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Tuesday, July 17, 2018

CEIBS Insights 2018 | The 4th Europe Forum · Munich

Enabling the Future: Ushering in a New Era for the Digital Economy in China and Germany

The world is being transformed by a digital revolution. The internet and big data are driving innovation across a spectrum of industries. It is imperative, therefore, for companies – and countries – to grasp opportunities so as to gain a first-mover advantage in the digital age.

In China, the digital economy has become a significant driver of the economy and the country is leading the world in digital transformation. In the manufacturing field, Chinese brands such as Lenovo, Haier and Huawei are evolving rapidly. In terms of lifestyle services, Alipay, bike-sharing, and online shopping have become China’s new calling cards. In today’s digital era, a growing number of Chinese companies have made their mark in the fields of mobile internet, O2O, Internet of Things, big data, cloud computing, and artificial intelligence. Along with the rapid digital transformation and iteration of business models, Chinese enterprises are reshaping the global business landscape. 

Meanwhile the digital revolution has also transformed the German economy, where around 40% of companies have rolled out new digital products and services while 57% are adjusting their product mixes. The German government has unveiled its Digital Strategy 2025 to bring the country into the digital era at a faster pace. It is critical for German companies to gain insights into the trends, prospects, opportunities and challenges for digital transformation. Considering its increasingly close ties with China, Germany can draw valuable lessons from China’s digital transformation. In today’s globalized world, it is an opportunity and a shared goal for the two sides to explore new possibilities for cooperation in technology, market, and business models in order to enable robust economic growth in both countries.

What are the latest trends and prospects for digital transformation in China? How have Chinese companies charted a course for their digital transformation? What lessons can Germany draw from the transformation? How will the two countries bring their own digital advantages into full play to boost bilateral cooperation? How will this cooperation enhance the China-EU comprehensive strategic partnership, now in its 15th year? Senior government officials, experts and entrepreneurs from China and Germany will present their cases on Chinese and German companies’ digital transformation and share their views on the business trends, prospects and opportunities – as well as the way forward.




Welcome Address

Prof. Yuan DING
Vice President and Dean;
Professor of Accounting;
Cathay Capital Chair in Accounting, CEIBS

Mr. Yuyong RAO
President of Chinese Chamber of Commerce in Germany (CHKD e.V.)

Moderator: Dr. Philipp Boksberger 
CEO / President of Zurich Institute of Business Education, CEIBS


Opening Address

H.E. Mingde SHI (Inviting)
Ambassador of the People’s Republic of China to Germany


Opening Keynote Speech

Prof. Romano PRODI
Sino-Europe Dialogue Chair, CEIBS
Former Prime Minister, Italy; Former President, European Commission


Keynote Speech I: China’s Digitalization and Development of Digital Finance 

Dr. Jianqing JIANG
Chairman, SINO-CEEF Capital Management Company;
Former Chairman, Industrial and Commercial Bank of China (ICBC);
Adjunct Professor of Finance, CEIBS;
Director, CEIBS Lujiazui Institute of International Finance


Keynote Speech II: Prospect of China-Europe Win-win Cooperation

Mr. Yuxian ZHOU
CEO & Board Member, CNIC Corporation Ltd.

Panel Discussion I: Embracing Digital Era: Digital Transformation in Sino-German Manufacturing Industry

The manufacturing industry is the economic lifeline of a large country and a cornerstone for its transformation. The “Industry 4.0” initiatives have opened up great opportunities for China and Germany to lead the traditional manufacturing industry through digital transformation. At this roundtable, manufacturing representatives from China and Germany will offer their insights into cooperation between the Chinese and German manufacturing industries in digital transformation.


Moderator: Dr. Cora JUNGBLUTH, Bertelsmann Foundation


  • Mr. Daniel JAEGGI, Group Co-Chairman, Co-Founder, Mercuria Group 
  • Dr. Frank STIELER, CEO, KraussMaffei Group GmbH
  • Mr. Hui ZHANG, Managing Director, NIO GmbH
  • Mr. Wilfried EBERHARDT, Chief Marketing Officer, KUKA AG


Coffee break

Panel Discussion II: Leveraging Digital Technology: Business Applications of Digital Technology in China and Germany

Digital technology is neither pie in the sky nor an abstract concept. The current digital wave is sparked by major breakthroughs in applying digital technology to products. Digital technology has come to permeate every aspect of daily life, from bike-sharing and smart transportation to Alipay and e-commerce.

China and Germany differ markedly in social structure, history and customs, and culture, but Chinese and German companies have taken a similar approach when it comes to digital transformation. At this roundtable, the best digital product manufacturers from China and Germany will present their points of view about the scenarios for application of digital technology in the digital era.


Moderator: Mr. Tobias RAPPERS, Managing Director, Spielfeld Digital Hub GmbH 


  • Mr. Andreas HUBE, Vice President, Head of China Liaison Office, SAP SE
  • Ms. Julia-Caroline SCHMIDT, Head of China Business, windeln.de
  • Mr. Peter ZHOU, SVP, Banma
  • Mr. Toni CHENG, General Manager, Alibaba Cloud Germany


Closing drinks

China Europe International Business School

CHKD (The Chinese Chamber of Commerce in Germany)

CNIC Corporation Ltd.

Doppelkegel, BMW Welt, Am Olympiapark 1, 80809 Munich, Bavaria, Germany

在线报名 Online Registration Click Here!

Ms. Tiffany Chen
Tel: +86-21-28905354
Email: ctiffany@ceibs.edu