JOHN ANTHONY QUELCH

 

                                                                                                                                                                    

CEIBS
699 Hongfeng Road,

Pudong, Shanghai,

P.R. China, 201206
Tel: +86 21-28905101
Fax: +86 21-28905102

jquelch@ceibs.edu

 

Embankment Building #510

400 Bei Suzhou Road

Puxi, Shanghai 200085

P. R. China

 

 

EMPLOYMENT                                                                              

 

2011                 CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL

 

Dean, Vice President and Distinguished Professor of International Management.

 

 

2001-2010     HARVARD UNIVERSITY, GRADUATE SCHOOL OF BUSINESS ADMINISTRATION

 

Lincoln Filene Professor of Business Administration.   Senior Associate Dean (2001-2008).  Member of the Harvard University Committee on Rights and Responsibilities (2001-2004). Board Member of HBS Publishing Company (2005-2008).

 

·         Chairman (2005-2008) of the Centennial Faculty Steering Group. Planned and executed 15 research colloquia and over 75 alumni events to celebrate the 100th anniversary of HBS in 2008.

·         Served on the Dean’s Operating Group (2001-2005) which advised the Dean on HBS management issues and oversaw a $500 million fundraising campaign.

·         As Senior Associate Dean for International Development (2001-2005) founded and chaired the Global Initiative Steering Group  which advised the Dean on policy for all HBS activities outside the USA. Member of the Harvard University task force on international sites.

·         Managed a unique network of five HBS Research Centers in Buenos Aires (opened 2000), Hong Kong (2000), Paris (2002), Tokyo (2002), and Mumbai (2005).

·         Developed a balanced scorecard to assess the scope and impact of HBS international research, programs and outreach.

 

2009                CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL

 

                            La Caixa Visiting Professor of International Management.  Chairman of the Academic Advisory Council      

1998-2001          LONDON BUSINESS SCHOOL

 

                            Dean and Professor.  Member of the London University Investments Committee.

 

·         Developed a new vision, mission, objectives and value system for the School community, and converted these into organizational performance measures.

·         Pursued a quality growth strategy which increased full-time faculty by 30% (to 92); postgraduate degree student revenues by 54% (to £18 million); and executive education revenues by 75% (to over £19 million). Increased yield on MBA offers from 57% to 73%.

·         Improved caliber of senior non-academic administrators.  Strengthened faculty promotion criteria and processes to establish an up-or-out tenure system.

·         Launched seed capital funds to invest in student and alumni start-ups and set up an incubator unit with University College London. Twenty-two investments.

·         Established from scratch an international network of 34 alumni clubs and seven regional advisory boards with over 110 members.

·         Doubled the number of Corporate Partners (to 65), launched an annual fund and graduating class gift, and increased number of individual donors per year by 75%.

·         Redesigned the School’s corporate identity and doubled media coverage. London Business School ranked number eight business school in the world by The Financial Times in 1999, 2000 and 2001.

·         Awarded Queen’s Award for Enterprise and Investors in People certification in 2001.

 

 

 

 

l979-98             HARVARD UNIVERSITY, GRADUATE SCHOOL OF BUSINESS ADMINISTRATION

 

Sebastian S. Kresge Professor of Marketing (1993-1998).  Professor of Business Administration (1988-93).  Associate Professor (1984-88).  Assistant Professor (1979-84).

 

Co-Chair, Marketing Department (1994-98).  Recruited 11 new faculty at all levels.  Increased Marketing elective enrollments by 80%.

 

Taught in the Advanced Management Program and International Senior Managers Program.  Launched the International Marketing Management elective and taught the Society and Enterprise foundations course in the MBA program.  Also taught in HBS executive programs on Managing Global Opportunities, Strategic Marketing Management, Retailing, and Agribusiness.

 

Course Head of the First Year MBA Marketing course and Chairman of the MBA Required Course Committee. Served on Appointments Committee, Financial Aid Policy Committee, Outside Activities Committee, Elective Course Committee, Committee on Faculty Staffing Policies and Task Force on Leadership and Learning.

 

1977-1979       UNIVERSITY OF WESTERN ONTARIO, SCHOOL OF BUSINESS ADMINISTRATION

 

                            Assistant Professor of Business Administration.  Taught marketing courses at doctoral,

                            graduate, undergraduate, and executive levels.

