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It’s not easy finding images on Google or Yahoo that easily explain the concept of New Retail. Maybe that’s because the term was only coined by Alibaba’s Jack Ma last October. But make no mistake: New Retail is here. There are no shortages of real life cases in China. And it’s not just the headline grabbing, unmanned convenience stores and gas stations that boggle the mind; it’s what goes on at the back end that makes it possible to replace same day delivery service with ‘delivery in 29 minutes’. So in this issue’s Cover Story we look at how New Retail is changing our lives, how it’s changing the way brands engage with consumers and how it helps new brands emerge in – and even dominate – the marketplace.

Meanwhile, we continue our focus on what’s happening in our Alumni Chapters by introducing three members of our new Australia & New Zealand Chapter. Representing three very different fields, they provide remarkable insight into how CEIBS graduates are shaping the business world outside of China. Our CEIBS in 5 Section brings news from our five locations, with updates on campus expansion projects in both Zurich and Accra, along with highlights from Shanghai, Beijing and Shenzhen.

Professor Juan Fernandez, who became Director of the MBA Programme this summer, outlines his vision for the MBA in the Feature section; and in Entrepreneurial Spirit we show you why MBA 1998 alumnus Liu Qin is often referred to as a visionary venture capitalist. Renowned Professor of Economics and Finance Xu Xiaonian’s weighty contemplation of capitalism is presented in CEIBS Knowledge and the magazine is rounded out with a roundup of what has been happening in the CEIBS community since our last issue.

We hope you enjoy Vol 3 and look forward to your feedback, along with story ideas for future issues. Just drop us a line at alumnimagazine@ceibs.edu





Snow Zhou


Assistant President, CEIBS





Charmaine N. Clarke


Assistant Director, CEIBS Marcom