The colourful and profound diversity offered by the CEIBS Global EMBA experience was what first caught Baggio Song's eye when checking out prospective business schools.

It has been called the “Alibaba of Africa” (and with good reason). The Traders of Africa (TOFA) platform represents tens of thousands of independent traders located in over 15 countries across the continent. TOFA is the brainchild of Global EMBA 2016 alumna Uju Uzo-Ojinnaka, and it was conceived right here at CEIBS. We asked Uju to tell us how TOFA came to be – and where it is headed.