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This issue is all about CSR!

We begin by showcasing six CSR-related cases from the CEIBS Case Development Centre’s extensive collection. These real life examples all involve CEIBS alumni or their companies, and what makes them such a good read is the wide range of industries covered. We have everything from recycled mobile phones and Taobao’s efforts in rural China to a car wash run by and for the mentally challenged.

We also show you how CEIBS has seamlessly woven CSR into a way of life, across all five campuses that span three continents. From the very top of the school’s leadership team to alumni, students and staff, we walk the talk! 

Then we pull it all together by painting the big picture: a compilation of CEIBS faculty’s findings within China plus global trends, as well as a very clear message about what is expected of our alumni in their roles as socially responsible business leaders.

We hope this double issue of TheLINK gives you a clearer idea of just how important CSR is to us here at CEIBS. We hope you will be inspired enough to join us in our quest to ‘do good’.

As always, we look forward to your feedback, along with story ideas for future issues. Just drop us a line at alumnimagazine@ceibs.edu

Snow Zhou


Assistant President, CEIBS

Charmaine N. Clarke


Assistant Director, CEIBS Marcom