Liang, Chao

Associate Professor of Operations Management, CEIBS



1.      “Analysis of Product Rollover Strategies in the Presence of Strategic Customers”, Management Science, 2014, 60(4), 1033-1056 (with Metin Çakanyildirim, Suresh P. Sethi)

2.      “Inventory Sharing with Transshipment: Impacts of Demand Distribution Shapes and Setup Costs”, Production and Operations Management, 2014, 23(10), 1779-1794 (with Suresh P. Sethi, Ruixia Shi, Jun Zhang).

3.      "The Value of "Bespoke": Demand Quantity Learning, Preference Learning, and Consumer Behaviors," Management Science, 2018, 64(7), 3129-3145. (with Tingliang Huang and Jingqi Wang)

4.      "Can Strategic Customer Behavior Speed Up Product Innovation?" Production and Operations Management, 2018, 27(8), 1516-1533. (with Metin Çakanyildirim and Suresh P. Sethi). (Previous title “Impact of Strategic Customer Behavior and Rollover Strategies on Product Innovation”, Finalist for 2012 POM Supply Chain College Student Paper Competition)

5.      “Cry-Wolf Syndrome in Recommendation”, accepted by Production and Operations Management, forthcoming (with Baixun Li, Meng Li).