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Tuesday, November 27, 2018

Master Class: Frameworks for building and sustaining competitive advantage (GEMBA)

We cordially invite you to attend our Master Class on Frameworks for Building and Sustaining Competitive Advantage in Shenzhen on November 27, 2018.

In an economic environment that has entered the ‘hyper-competition’ stage, CEIBS President (European) Dipak Jain will present a framework for how companies can compete effectively in today’s market in the face of:

  • Intense competition coming from multiple sources;  
  • Boundaries of competition becoming more blurred;  
  • Technological breakthroughs appearing at rapid speed;  
  • Demographic shifts creating profound impact; and,
  • Social media changing market landscapes.

Using case-studies from major global players and examining various industries such as automotive, pharmaceuticals, aviation, and global logistics, Professor Jain will explore how companies can create value for their customers and, crucially, how they can capture that value to ensure their sustainable competitive advantage.

Event Details

Date & Time: 7:30pm to 9:15pm, November 27, 2018
Location: 3F, Guangdong Room, Futian Shangri-La, Shenzhen
Address: No. 4088, Yi Tian Road, Futian District, Shenzhen, Guangdong Province
Language: English

Event Agenda

6:30pm - 7:30pm    Registration & Networking
7:30pm - 7:45pm    Welcome & Programme introduction
7:45pm - 9:15pm    Lecture by Dr. Dipak C. Jain, “Frameworks for Building and Sustaining Competitive Advantage”
9:15pm - 10:00pm  Networking

About the Speaker

顾纯元Dr. Dipak C. Jain
President (European)
Professor of Marketing, CEIBS

Dr. Dipak C. Jain is the European President and Professor of Marketing at CEIBS. As a former Dean of INSEAD and Kellogg School of Management, he is a globally recognised marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance.

Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments. An award-winning scholar in his own right, Dr. Jain’s areas of research expertise include the marketing of high-tech products; market segmentation and competitive market structure analysis; cross-cultural issues in global product diffusion; new product innovation; and forecasting models.

Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognises exceptional leadership contributions of overseas Indians.

Please click here for registration