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Wednesday, March 8, 2017

Taoray Wang Joins the Fashion World’s Elite

March 8, 2016. Shanghai - Taoray Wang’s (AMP 2011) namesake fashion brand was among the more than 50 world-renowned design houses, including Marchesa and Badgley Mischka, presenting collections at New York Fashion Week in February 2017. Joining the fashion world’s top editors, bloggers, stylists and photographers who flocked to the Skylight Clarkson Square venue to catch Wang’s newest creations was a notable celebrity pair – US President Donald Trump’s youngest daughter, Tiffany, and her mother, Marla Maples.

Tiffany was wearing an ivory dress and pink cashmere coat designed by Wang, the first Chinese mainland designer to clothe America’s First Family. Wang said she first got to know Tiffany at New York Fashion Week in September 2016. “She had seen my look book from one of her friends, and liked my design style,” recalls Wang. “When the show ended she came backstage and told me how much she had liked the show. This was the beginning of our cooperation.”

At the end of last year, Tiffany asked Wang about her winter collection. Wang responded by sending her some sketches and four pieces of clothing. She pointed out that the white coat she included in the package would be suitable for formal occasions. Wang was pleasantly surprised to see that Tiffany wore it to her father’s inauguration ceremony.

Wang began her design career after studying history at East China Normal University in 1989. She went to work for Japanese designer Junko Koshino where she put in long hours as an assistant. “Many people think that being a designer is a glamorous job, but in fact it is very difficult to get a foothold in this industry,” she says. “You cannot gain fame and fortune in just a few years. You need time and patience. I believe that most of the successful designers need passion, it’s not only about talent.”

She returned to China in 2002 to join the Chinese clothing brand “Broadcast”, first as design director and later becoming the general manager. Having never had any professional management training, she enrolled in the CEIBS AMP Programme in 2011. The experience of learning from both CEIBS faculty and her classmates provided her with a foundation of management knowledge she leveraged to transform her company’s brand. Under her leadership, Broadcast became one of China’s top 10 women’s clothing brands.

Wang launched her own brand, TAORAY WANG, in 2014. Headquartered in the Rongbei Industrial Park in Shanghai’s Songjiang District, she takes inspiration from the city’s place in fashion history. “Made in Shanghai was the quality symbol of Chinese clothing craftsmanship in the 1920s and 1930s,” she says.

What makes her designs unique is how she organically combines Asian delicacy with western styles. This year she is planning to open TAORAY WANG shops in Shanghai and Beijing, as well as Manhattan, bringing her unique “Made in Shanghai” style and craftsmanship to the world.