Volume 3, 2017

Part 1

Part 2

Cover Story

New Retail is Here

Marketing in the New Retail Age

inWE Tea: Building a New Chinese Brand

Hema Fresh: A Case Study in New Retail

Rule #1: Hang Onto Your Users!

Jason Jiang: Corporate Marketing Strategy in the New Consumption Era

Retail’s Luxurious Side

Alumni Chapter Sharing

Introducing CEIBS Alumni from Australia & New Zealand

CEIBS Around the World

6th Entrepreneurial Leadership Camp; Public Speaking Contest; AI Management Forum

Zurich Campus Gets a Makeover

CEIBS Accra Campus Has a New Home

Feature

Developing CEIBS MBA in the Digital Era

~ Interview with Associate Dean and Director of MBA Programme Professor Juan Antonio Fernandez

Entrepreneurial Spirit

Liu Qin: Visionary Venture Capitalist

CEIBS Knowledge

High Praise & Bitter Resentment for Capitalism

Briefing

CEIBS Europe Forum 2017; Globalisation Tips for Chinese Companies; Shanghai Education Officials Visit CEIBS; CEIBS Alumni Promote Corporate Social Responsibility; CEIBS Launches Hospitality EMBA; MBA Shines in Forbes & FT Rankings; 2017 CEIBS Faculty Award Recipients; CEIBS Gets EQUIS Stamp of Approval – Again…

Corporate Sponsor

Foundation News

eToro: Bringing Social Trading to China