Marketing Association (Shanghai)

Establishment: 2002

The CEIBS Alumni Marketing Association was founded in 2002. The association is a non-profit academic organisation, dedicated to learning about Chinese marketing theories and practices.

The tenets of the association are to offer advice about marketing strategies to members’ companies by hosting marketing forums and other relevant activities; and to strengthen the reputation and academic influence of both the association and CEIBS through participating in marketing forums, publishing cases and research papers in mainstream media.

The association has two WeChat groups, namely Marketing Club Group and Entrepreneurs Group, and three chapters in Beijing, Shanghai and Shenzhen respectively. Approximately 800 people, primarily CEIBS alumni and entrepreneurs who are interested in marketing, have joined the association. There is no membership fee for CEIBS alumni.


President: Sun Hao
Secretary-General: Xue Yitong