Financial Statements Interpretation for Decision-makers

Date: October 11-14,2018
Venue: Shanghai

Programme Fee: 
RMB 37,800

Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.


Highly profitable companies won’t go bankrupt; fast-growing companies won’t have to address cash flow problems; companies won’t face insolvency as long as they still own assets; companies may inject their retained earnings into investment projects. If you agree with any of the statements above, you are strongly urged to update your financial expertise as soon as possible, as these are all common misconceptions held by many executives with a non-financial background (and even by some financial professionals).

Financial statements are not only filled with information valuable to executives, but also fraught with ambiguous subtexts or even hidden pitfalls that are aimed at misleading them. To better interpret a company’s financial statements, executives need to probe into its operating patterns and business strategy and the accounting policy and procedures for financial statements preparation. This programme aims to help participants without a financial background interpret, understand and analyze a company’s financial statements in light of external factors (e.g., economic landscape, industrial patterns, and effectiveness of monitoring and auditing) so as to assess its historical performance and make a sound decision on its future development and value creation.


This programme aims to help participants interpret, understand, and analyze a company’s financial statements based on its strategy and in light of external factors (e.g., economic landscape, industrial patterns, and effectiveness of monitoring and auditing) so as to assess its historical performance and predict its future prospects. We will adopt a user’s perspective, because most business professionals are users of financial statements, internally (e.g., managers and executives) or externally (e.g., investors and analysts), rather than preparers.


This programme is designed for non-financial middle/senior managers whose work involves financial statements interpretation.

Comments From Participants

The programme is characterized by its unique and innovative ideas, broad vision and real cases. It’s a very enlightening programme and I’ve benefited a lot from it.  

Liao Zengtai 
Yantai Wanhua Polyurethanes Co., Ltd.


The programme is very helpful for business managers and decision makers to make use of financial statements, especially the three common ones. 

Li Zhimin 
Wanbang Pharmaceutical Marketing and Distribution Co., Ltd.


The in-depth knowledge I acquired from the appropriate mix of case studies has broadened my horizons.  

Wang Xiaobo 
Shanghai Shangwei Lawyer Office


The programme is designed for non-financial managers. It is on the basis of the instructor’s innovative teaching cases and inspirational case studies about world-renowned listed companies, articulated the preparation of financial statements and data structures, data application, and financial forecast and decision-making. The 4-day programme helped me develop a better-than-ever understanding on accounting knowledge and tools required for financial statements analysis and forecast in real life.

Wang Wei
Vice General Manager
High Hope Int'l Group Jiangsu Woollen Knit & Garmtex Imp & Exp Corp Ltd.


I have participated in CEIBS’s executive education programmes since 2001. I believe that the Financial Statements Interpretation for Decision-makers programme is tremendously helpful in understanding the business operation from the financial statements perspective. Armed with a better understanding of financial statements, I’m able to communicate with my board directors more effectively.

Zuo Yongquan
General Manager
Shenzhen Energy Logistics Co., Ltd.


The programme will help participants to:

  • Communicate more effectively with their finance department
  • Learn different “tools” for financial statements analysis
  • Properly assess a company’s business performance and its market value
  • Understand critical operating and strategic issues beneath seemingly boring financial data
  • Analyze financial data to understand the factors that affect a company’s profitability
  • Make a sound decision on a company’s future development and value creation


Day 1


  • Programme Introduction
  • Framework for Financial Statements Analysis

Financial Ratio Analysis

  • Company Case Analysis


  • Dell VS. Lenovo
Day 2

Short-Term Liquidity Analysis

  • Sun Paper Case

​Long-Term Asset Recognition

  • AOL Inc. (group discussion)
  • China Merchants Bank

Liabilities and Off-Balance-Sheet Financing

  • Suning Appliance (group discussion)
Day 3

Revenue Recognition

  • Consolidated Financial Statements
  • SAIC Motor (group discussion)

Cash Flow Statement Analysis

  • Cash Flows from Operating Activities

Income Statement Analysis

  • Air China Limited
  • and Amazon (comprehensive case analysis)
Day 4

Financial Planning for Corporate Growth

  • Corporate Growth and Demand for Funds
  • Estimation of Demand for External Financing
Afternoon Corporate Valuation and Value Creation
  • Determinants for Corporate Valuation
  • Multiple Valuation
  • Discounted Cash Flow Valuation

Programme Director

Hua Zhang

Charles Chen

Admissions Procedures
Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

Contact Information

Customer Service Team
699 Hongfeng Road, Pudong, Shanghai, 201206, P.R.C.
Tel: +86-21-2890 5187

Customer Service Team
No.20, Zhongguancun Software Park
No.8, Dongbeiwang West Road,Haidian District
Beijing, 100193, P.R.C.
Tel: +86-10-8296 6688

Customer Service Team
Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone,
Hangcheng sub-district, Baoan, Shenzhen 518126, P.R.C.
Tel: +86-755-3699 5199