Programme Objective

• Strategic insight: Enhance your ability to anticipate risks and seize opportunities in a dynamic global environment, equipping participants to navigate geopolitical shifts and tariff challenges, particularly in a new “Trump 2.0” era.
• Innovation in business models: Learn how to transition from competing on low-cost exports to building innovation- and brand-driven global enterprises, while developing long-term, sustainable, and socially responsible internationalisation strategies.
• Leadership transformation: Improve cross-cultural management skills to address key challenges in negotiation, organisational alignment, and team building during global expansion.

Programme Benefits

Through this immersive and comprehensive programme, participants will acquire:

• A Global Perspective: A thorough understanding of global political and economic trends, coupled with actionable strategies for successful overseas expansion.
• Decision-Making Tools for Globalisation: Enhanced insights into globalisation frameworks and methodologies through theoretical learning and real-world case studies, empowering you to systematically identify global opportunities and build unique competitive advantages.
• Adapting “China Models” to Global Markets: Strategies to tailor successful Chinese business models to international markets by integrating local market nuances with innovative and brand-driven approaches.
• Mergers and Acquisitions Expertise: Leveraging M&A for global growth, including selecting optimal markets and target companies to accelerate expansion.
• Practical Market Insights: Hands-on learning through visits to industry-leading companies and overseas market research, enabling participants to grasp regional market dynamics, draw lessons from successful enterprises, and craft tailored entry and growth strategies while minimising risks.
• CEIBS Alumni Benefits: Access to CEIBS alumni status, including exclusive invitations to alumni events and networking opportunities to foster lifelong connections and collaboration.

Programme Schedule

The programme is divided into five modules:

Module 1: Navigating Overseas Expansion in a Changing Global Landscape and China’s Evolving Economic Trends

• Motivations, Pathways, and Models: Exploring the driving forces, strategies, and frameworks behind Chinese companies’ global expansion.
• Global Economic Transformation: Analysing the reshaping of the global economic landscape following new technological revolution.
• Post-WWII Economic Order: Understanding the U.S.-led international economic system and drawing lessons from the global expansion of Japanese firms.
• China’s 21st Century Rise: Examining China’s economic ascent and the strategic competition between China and the U.S.
• Opportunities and Challenges: Identifying key opportunities and challenges for Chinese companies in the evolving global environment.
• Three-Factor Model for Globalization: A strategic framework to help Chinese companies formulate effective global development strategies.
• RSLM™ Session in Hangzhou: Delving into new drivers of overseas expansion for Chinese companies through an interactive session in Hangzhou

Module 2: The Innovation Engine: How Chinese Brands Are Reshaping Global Markets

• Innovation-Driven Globalisation: Exploring how innovation fuels the global expansion of Chinese companies.
• Market Selection and Expansion Strategies: Identifying optimal markets and crafting strategies for successful international growth.
• Leveraging Technological Strengths: Building global competitiveness by harnessing technological advantages.
• Cross-Border Business Model Design: Adapting business models to thrive in diverse international markets.
• Brand Upgrading: Transitioning from manufacturing-focused operations to creating and capturing value through branding.
• Brand Building for OEM/ODM Companies: Strategies for original equipment and design manufacturers to evolve into global brands.
• RSLM™ Session in Shenzhen: Investigating the cross-border e-commerce ecosystem, manufacturing transformation, and the emergence of “born-global” Chinese brands and entrepreneurs through an immersive session in Shenzhen

Module 3: Unlocking Southeast Asia: Global Supply Chains and Emerging Market Opportunities (Vietnam Study Tour)

• Local Economic Trends and Industrial Policies: Analysing the economic landscape and policy frameworks shaping Southeast Asia’s growth.
• Supply Chain Shifts in a Competitive Era: Exploring the “China+1” strategy and its implications for global supply chains amid U.S.-China strategic competition.
• Replicating China’s Digital Success: Strategies to adapt and implement China’s digital economy achievements in Southeast Asia.
• Entry Strategies and Risk Management: Crafting effective market entry approaches and mitigating risks in emerging markets.
• Building High-Performing Global Teams: Developing strategies to create and manage cross-cultural teams for overseas success

Module 4: Entering the U.S. Market: Strategies for Mature Markets and Value-Driven Brand Building (U.S. Study Tour)

• Opportunities and Challenges in U.S. Cross-Border E-Commerce: Navigating the evolving global landscape to succeed in the competitive U.S. market.
• Acquiring Premium Global Brands: Leveraging brand acquisitions as a strategy for overseas expansion and market penetration.
• Elevating Brand Value: Transitioning from “Made in China” to “Created in China” to establish a premium global identity.
• Global Industry Investment and Incubation: Exploring investment and incubation opportunities with a worldwide perspective.
• Compliance, Risk Management, and Cultural Integration: Addressing regulatory, operational, and cultural challenges in the U.S. market.
• ESG in Global Expansion: Incorporating Environmental, Social, and Governance (ESG) principles into global business strategies for sustainable growth.

Module 5: Leadership Transformation: Mastering Cross-Cultural Communication and Organisational Management

• Cultivating a Global Mindset: Developing leaders who can think and operate effectively on a global scale.
• Cross-Cultural Communication and Negotiation: Mastering the art of navigating cultural differences and leadership styles to foster collaboration and resolve conflicts.
• Designing Organisational Structures for Multinational Success: Creating agile and effective organizational frameworks tailored to the needs of global enterprises.
• Building and Managing Cross-Cultural Teams: Strategies for assembling, motivating, and leading diverse teams across borders to achieve shared goals.

Teaching Language

Partly Chinese, partly English with sequential Chinese interpretation

Admissions Procedures

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Cancellations

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

Notification

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.