• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Faculty Profiles

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Lin, Chen

Assistant Professor of Marketing, CEIBS

Dr. Chen Lin is Assistant Professor of Marketing at CEIBS. Prior to joining CEIBS, she was Assistant Professor of Marketing at the Eli Broad College of Business, Michigan State University. She received her Ph.D in Marketing from Goizueta Business School, Emory University, and her B. Computing in Computer Science from National University of Singapore. 

Dr. Lin's research interest lies in empirically examining digital and social media marketing problems, her dissertation works have been widely published in world leading acdemic journals such as Marketing Science, she was also rewarded with Best Paper Award by American Marketing Association, Marketing Science Institute, and Yahoo! Labs, etc. She has also been invited to various business schools to share her latest research outcomes such as The University of Chicago and Carnegie Mellon University.

She has taught EED, EMBA, HEMBA, GEMBA, MBA Digital Marketing, Marketing Management, Customer Insight and Analysis, Digital Innovation, and has been highly-rated by students. Besides, She was named Yahoo! Faculty Research and Engagement Fellow in 2014 and received several best paper award from American Marketing Association and Marketing Science Institute. 

Dr. Chen Lin is a popular marketing Op-Ed columnist on SINA Finance (http://finance.sina.com.cn/zl/international/linchen.shtml) and Forbes (http://www.forbes.com/sites/ceibs/)and Economist EIU. Her work has appeared in Harvard Business ReviewGlobal TimesCNStockNPR Michigan RadioGreater Lansing Business Monthly, Wallstreet Journal, CEIBS Business Review, Xinhua News, Voice of America, Channel News Asia, China Daily (Cover Story) and MSU Today.

  • 2012 Ph.D., Goizueta Business School, Emory University
  • 2007 B Computing (with Honours), School of Computing, National University of Singapore
  •  E-business Retail
  •  Digital Marketing
  •  Corporate Social Responsibility
  •  Empirical Research of Market Model
  •  Advertising
  •  Digital Marketing
  •  Marketing Strategy
  •  Catering Retail
  •  Customer Relationship Management and Analysis
  •  Membership Management
  •  KOL Marketing on Social Media