CEIBS Apple Podcasts are FREE audio or video downloads of China content with a global perspective AND global content with a China focus. Available anytime, anywhere, CEIBS Apple Podcasts provide rich content about CEIBS, our faculty’s cutting edge research, our programmes and students. Content ranges from formal speeches and lectures to quirky student-made videos. Fresh material is always welcome. Please contact CEIBS Marketing & Communications if you would like to contribute media to the CEIBS Apple Podcasts site.


Supported Audio/Video formats

Apple Podcasts supports the distribution of compressed audio and video files. Apple recommends using the following formats for your audio and video content:

  • Audio files (AAC, MP3) with appropriate file extensions (.m4a, .mp3). For best results during playback, Apple recommends converting MP3 files greater than 32 megabytes (MB) to AAC format. For AAC audio files, Apple recommends the following specifications:

    • Audio Format: Baseline Low-Complexity Profile with AAC-LC (Music)

    • Data Rate: Up to 160 Kbps

    • Channels: Stereo (in .m4v, .mp4, and .mov formats)

    • Output Sample Rate: 48 kHz

    • Encoding Quality: Better

  • Video files (MPEG-4 with H.264 compression) with appropriate file extensions (.mp4, .m4v, .mov). For best results with iPod, Apple recommends using MPEG-4 with H.264 compression with the following specifications:

    • Video Format: MPEG-4 with H.264

    • Data Rate: Up to 1.5 Mbps

    • Image Size: 640 x 480 pixels

    • Frame Rate: 30 frames per second

    • Key Frame: Every 24 frames

    • Audio Tracks: Baseline Low-Complexity Profile with AAC-LC audio up to 160 Kbps