 

EDUCATION

l974-77             HARVARD UNIVERSITY, GRADUATE SCHOOL OF BUSINESS ADMINISTRATION

                            Doctor of Business Administration degree, June l977. Marketing special field.

 

                            Dissertation:  "Measurement and Implications of the Relative Importance of Product
                            Attributes”.  Winning Proposal, American Marketing Association l976 thesis proposal competition.

 

                            Harvard University nominee to l976 American Marketing Association Doctoral
                            Consortium.

 

l976-77             HARVARD UNIVERSITY, SCHOOL OF PUBLIC HEALTH

                            Master of Science degree, June l978.   Concentrations in Nutrition Policy Planning and

                            Health Services Administration.

 

l972-74             THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

                            Master of Business Administration degree, June l974.   Major in Marketing.  Thouron

                            Scholarship. 

 

l969-72             OXFORD UNIVERSITY (EXETER COLLEGE), ENGLAND

                           Bachelor of Arts degree in Modern History, July l972.  Master of Arts degree, July l976.

Open Scholarship, 1969-72.  Editor of Cherwell (the university newspaper).  Standing Committee, Oxford Union Society.

 

l962-69             NORWICH (KING EDWARD VI) SCHOOL, ENGLAND


 

COMPANY DIRECTORSHIPS

Non-Executive Director, WPP plc (since 1987).  Chairman of the Audit Committee (1987-97).

Non-Executive Director, Alere, Inc. (since 2003).

Non-Executive Director, BBC Worldwide Americas (2008-2010)

Non-Executive Director, Pepsi Bottling Group (2005-2010)

Non-Executive Director, Epiphany Biosciences (2007-2009)

Non-Executive Director, Gentiva Health Services, Inc. (2006-2009)

Non-Executive Director, Loyalty Management UK (2002-2006).

Non-Executive Director, Reebok International Ltd. (1985-97). Chairman of the Audit Committee (1991-95).

Non-Executive Director, U.S. Office Products Company (1995-97). 

Non-Executive Director, Pentland Group plc (1997-99).

Non-Executive Director, Blue Circle Industries plc (2000-2001).

Non-Executive Director, easyJet plc (2000-2003).

 

PUBLIC AGENCY AND NON-PROFIT  DIRECTORSHIPS

Chairman and Member, Massachusetts Port Authority (2002-2011).

Non-Executive Director, Americans For Oxford (2006-2011).

Chairman, British America Business Council of New England (2008-2011).

Trustee, STARS Foundation (2002-2011).

Non-Executive Director, Accion International (2002-2006).

Non-Executive Director, Graduate Management Admission Council (1998-2001)

National Director, U.S. Council of Better Business Bureaus (1995-98).

 

ADVISORY BOARDS

Member, International Advisory Board, British American Business Inc. (since 2001).

 Member, International Advisory Board, Catalonia, Spain (since 2007).

 Member, Harvard China Advisory Board (Since 2011).

             Member, Policy Committee, David Rockefeller Center for Latin American Studies (2001-06).

             Member, Advisory Board, IAE Business School, Buenos Aires, Argentina (1993-98).

             Member, Advisory Board, IDE Business School, Guayaquil, Ecuador (1991-98).

             Member, Massachusetts Governor’s Council on Economic Growth and Technology  (1994-98).

 

PROFESSIONAL MEMBERSHIPS AND AFFILIATIONS

             Member, Council On Foreign Relations.

Faculty Fellow, World Economic Forum.

Companion, Institute of Management.

             Fellow, International Academy of Management.

Fellow, Royal Geographical Society.

Fellow, Harvard China Fund.

 

 

HONORS

Commander of the order of the British Empire (CBE) (2011)

Honorary Doctorate, Vietnam National University (2011).

International Citizen Award, World Boston (2010).

Honorary Fellow, London Business School (2010)

British American Business Council of New England Leadership Award (2008).

             Honorary Fellow, Exeter College, Oxford University (2004).

             Honorary Consul General for the Kingdom of Morocco (New England Region) (since 2004).

 

PERSONAL DATA

             Born: August 8, 1951, London, U.K.

             Educated in Australia, U.K. and U.S.A

             Married Joyce Huntley 1978, no children.

Recreations:  Squash, tennis.

Clubs:  Harvard (Boston), Brooks’s (London).


