• Faculty & Research

    Knowledge creation on China, from proven China experts.

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  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Faculty Profiles

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Park, Hyun Young

Assistant Professor of Marketing, CEIBS

Dr. Hyun Young Park is an Assistant Professor of Marketing at CEIBS. She earned her PhD in Marketing from New York University and Bachelor in Business Administration, with highest honours, from Seoul National University.

Dr. Park’s research focuses on how morality and emotion influence judgment and decision making. In particular, she examines how moral emotions such as anger, guilt, gratitude, and pride influence consumer spending decisions and mental accounting. In addition, her work experiences at A.T. Kearney, Bain & Company, and L’Oreal gave rise to her interest in the effects of branding on consumer identity and information processing. Furthermore, her extensive volunteer work experiences in Central Asia and Haiti have inspired her interest in charitable giving and non-profit organisations.

Dr. Park has been a passionate volunteer worker over the last thirteen years. She is founder of a non-profit educational institute in Kazakhstan, and has been serving the underprivileged in Islamic, post-Socialist, and distressed countries through various educational programmes. In addition, she has been actively involved in ASEM (Asia Europe Meeting) activities that promote mutual understanding across different cultures. Dr. Park has a unique global background as, while growing up, she was educated in Australia, France, Japan, Korea, and the US.

  •  Ph.D., New York University, Leonard N. Stern School of Business
  •  B.A., Seoul National University, Korea 
  •  Morality and Emotions 
  •  Consumer Financial Decision Making, Mental Accounting
  •  Charitable Giving 
  •  Compensatory Consumption 
  •  Branding  
  •  Consumer Behaviour
  •  Marketing Management 
  •  Brand Management 
  •  Business Ethics 

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