CEIBS Global EMBA Master Class in Guangzhou
About the event
In today’s competitive market, relying solely on price competition is no longer a feasible path to sustainable brand growth. While strong manufacturing capabilities and efficient supply chains alone once enabled rapid expansion, the current market slowdown presents a new challenge: in this new environment, how can brands achieve meaningful differentiation leading to long-term success?
Meanwhile, consumers have grown increasingly polarized in their preferences, weighing both rational considerations like product features and cost as well as emotional factors tied to a brand’s values. What does it really take to understand consumers - and translate that understanding into strategic action? To navigate these shifts, companies must have a holistic brand strategy that spans product, distribution, customer experience, and more, with a clear, differentiated brand positioning at its core. In this session, we will discuss how leading brands respond to changing market dynamics and build lasting brand value.
Event details
Date: Thursday, May 15, 2025
Time: 19:00-21:05
Location: Guangzhou
Language: English
Agenda
| 18:15-19:00 | Registration & Networking |
| 19:00-19:15 | Welcome Remarks & Global EMBA programme introduction by Alexis Georgiou, Admissions Manager, CEIBS |
| 19:15-20:15 | Lecture on Branding for the Future: Navigating Consumer Polarization, Redefining Strategy by Prof. Wang Yajin Professor of Marketing, CEIBS Associate Dean (Research) Research Area Director of ESG Programme Co-Director of CEIBS-Branding Boot Camp Programme Co-Director of CEIBS-Tencent Joint Programme |
| 20:15-20:25 | Q&A |
| 20:25-21:05 | Panel discussion with senior Global EMBA alumni |
| 21:05 onward | Networking |
Contact: Please contact Mr. Alex Chen at calex@ceibs.edu with any enquiries.