BOOKS

 

1.          Farris, P. and J. Quelch, Advertising and Promotion Management, Radnor, PA: Chilton Book Company, l983.  Second edition, Melbourne, FL: Krieger Publishing Company, 1987.

 

2.          Quelch, J. and P. Farris, Cases in Advertising and Promotion Management, Plano, TX:  Business Publications, Inc., First edition, l983.  Second edition, 1987.  Third edition, Homewood, IL: Richard D. Irwin, Inc., 1991.  Fourth edition, Burr Ridge, IL: Richard D. Irwin, Inc., 1994.

 

3.          Shapiro, B.P., R.J. Dolan and J. Quelch, Marketing Management:  Principles, Analysis and Applications, Homewood, IL:  Richard D. Irwin, Inc., l985.

 

4.          Shapiro, B.P., R.J. Dolan and J. Quelch, Marketing Management:  Strategy, Planning and Implementation, Homewood, IL:  Richard D. Irwin, Inc., l985.

 

5.          Shapiro, B.P., R.J. Dolan and J. Quelch, Marketing Management:  Readings from Theory to Practice, Homewood, IL:  Richard D. Irwin, Inc.,   l985.

 

6.          Debruicker, F.S, J. Quelch and S. Ward, Cases in Consumer Behavior, Englewood Cliffs, NJ:  Prentice-Hall, Inc., Second edition, l986.

 

7.               Buzzell, R. and J. Quelch, Multinational Marketing Management, Reading, MA: Addison-Wesley Publishing Company, 1988.  Second edition, Global Marketing Management (with R. Buzzell and C. Bartlett), 1992.  Third edition, Global Marketing Management (with R. Buzzell and C. Bartlett), 1995.

Fourth Edition, Global Marketing Management (with C. Bartlett), 1999.

 

8.          Quelch, J., Sales Promotion Management, Englewood Cliffs, NJ:  Prentice-Hall, Inc., l989.  Japanese translation, 1991.

 

9.          Quelch, J., How To Market To Consumers:  Ten Ways To Win, New York, NY:  John Wiley & Sons, Inc., l989.

 

10.        Quelch, J., R. Buzzell and E. Salama, The Marketing Challenge of Europe 1992, Reading, MA:  Addison-Wesley Publishing Company, 1990. Second edition, 1991.  French, Italian, Japanese and Spanish translations, 1992.

 

11.        Smith, N.C., and J. Quelch, Ethics in Marketing, Homewood, IL: Richard D. Irwin Inc., 1992.

 

12.        Quelch, J., R. Dolan and T. Kosnik, Marketing Management, Homewood, IL: Richard D. Irwin Inc., 1993.

 

13.        Quelch, J., K. Kashani and S. Vandermerwe, Cases in European Marketing Management, Burr Ridge, IL:  Richard D. Irwin Inc., 1994.

 

14.        Quelch, J., Cases in Product Management, Burr Ridge, IL: Richard D. Irwin Inc., 1995.

 

15.            Quelch, J., Siew Meng Leong, Swee Hoon Ang and Chin Tiong  Tan, Cases in Marketing Management and Strategy:  An Asia Pacific Perspective, Singapore:  Prentice-Hall Asia, 1996.

16.            D’Andrea, G., and J. Quelch, Cases in Strategic Marketing Management: Business Strategies in Latin America, Upper Saddle River, NJ: Prentice Hall Inc., 2001.

17.            Quelch, J., Cases in Strategic Marketing Management: Business Strategies in Muslim Countries, Upper Saddle River, NJ: Prentice Hall Inc., 2001.

 

18.            Lal, R., J. Quelch, and V. Rangan, Marketing Management , New York, NY: McGraw Hill, Inc., 2005.

 

19.            Gourville, J., J. Quelch, and V. Rangan, Problems and Cases in Health Care Marketing, New York, NY: McGraw Hill Inc., 2005.

 

20.            Quelch, J., and R. Deshpande (editors), The Global Market, San Francisco, CA: Jossey-Bass, 2004.

 

21.            Quelch, J., and N. Laidler-Kylander, The New Global Brands: Managing Non-Governmental Organizations in the 21st Century, Mason, OH: Thomson SouthWestern, 2006.

 

22.            Quelch, J., and C. Bartlett, Global Marketing Management, Mason, OH: Thomson SouthWestern, 2006.

 

23.            Quelch, J., Readings in Modern Marketing, Hong Kong:  The Chinese University Press, 2006.  Chinese and Vietnamese translations, 2008.

