• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Going head to head with the big guys

CEIBS Prof. of Management Yu Zhang takes a look how small or start-up companies can challenge large players in the market.