details)

    Teaching Language

    Chinese

    Admissions Procedures

    Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

    Cancellations

    Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

    Notification

    To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.