• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Video & Podcast

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August 10, 2017

Ahead of his Master Class at CEIBS, Chair Professor of Stanford University and member of the US National Academy of Sciences Zhi-Xun Shen shared his thoughts on superconductivity and its significance for science and the advancement of civilization. Prof Shen, who is also an investor, also pointed out a few trends that require our close attention.

July 11, 2017

The London leg of CEIBS 3rd Europe Forum 2017 brought together thought leaders and business executives from China and the UK. Participants included  China’s Ambassador to the UK H.E. Liu Xiaoming, the City of London’s Catherine McGuinness, Alipay’s Head in Europe Rita Liu, ICBC London CEO Han Ruixiang, and more… 

June 30, 2017

Ahead of his Master Class at CEIBS, the Unilever boss shared his views on the value of taking the long-term view in business, and provided tips for Chinese companies going global. Highlights from his lecture during the Master Class at http://www.ceibs.edu/media/news/e-platform-events-visits/11135

October 28, 2016

Andrew Wu, LVMH Group President for Greater China, gives his personal insights on whether small or niche brands can achieve big brand status. He also talks about how to stay on top of the luxury industry once you get there.

October 27, 2016

CEIBS Adjunct Professor of Marketing Michel Gutsatz explains the difference between luxury and the concept of ‘See Now, Buy Now’.

October 25, 2016

Managing an employee whose family owns the business can be a tough task, according to Alexis Grolin, representative of Mulliez Family. He was speaking at CEIBS 5th Family Heritage Forum on September 24, 2016. He believes it helps if they have learned the business from the ground up, through internships and hard work in and outside of the family business. It also helps if experienced managers mentor them so they can grow into their roles, said Grolin. 

October 20, 2016

Many second-generation entrepreneurs have enjoyed a comfortable life from birth. Nevertheless, unlike other privileged children of the wealthy, these entrepreneurs have spurned cushy jobs or family wealth handed to them on a plate, preferring instead to start a business of their own. The new breed of entrepreneur is no longer content with the established way of doing things.

Jamie Lim, a second-generation Singaporean entrepreneur, had a similar struggle. Despite her rebel years and search for her own career in Hollywood, Jamie decided to return to Singapore. “You need to have strong relationship foundation then you’ll build business. It cannot be the other way around”, says Jamie Lim who now works as a Regional Marketing Director for her family-run furniture retail business. 

October 18, 2016

“When you’re a brand, you look at your customers. Your customers are on WeChat; so you have to be there,” says CEIBS Adjunct Professor of Marketing, Michel Gutsatz. He points out that the multi-purpose app takes up 35% of the four hours per day the average Chinese person spends on his phone. Savvy prestige brands, Prof. Gutsatz says, can use the platform as a relationship builder, one that provides an opportunity for interaction at the personal level. “This is the essence of luxury, personalisation. It’s also about having a one-to-one conversation.  This is what you, as a customer, require today. So WeChat is a great, great instrument for luxury brands. But they still have to learn how to use it correctly.” 

October 17, 2016

“The change in luxury, not just here in China but globally, has definitely affected our strategy,” says Daegal Ritz, Senior Vice President for Marketing at BSH Home Appliances (China) Co., Ltd. He was speaking on the side lines of the 8th CEIBS Prestige Brands Forum. “[In terms of] digital, we see that China is pretty much in the lead. So for us, China is a hub to learn how to play on this field.” That seems sound strategy, as Chinese are the number one consumers of luxury, accounting for about 29% of global sales.

The luxury experience is something that Ritz can relate to. It’s a large part of his company’s marketing strategy for its Gaggenau line which is described as not mere kitchen appliances but a culinary experience – one to be shared with friends. “What we are looking at is how to combine this luxury experience, in a connected world, in order to get interaction,” he says. In China, where he has lived for the past eight years, social media is an important part of their strategy. “We are creating accounts, for example on WeChat, in order to distribute this culinary experience that you are having while you are cooking with Gaggenau, with your friends. It’s also a way to see who else is having the Gaggenau experience – designers, artists, etc.,” Ritz adds.

October 17, 2016

Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors. “The luxury customer wants to have an exceptional experience, with exceptional people, with an exceptional brand. It’s not [about] management through money, it’s management through emotions!” she explained.