 

24.            Rangan, V., J. Quelch, G. Herrero and B. Barton (editors), Business Solutions for the Global Poor, San Francisco, CA:  Jossey-Bass, 2007.

 

25.            Quelch, J., and K. Jocz, Greater Good:  How Good Marketing Makes for Better Democracy, Boston, MA; Harvard Business Press, 2008.

 

26.            Quelch, J., G. McGovern and K. Jocz, How To Manage Marketing, Hong Kong:  Commercial Press, 2009.  Chinese and Vietnamese translations, 2009.

 

MONOGRAPHS 

 

27.            Ash, S. and J. Quelch, The New Videotex Technology and Its Impact on Retailers in Canada, Technological Innovation Studies Report No. 84, Ministry of Industry, Trade and Commerce, Ottawa, November, l982.

 

28.            Quelch, J., Marketing Communications in a Changing Environment, Edited compilation of Harvard Business Review articles, No. l408l, l983.

 

29.            Buzzell, R., J. Quelch, W. Salmon et al., Trade Promotion and Food Distribution Costs, Washington, DC:  Food Marketing Institute, December, l987.

 

30.            Deighton, J., and J. Quelch, Economic Value of the Advertising Supported Internet Ecosystem, New York:  Interactive Advertising Bureau, 2009.

 

 

JOURNAL ARTICLES, PUBLISHED PAPERS AND BOOK CHAPTERS

 

31.          Quelch, J., “The Role of Nutrition Information in National Nutrition Policy,” Nutrition Reviews, 35:11 (November 1977), pp. 289-293.

32.          Quelch, J. and A. Clayton, "Nutrition and the American Consumer: A Survey of Interest Groups," Special Report, Marketing Science Institute, November 1977.

33.          Clayton, A. and J. Quelch, "Nutrition and the American Consumer: A Survey of Interest Groups," Food Product Development, March 1978, pp. 80-84.

34.          Austin, J., J. D'Cruz, E. Popper, and J. Quelch, "The Marketing Factor for Nonconventional Protein Products," in Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, editors, Protein Resources and Technology: Status and Research Needs, Westport, CT: AVI Publishing Company, Inc., 1978, pp. 111-135.

35.          Quelch, J., "Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals," Preliminary Research Report, Marketing Science Institute, August 1978.

36.          Quelch, J., "The Application of Information Display Research," Technical Report, Marketing Science Institute, August 1978.

37.          Quelch, J., "Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States," in Marketing 1978, J.M. Boisvert and R. Savitt, editors, London, Ont.: Administrative Sciences Association of Canada, 1978, pp. 241-249.

38.          Pattison, J. and J. Quelch, "Problems in Eurobond Underwriting," The Banker, 128-632, (October 1978), pp. 68-75.

39.          Austin, J. and J. Quelch, "National Dietary Goals: Food Industry Threat or Opportunity?" Food Policy, 4:2 (May 1979), pp. 115-128.

40.          Quelch, J., "The Resource Allocation Process in Nutrition Policy Planning," American Journal of Clinical Nutrition, 32:5 (May 1979), pp. 1058-1065.

41.          Quelch, J. "Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach," Journal of Consumer Policy, 3:3 (1979), pp. 232-245.

42.          Quelch, J., "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals," in Advances in Consumer Research, Vol. VI, W. Wilkie, editor, Ann Arbor, MI: Association for Consumer Research, 1979, pp. 263-279.

43.          Quelch, J., "Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising," in Developments in Canadian Marketing, Vol. I, R. Tamilia, editor, Saskatoon, Sask.: Administrative Sciences Association of Canada, 1979, pp. 93-103.

44.          Quelch, J., "Communicating Nutrition Information to the Consumer," in Hearings before the Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition of the Committee on Agriculture, House of Representatives, No. 95-Z, Part 1, pp. 95-101, 1979.

45.          Quelch, J. and S. Ash, "Preventive Health Care and Consumer Behavior: Towards a Broader Perspective," in Developments in Canadian Marketing, Vol. I, R. Tamilia, editor, Saskatoon, Sask.: Administrative Sciences Association of Canada, 1979, pp. 104-115.

