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Monday, May 30, 2016




Amsterdam, Monday May 30, 2016
16:30 – 19:00 P.M.

Hosted by Royal Philips

A Talk by Professors George Yip and Bruce McKern


What will the professors talk about?

  • The 3 phases in the evolution of the innovation capabilities of Chinese firms
  • Characteristics of  China’s environment that foster innovation
  • Chinese companies’ approach to innovation and foreign expansion (including Huawei, Haier, Alibaba, BROAD and Yuwell Medical Equipment).
  • Why multinationals participate in China’s innovation system – for China and for the world.
  • How foreign companies can overcome the challenges  of conducting innovation in China
  • Chinese leadership and strategy lessons for foreign companies

Monday May 30, 16:30 – 19:00 P.M.

The Headquarters of Philips

Royal Philips
Amstelplein 2     
1096 BC Amsterdam
Phone: 020-5977777



By plane

After landing in Amsterdam Airport, you can reach Philips facilities by taxi (estimated time: 20-30 min). From the airport, you can also take an intercity train to Station Amsterdam Zuid, where you will have to change to Metro M51 (direction Centraal Station); get off at the fourth stop, Amstelstation (total estimated travel time: 25 min, frequency: every 7-10 minutes).

By train/metro
From Amsterdam Centraal Station, take any of the metro lines (M51, M53, M54) for 5 stops and get off at Amstelstation (estimated time: 5 min). Philips facilities are located behind the station, 2 min away on foot. For further details, please visit: http://en.gvb.nl.

By car
From Utrecht (A2): At the end of the A2, keep right at the interchange Knooppunt Amstel and follow signs to E35 toward Zaanstad. Take exit 11-Amsterdam-Amstel for s111, slight left onto Johannes Blookerweg and then turn right onto Spaklerweg to follow s111. Follow the signs “Amstel Business Park West”. After 1.3 km, take the 2nd exit at the roundabout onto Amstelplein. From The Hague – Rotterdam – Schiphol (A4): At the end of the A4, continue on the A10. Take exit 11-Amsterdam-Amstel for s111, slight left onto Johannes Blookerweg and then turn right onto Spaklerweg to follow s111. Follow the signs “Amstel Business Park West”. After 1.3 km, take the 2nd exit at the roundabout onto Amstelplein.


For reasons of security, you must register in advance, with your name, title and organization to Kathy Xu (xkathy@ceibs.edu).

Or for more information about the research please visit: www.ceibs.edu/cci


CEIBS Prof. George S. Yip

Professor of Strategy and Co-Director, Centre on China Innovation; and  Professor of Marketing and Strategy, and Associate Dean – Executive Progammmes, Imperial College Business School; former Dean, Rotterdam School of Management, Erasmus University

Previously VP and Director of Research & Innovation, Capgemini Consulting; faculty at Harvard, UCLA, Cambridge and London business schools. Books include Strategic Transformation, Managing Global Customers, Asian Advantage and Total Global Strategy. BA and MA in economics, Cambridge University; MBA and doctorate, Harvard Business School.




 CEIBS Prof. Bruce McKern
CEIBS Visiting Professor of International Business and former Co-Director of the CEIBS Centre on China Innovation. Visiting Research Fellow at INSEAD (2015), the Technology & Management Centre for Development, University of Oxford (2015) and The Saïd Business School, University of Oxford (2016).

Educator, corporate advisor and speaker on corporate innovation & strategy. Based in Shanghai for 3 years from 2011. Former Director of the Stanford Sloan Master's Program at Stanford University’s Graduate School of Business; President and Professor of Int. Business at the Carnegie Bosch Institute, Carnegie Mellon University; Visiting Fellow, Hoover Institution, Stanford. Former dean of two Australian business schools. Author/Editor of 8 book, incl. Transnational Corporations in the Exploitation of Natural Resources and Managing the Global Network Corporation. BE Hons, University of Sydney; Doctorate in International Business, Harvard University. 

“Yip and McKern deliver a comprehensive and insightful study of innovation in China that should challenge business leaders to think carefully about how to benefit from China’s growing expertise. As China’s capacity for innovation continues to develop rapidly, the authors provide an important reminder: China’s market is not just too big to ignore, but now offers companies that are willing to engage in the market essential learning that will help them remain competitive for years to come.”

Lord Browne, Executive Chairman, L1 Energy; former CEO, BP

“Yip and McKern have created a crucial guide for business success in China as this world-leading economy executes a once-in-a-generation economic transition. Their insights mesh well with what Dow has learned over decades of experience in China: that the key to business growth lies in local collaborative innovation, creating sustainable solutions for the Chinese market that can be leveraged around the world.”

Andrew N. Liveris, Chairman and CEO, the Dow Chemical Company

“This book describes the next phase in China’s development as a leading global country—a phase in which next to manufacturing and export, a model based more on domestic consumption and services, and strongly driven by innovation, is emerging. It is a must-read for anyone interested in the challenges this new era of global competition generates.”

Feike Sijbesma, CEO, Royal DSM

“Yip and McKern have written an eye-opening book about the startling growth of innovation in Chinese companies. Using hundreds of cases, they leave no doubt that China is now a major force in innovation, with an increasing global reach. The case that engagement with the Chinese system is essential for business success in the coming decades is compelling.”

A. Michael Spence, Nobel Laureate in Economics, 2001