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We kept hearing good things about CEIBS’ innovative new approach to the case study method of teaching, so we decided to dig deeper. The result: this issue’s Cover Story on the trademarked Real Situation Learning Method. As Dean Ding Yuan puts it, RSLM is “case teaching plus”. And it’s been getting high marks from students, faculty and corporates alike. We explain how and why it works and give a sample of two cases RSLM has brought to life. 

There has also been a lot of buzz around TAL, a company guided by its mission to “advance education through technology and the internet”. In an exclusive interview with Founder Zhang Bangxin (EMBA 2007), we get the inside scoop on what’s next for TAL and the overall future of educational models in an increasingly tech-heavy industry. Be sure to have a look at the full interview in our CEO Talk section of the magazine.

We also bring you CEIBS alumni feature stories in the Entrepreneurial Spirit and Alumni Voice sections which profile, respectively, Wang Hongjie (EMBA 2006/HEMBA 2018) and William Yan (MBA 2018). Both are inspirational tales of what can be achieved when you truly believe in what you do.

We tap into our expert faculty for the Knowledge section, with Prof Juan Fernandez’ look at the digital revolution and a full-length Feature based on an on-campus lecture on leadership by CEIBS Distinguished Professor and former Prime Minister of France Jean-Pierre Raffarin. There is also a review of CEIBS Honorary President (European) Pedro Nueno’s book, The 2020 Board.

Then there’s the usual round-up of news from our 5 campuses across the globe as well as a brand new section of the magazine, the Employee Interview. This is where you get to meet CEIBS employees “who have contributed greatly to the school during their years of service”.  

It’s a jam-packed issue. Enjoy!  

Snow Zhou


Assistant President, CEIBS

Charmaine N. Clarke


Assistant Director, CEIBS Marcom