David XING

China

Industry: Consumer Products

Function: Marketing/Sales - Sales

David was born in Xinjiang province, he got a chemical engineering master degree in East China University of Science and Technology, before graduation he worked as an sales intern in Unilever food solution team for 3 months.

After graduation, David joined the Dow Chemical Company as sale & marketing management trainee. At this role, he quickly learned the feature of products and managed to sell the product into new industries, which helps company to diversify downstream customers portfolio. After working 3 years at Dow, David decided to start his own business in catering industry, in this section, he successfully opened 2 new restaurants within 1.5 years, and both two stores ranked first in their region respectively. More importantly, David leveraged IT technology and new internet infrastructure to improve operation efficiency greatly. He wanted to change this industry.

David loves the feeling when he started up, and he is very willing to share the start-up experience with his peers. In his spare time, David likes reading and writing.