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The China-led Belt & Road Initiative (BRI) took centre stage in 2017, with expectations that it will positively impact the lives of people all around the world. Initially expected to cover 60% of the global population across three continents that span six economic corridors, the BRI’s influence and scope has become much more fluid as global acceptance grows for the project.

CEIBS, as a leading international business school with strong ties to three of the continents the initiative spans – Europe, China and Africa – has been integrally involved with the BRI at various levels. The project has been the subject of faculty research, as the school continues its own globalisation efforts while working closely with alumni companies going abroad. One vital element of this support is providing a platform for the exchange of knowledge where decision makers, thought leaders and major influential figures can engage with each other. In 2017, that platform was CEIBS Europe Forum, a series of events in London, Paris, Munich, Warsaw and Zurich. Statesmen, academics and members of the global business community were among those who weighed in on the BRI and related topics.

In this issue of TheLINK, we bring you a collection of the content generated at these events.  It seems a fitting way to bring 2017 to a close and look to the future as we celebrate the Chinese New Year. The BRI seems poised to enter a new phase in 2018. In January, China’s Foreign Minister Wang Yi attended the China-CELAC Forum in Chile, where the BRI was among the issues discussed with ministers from 24 countries in Latin American and the Caribbean.

In this Year of the Dog, we will keep you abreast of updates on the BRI and other major stories that shape our lives, on the progress being made by CEIBS, our faculty, students and alumni. We look forward to your feedback – as usual – along with story ideas for future issues. Just drop us a line at alumnimagazine@ceibs.edu.





Snow Zhou


Assistant Presdent, CEIBS

Charmaine N. Clark


Assistant Director, CEIBS Marcom