46.          Quelch, J., "Hospitals, Consumers and Advertising," Administrative Briefs of the American College of Hospital Administrators, 13:2 (April 1979), pp. 1-6, reprinted in Hospital Trustee, 3:4 (July/August 1979), pp. 21-23, in Journal of the Canadian Hospital Association, 56:11 (November 1979), pp. 33-36 and in Texas Hospitals, 36:3 (August 1980), pp. 22-27.

47.          Quelch, J. and P. Thirkell, "Builders as Consumers: Their Role in Residential Sector Energy Conservation," in Changing Energy Use Futures, Vol. III, New York: Pergamon Press, 1979, pp. 1412-1419.

48.          Quelch, J. and M. Pearce, “Advertising Waste and Consumer Protection:  Issues for Policymakers and Practitioners,” in Consumerism, Public Policy, and Consumer Protection, M. Baker and T. Tixier, editors, London: Social Science Research Council, 1979, pp. 349-364.

49.          Pattison, J. and J. Quelch, “Branch Banking Strategies,” The Bankers’ Magazine, 223:1618 (January 1979), pp. 21-24.

50.          Hardy, K., J. Quelch, I. Spencer, and H. Munro, "The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study," in Developments in Marketing Science, Vol. II, H. Gitlow and E. Wheatley, editors, Miami, FL: Academy of Marketing Science, 1979, pp. 114-118.

51.          Hardy, K., J. Quelch, I. Spencer, and H. Munro, "The Effects of Increased Choice on Television Viewing Behavior," in Developments in Canadian Marketing, Vol. I, R. Tamilia, editor, Saskatoon, Sask.: Administrative Sciences Association of Canada, 1979, pp. 32-41.

52.          Pattison, J. and J. Quelch, "International Perspectives in Bank Marketing," Canadian Banker and ICB Review, 86:3 (June 1979), pp. 34-39.

53.          Pattison, J. and J. Quelch, "Marketing and Distribution Strategies for International Organizations," Intereconomics, 14:3 (May-June 1979), pp. 138-144.

54.          Quelch, J., "Marketing Principles and the Future of Preventive Health Care," Millbank Memorial Fund Quarterly-Health and Society, 58:2 (Spring 1980), pp. 310-347.

 

55.            Quelch, J., "The Builder and Energy Conservation: A New Target for Public Policymakers," in Advances in Consumer Research, Vol. VII, J. Olsen, editor, Ann Arbor, MI: Association for Consumer Research, 1980, pp. 290-295.

56.            Quelch, J., "Energy Conservation Policies for Builders' Purchases of Domestic Appliances," Energy Policy, 8:2 (June 1980), pp. 125-137.

57.            Kennedy, J., M. Pearce, and J. Quelch, "Consumer Products Warranties: Perspectives and Issues," in Macromarketing: A Canadian Perspective, D. Thompson et al., editors, Chicago: American Marketing Association, 1980, pp. 251-272.

58.            Ash, S., M. Grant, and J. Quelch, "Consumer Satisfaction with Appliances and Personal Care Equipment," in Marketing: Towards Excellence in the Eighties, V. Jones, editor, Montreal, Canada: Administrative Sciences Association of Canada, 1980, pp. 289-297.

59.            Ash, S., C. Duhaime, and J. Quelch, "Consumer Satisfaction: A Comparison of English and French-Speaking Canadians," in Marketing: Towards Excellence in the Eighties, V. Jones, editor, Montreal, Canada: Administrative Sciences Association of Canada, 1980, pp. 11-20.

60.            Ash, S. and J. Quelch, "Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities," in Refining the Conceptualization and Measurement of Consumer Satisfaction and Complaining Behavior, H. Hunt and R. Day, editors, Bloomington, IN: Indiana University, 1980, pp. 120-130.

61.            Quelch, J. and S. Ash, "Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance," in Marketing Into the Eighties, H. Baker and M. Saren, editors, Strathclyde, Scotland: University of Strathclyde, 1980, pp. 30-47.

62.            Quelch, J. and S. Ash, "Measuring Consumer Satisfaction Through Survey Research," in Controlling the Marketing Effort, J. Carman and E. Langeard, editors, Aix, France: University of Aix-Marseille, 1980, pp. G1-G9.

63.            Quelch, J. and S. Ash, "Consumer Satisfaction with Food Products," Food Policy, 5:4 (November 1980), pp. 313-318, reprinted in Erdener Kaynak ed., World Food Marketing Systems, London, U.K.: Butterworth & Co., 1986, pp. 119-126.

