Finance for Non-financial Executives

Date: June 21-24, 2018
Venue: Shanghai

English with sequential Chinese interpretation
Programme Fee: 
RMB 36,800

Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.


This intensive four-day programme is designed to help participants become better and more intelligent users of financial information. The programme will enable participants to understand the financial implications of their managerial decisions and to work effectively alongside financial specialists. The programme presents a systematic and practical framework for analysing managerial problems from a financial perspective.


The objective of this programme is to equip participants with the financial skills that are prerequisites for success in today’s increasingly competitive environment. The programme will help participants communicate more effectively with people in financial areas , develop financial policies and better understand the effects of financial decisions on their company’s profitability.


This programme is designed for non-financial executives from all backgrounds and disciplines, whose work involves financial discussion and decision-making processes. Previous participants have included directors and managers of various levels from the fields of administration, commerce, operations, logistics, sales, business development, customer services, engineering, human resources, marketing, merchandising, production, project management, quality assurance, internal and industrial control, energy market analysis and computer consultancy.

Comments From Participants 

How to see through financial statements to facilitate business development; how to mobilize limited resources to the greatest extent for maximization of benefits; how to reduce the investment risks and sustain business growth, all these are important issues in the daily work of a manager from a manufacturing company. With a perfect combination of theories with practical cases, and also the participatory methodology, this programme helped sharpen our skills to interpret and analyze financial statements, and exposed us to brand new management and investment conceptions, arousing our in-depth thinking. It shall be a course not to be missed by company runners, senior managers and investors.  

Jiang Shengli 
Zhejiang Lizhong Industrial Co Ltd


Non-Financial Executives will find the course easy to follow and gain useful knowledge to better manage their businesses where finance is concerned. As an EMBA student, it was an excellent opportunity for me to go over the fundamentals of Managerial and Financial Accounting once again. Course also covers the EVA concept. 

Ross Demirel 
Manager of System Management 
Ericsson China


Participating in this training course has been beneficial to me. The content was just spot-on for me as a manager who never practised finance management before but has to now. CEIBS did a good job in keeping focus on the content and the quality of the training.

Lars Andreasen
General Manager
Guangxi Yinhe Avantis Wind Power Co., Ltd.


The programme provides me with an overall understanding of financial reporting system and also helps me to make sense of all my previous understanding of corporate finance. The cases chosen by the professor are also great.

Jimmy Guo
Vice President
Joyson Investment Holding Co., Ltd.


The practical exercises of making three financial statements help to strengthen understanding and knowledge retention. The professor also links the three statements to real business situations.

Chong Eik Ming
General Manager
Rohm and Haas (Shanghai) Chemical Industry Co., Ltd.


The programme helped me to understand and conduct a proper analysis of the financial statements and Annual Report of the corporation, communicate more effectively with financial professionals, and evaluate the viability of business proposals in terms of return on investment.

Jack Zhang
General Manager
Haemonetics Medical Devices (Shanghai) International Trading Co., Ltd.


Participants in the programme will learn how to:

  • Understand the basics of financial statements and conduct proper analysis of financial statements
  • Communicate more effectively with finance professionals 
  • Use financial information to improve managerial decisions
  • Evaluate the viability of business proposals in terms of returns on investment


Day 1
  • Introduction to financial management
  • Elements of financial management
  • Role of finance in an organisation
  • Understanding financial information
  • Structure of financial statements
  • Relationships between items in financial statements
  • Cash flow statement


  • Analysing financial performance
  • Understanding financial ratios
  • Interpreting financial ratios
  • Du Pont Chart, trend analysis and common size analysis
  • Interpreting cash flow statements
Day 2
  • Analysing financial performance
  • Case analysis
  • Management of working capital
  • Cash flow and liquidity cycles
  • Determining working capital requirements
Day 3


  • Management of working capital
  • Case analysis
  • Management of asset investment
  • Time value of money and opportunity cost of capital
  • Investment criteria
Day 4
  • Management of asset investment: Capital budgeting
  • Project cash flow estimation
  • ​Management of asset investment
  • Case analysis
  • Summary, wrap-up, conclusions

Admissions Procedures
Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

Contact Information

Customer Service Team
699 Hongfeng Road, Pudong, Shanghai, 201206, P.R.C.
Tel: +86-21-2890 5187

Customer Service Team
No.20, Zhongguancun Software Park
No.8, Dongbeiwang West Road,Haidian District
Beijing, 100193, P.R.C.
Tel: +86-10-8296 6688

Customer Service Team
Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone,
Hangcheng sub-district, Baoan, Shenzhen 518126, P.R.C.
Tel: +86-755-3699 5199