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Thursday, March 7, 2019

1+1 Lecture Singapore: Do “Little Emperors” Get More Than “Little Empresses”?

We cordially invite you to attend our exclusive 1+1 Lecture entitled Do “Little Emperors” Get More Than “Little Empresses”? in Singapore on March 7, 2019.

About the Lecture

Do Chinese parents spend more on their sons than on their daughters? Does it matter if parents are wealthy or poor, if they live in cities or urban areas? Prof. Chiang shares his ground breaking research, and discusses the managerial and social implications.

Our Speaker

Dr. CHIANG Jeongwen
Professor of Marketing, CEIBS



Date & Time: March 7, 2019 at 18:30
Venue: Bras Basah Room, Intercontinental Hotel, 80 Middle Road, Singapore, 188966
Language: English
Registration: Please email Christina Mou at mchristina@ceibs.edu to register or for any enquiries.


18:30-19:00   Registration
19:00-19:15   Welcome Introduction & Alumni Sharing 
19:15-20:45   Exclusive 1+1 Lecture Do “Little Emperors” Get More Than “Little Empresses”?
20:45-22:00   Networking

What is 1+1?

CEIBS launched the 1+1 Project, a series of lectures hosted by leading faculty across multiple continents, in 2017. The audience for these invitation-only lectures is comprised of alumni and friends of CEIBS. Each participant is encouraged to bring with them a ‘plus one’ who is also a qualified prospect for our MBA or Global EMBA programmes.

The core objectives of the 1+1 lecture series are to further strengthen engagement with our international alumni and to provide attendees with the opportunity to play their part in helping shape the future of the student body at CEIBS.

Click here to register online!