64.            Quelch, J. and S. Ash, "Consumer Satisfaction with Professional Services," in Marketing of Services, W.R. George and J. H. Donnelly, editors, Chicago: American Marketing Association, 1981, pp. 82-85.

65.            Ash, S., J. Quelch, and D. Gardiner, "Consumer Satisfaction and Dissatisfaction in the Elderly Market," in More Progress in Consumer Satisfaction/Dissatisfaction Research, R. Day and H. Hunt, editors, Bloomington, IN: Indiana University, 1981, pp. 86-96.

 

66.            Tedlow, R. and J. Quelch, "Communications Strategy for the Nation-State," Public Relations Journal, 37:6 (June 1981), pp. 22-25.

 

67.            Quelch, J. and H. Takeuchi, "Non-Store Marketing:  Fast Track or Slow?," Harvard Business Review, 59:4 (July-August l98l), 75-84.  Reprinted in E. Jerome McCarthy, John E. Grashof, and Andrew A. Brogowicz, eds., Readings and Cases in Basic Marketing, Homewood, IL:  Richard D. Irwin, Inc., l984, pp. l78-l88, and in [25], pp. 45-54.

 

68.            Schmalensee, D., J. Quelch et al., “Determinants of Food Consumption in American Households,” Cambridge, MA: Marketing Science Institute, Report 82:112, December 1982.

 

69.            Quelch, J., "Trade Promotion by Grocery Products Manufacturers:  A Managerial Perspective," Cambridge, MA:  Marketing Science Institute,  Report No. 82-l06, August, l982.

 

70.            Lovelock, C. and J. Quelch, “Consumer Promotions in Services Marketing," Business Horizons, 26:3 (May-June l983), pp. 66-75.

 

 

71.            Quelch, J., "It's Time to Make Trade Promotion More Productive," Harvard Business Review, 6l:3 (May-June l983), pp. l30-l36.  Reprinted in Thomas V. Bonoma (ed.), Implementing Marketing Strategies:  Part II, Harvard Business Review No. l4072, pp. 56-62, and in [25], pp. 86-92.

 

72.            Takeuchi, H. and J. Quelch, "Quality Is More than Making a Good Product," Harvard Business Review, 6l:4 (July-August l983), pp. l39-l45.  Reprinted in Thomas V. Bonoma (ed.), Implementing Marketing Strategies:  Part II, Harvard Business Review No. l4072, pp. 77-86.

 

 

73.            Quelch, J. and K. Cannon-Bonventre,"Better Marketing at the Point of Purchase," Harvard Business Review, 6l:6 (November-December l983), pp. l62-l69.  Reprinted in Thomas V. Bonoma (ed.), Implementing Marketing Strategies:  Part II, Harvard Business Review No. l4072, pp. 63-70, and in [5], pp. 300-3ll.

 

74.            Quelch, J., C. Marshall and D. Chang, "Structural Determinants of Ratios of Promotion and Advertising to Sales," in K. Jocz, ed., Research on Sales Promotion:  Collected Papers, Cambridge, MA:  Marketing Science Institute Report 84-l04, July l984, pp. 83-l05.

 

75.            Neslin, S.A., J. Quelch and C. Henderson, "Consumer Promotions and the Acceleration of Product Purchases," in K. Jocz, ed., Research on Sales Promotion:  Collected Papers, Cambridge, MA:  Marketing Science Institute, Report 84-l04, July l984, pp. 22-46.

 

76.            Quelch, J. and G. Yip, "Achieving System Cooperation in Developing the Market for Consumer Videotex," in R.D. Buzzell, ed., Marketing In An Electronic Age, Boston, MA:  Harvard Business School Press, l985, pp. 279-307.

 

77.            Quelch, J."How to Build a Product Licensing Program," Harvard Business Review,  63:3 (May-June l985), pp. l86-l97.

 

78.            Neslin, S.A., C. Henderson and J. Quelch, "Consumer Promotions  and the Acceleration of Product Purchases," Marketing Science, 4:2 (Spring l985), pp. l47-l65.

 

79.            Quelch, J. and E. Hoff, "Customizing  Global Marketing," Harvard Business Review, 64:3 (May-June l986), pp. 59-68.

