Mandy XIAO

Industry: Retail/Trading
Function: Marketing/Sales - Advertising

Born and bought up in Shanghai, Mandy graduated with a Bachelor Degree from Fudan University, the top in Shanghai and in China.

Mandy started her career with the fellowship program of Ogilvy & Mother. As one of the eight fellows in China, Mandy got her chance to experience in different disciplines from advertising, PR to digital marketing. After that, Mandy moved from agency side to client side and became a brand manager. In 2015, when Mandy was working for TOMS, she changed her role from a brand marketer to a business planner via Tmall and other E-commerce channels management.

During this seven years, Mandy has served both local and international companies and built a mindset covered both brand communication and business performance. Before this MBA program, she worked for Speedo as China E-commerce manager, and was in charge of Speedo Brand Site. Mandy is good at digging consumer insights and developing business strategy.

For leisure time, Mandy is a foodie and a certificated wine taster, willing to try different cuisines. Also, she is an experienced scuba diver, who loves traveling around the world, on the land and under the water. Exploring the world and life are what Mandy enjoys.