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When Agriculture Meets E-Commerce – Understanding Jingdong Mall


“When Agriculture Meets E-Commerce” is an event series organized by CEIBS Alumni Agri-Food Business Association and the CEIBS Alumni O2O Entrepreneurs Society to analyze successful examples of cooperation between e-commerce and traditional enterprises. In this session they will take a close look at Jingdong Mall.

Date: January 30, 2015

Location: Beijing (exact venue tbc)

To sign up for this event, please send your name, class, company information, email and mobile phone nr. to Nornor Chen: 
Email: nsxh_ceibs@163.com 
Mobile: 13916620420 
WeChat: nornor_chen


Programme Schedule


09:00 – 09:40

Introduction of JD.com

Ma Chenggong/ Yan Xiaoqing

JD University/ VP Government Relations Dept

09:40 – 10:20

JD’s Logistics System

Jiang Yaodong

JD Storage & Logistics Dept

10:20 – 11:00

Smart Retail with the help of Big Data Innovations

Yu Yongli

Chief Executive, JD Retail Platform

Tea Break

11:10 – 11:50

JD’s Crowd funding Platform

Jin Lin

Chief Executive, JD Finance/Crowd funding

11:50 – 12:30

Smart Hardware

Na Xin

Chief Executive, JD Smart Hardware Products

12:30 - 12:45

Group Photo

Lunch Break

14:00 – 14:40


Deng Tianzhuo

Chief Executive, JD O2O

14:40 – 15:20

Fresh Products

Huang Ling

Chief Executive, Fresh Products/ Imported Foods

15:20 – 16:00


Liu Hong

Chief Executive, Clothing, JD

Tea Break

16:10 – 16:50


Li Yusong

Furniture Dept

16:50 – 17:30

Home Electronics

Gang Jian

Chief Supervisor, Home Electronics, JD

17:30 – 18:10

Future Plans

Wang Hui

Delivery Dept, JD

18:10 – 19:30

Roundtable Discussion:

How traditional companies can join forces with e-commerce?


Li Yonghe   VP, Jingdong Group

Deng Tianzhuo   Chief Executive, JD O2O, JD

Gong Yan   Prof of Entrepreneurship, CEIBS

Chen Nan   Chairman, Sanquan Foods

Wang Tian   Chairman, Better Life Mall

Zhu Yanming   Chairman, CHIC Group

Yang Guo   CEO, yaolan.com


New Year’s Dinner of CEIBS Alumni Agri-Food Business Association