 

80.            Quelch, J., S. Neslin and L. Olson, "Opportunities and Risks of Durable Goods Promotion," Sloan Management Review, 28:2 (Winter l987), pp. 27-38.

 

81.            Quelch, J., "Why Not Exploit Dual Marketing?," Business Horizons, 30:l (January-February l987), pp. 52-60.

 

82.            Quelch, J., P. Farris and J. Olver, "The Product Management Audit," Harvard Business Review, 65:2 (March-April l987), pp. 30-36.

 

83.            Quelch, J., "Marketing the Premium Product," Business Horizons, 30:3 (May-June l987), pp. 38-45.

 

84.            Quelch, J., P. Farris and J. Olver, "The Product Management Audit:  Design and Survey Findings," Journal  of Consumer Marketing, 4:3 (Summer l987), pp. 45-58.

 

85.            Farris, P. and J. Quelch, "In Defense of Price Promotion, " Sloan Management Review, 29:l (Fall l987), pp. 63-70.

 

86.            Dhebar, A., S. Neslin and J. Quelch, "Developing Models for Planning Retailer Sales Promotions:  An Application to Automobile Dealerships," Journal of Retailing, 63:4 (Winter l987), pp. 333-364.

 

87.            Quelch, J. and R. Buzzell, "Marketing Moves Through EC Crossroads," Sloan Management Review, 31:1 (Fall 1989), pp. 63-74.

 

88.            Buzzell, R., J. Quelch and W. Salmon, "The Costly Bargain of Trade Promotion," Harvard Business Review, 68:2 (March-April 1990), pp. 141-149.

 

89.            Kashani, K. and J. Quelch, "Can Sales Promotion Go Global?," Business Horizons, 33:2 (May-June 1990), pp. 37-43.

 

 

 

90.            Quelch, J., "1992: Design Strategies to Meet The Challenges in Europe," Design Management Journal, 1:2 (Summer 1990), pp. 49-53.

 

91.            Menezes, M. and J. Quelch, "Leverage Your Warranty Program," Sloan Management Review, 31:4 (Summer 1990), pp. 69-80.

 

92.            Quelch, J., E. Joachimsthaler and J. L. Nueno , "After the Wall: Marketing Guidelines for Eastern Europe,” Sloan Management Review, 32:2 (Winter 1991), pp. 82-93.

 

93.            Smith, N.C. and J. Quelch, "Pharmaceutical Marketing Practices in the Third World," Journal of Business Research, 23 (1991), pp. 113-126.

 

94.            Ortmeyer, G., J. Quelch and W. Salmon, "Restoring Credibility to Retail Pricing," Sloan Management Review, 33:1 (Fall 1991), pp. 55-66.

 

95.            Martinez, J., J. Quelch and J. Ganitsky, "Don't Forget Latin America," Sloan Management Review, 33:2 (Winter 1991), pp. 84-99.

 

96.            Smith, N.C., J. Quelch and G. Simonson, "Responsibility and Responsiveness: Black & Decker Designs a Recall," Design Management Journal, 2:4 (Fall 1991), pp. 16-21.

 

97.            Quelch, J. and J. Austin, " Should Multinationals Invest in Africa?," Sloan Management Review, 34:3 (Spring 1993), pp. 107-119.

 

98.            Quelch, J., "The New Country Managers," McKinsey Quarterly, 4 (1992), pp. 155-165.

 

99.            Quelch, J., "Changing Role of Country Managers," International Business, (July 1993), pp. 83-84.

 

100.        Quelch, J. and D. Kenny, "Extend Profits, Not Product Lines," Harvard Business Review, 72:5 (September-October 1994), pp. 153-164.

 

101.        Quelch, J. and D. Harding,  “Brands Versus Private Labels:  Fighting To Win,” Harvard Business Review, 74:1 (January-February 1996), pp. 99-109.

 

102.        Quelch, J. and L. Klein, “International Marketing and the Internet,” Sloan Management Review, 37:3 (Spring 1996), pp. 60-75.

 

103.        Quelch, J. and H. Bloom, “The Return of the Country Manager,” McKinsey Quarterly, 2 (1996), pp. 30-43.

 

104.        Martinez, J. and J. Quelch, “Country Managers:  The Next Generation,” International Marketing Review, 13:3 (1996), pp. 42-54.

 

105.        Smith, N.C., R.J. Thomas and J. Quelch, “A Strategic Approach to Managing Product Recalls,” Harvard Business Review, 74:4 (September-October 1996), pp. 102-113.

 

106.        Austin, J., W. Cohn and J. Quelch, “Pathways to Business Success in Sub-Saharan Africa,” Journal of African Finance and Economic Development, 2:1 (Spring 1996), pp. 57-76.

 

107.        Klein, L. and J. Quelch, “Business-to-Business Market Making on the Internet,” International Marketing Review, 14:5 (1997), pp. 345-361.

 

108.        Quelch, J. and C. Dinh-Tan, “Country Managers in Transitional Economies:  The Case of Vietnam,” Business Horizons, 41:4 (July-August 1998), pp. 34-40.

 

109.        Nueno, J.L. and J. Quelch, “The Mass Marketing of Luxury”, Business Horizons, 41:6 (November – December 1998), pp. 61-68.

 

110.        Arnold, D. and J. Quelch, “New Strategies in Emerging Markets,” Sloan Management Review, 40:1 (Fall 1998), pp. 7-20.

 

 

111.        Quelch, J. and H. Bloom, “Ten Steps to a Global Human Resources Strategy,” Strategy and Business, 14 (1999), pp. 18-29.

 

112.        Quelch, J., “Retailing:  Confronting the Challenges that Face Bricks-and-Mortar Stores,” Harvard Business Review, 77:4 (July-August 1999), pp. 162-164.

113.         Quelch, J., “Global Brands: Taking Stock,” Business Strategy Review, 10:1 (Spring 1999), pp. 1-14.

114.         Quelch, J. “Foreword” to Special Issue on System Dynamics for Policy, Strategy and Management
 Education, Journal of the Operational Research Society, 50:4 (April 1999), pp. 293-294.

115.        Narayandas, N., G. Swartz and J. Quelch, “Prepare Your Company for Global Pricing”, Sloan Management Review, 42:1 (Fall 2000), pp. 61-70.

 

116.        Quelch, J., “The Return of the Global Brand,” Harvard Business Review, 81:8 (August 2003), pp. 22-23.

 

117.        Quelch, J., and G. McGovern, “Put the Customer Back in the Boardroom”, Directors and Boards, 27:4 (Summer 2003), pp. 87-88.

 

118.        Quelch, J., and V. Rangan, “Profit Globally, Give Globally”, Harvard Business Review, 81:12 (December 2003), pp. 16-17.

 

119.        Quelch, J., and D. Holt, “The Post 9/11 Resilience of American Brands”, Strategy and Business, 34 (Spring 2004), pp. 8-10.

 

120.        Quelch, J., J.E. Austin and N. Laidler-Kylander, “Mining Gold in Not-for-Profit Brands”, Harvard Business Review, 82:4 (April 2004), p. 24.

 

121.        Holt, D., J. Quelch and E. Taylor, “Managing the Global Brand: A Typology of Consumer Perceptions,” in The Global Market, J. Quelch and R. Deshpande, eds., San Francisco, CA: Jossey Bass, 2004, pp. 180-201.

 

122.        Holt, D., J. Quelch and E. Taylor, “How Global Brands Compete,” Harvard Business Review, 82:9 (September 2004), pp. 68-75.

 

123.        McGovern, G., D. Court, J. Quelch, and B. Crawford, “Bringing Customers Into the Boardroom,” Harvard Business Review, 82:11 (November 2004), pp. 71-80.

 

124.        McGovern, G., and J. Quelch, “The Fall And Rise Of The CMO,” Strategy and Business, 37 (Winter 2004), pp. 44-51.

 

125.        Quelch, J., and G. McGovern, “Does The Customer Come First In Your Boardroom?,” Leader To Leader, 35 (Winter 2005), pp. 28-32.

 

126.        McGovern, G., and J. Quelch, “Outsourcing Marketing,” Harvard Business Review, 83:3 (March 2005), pp. 22-26.

 

127.        Quelch, J., and K. Jocz, “Positioning The Nation State”, Journal of Place Branding, 1:3 (July 2005), pp.229-237.

 

128.        Quelch, J., and B. Harris, “Six Sigma Comes To Marketing”, European Business Forum, 22 (Autumn 2005), pp. 33-35.

 

129.        Quelch, J., and G. McGovern, “Boards Must Measure Marketing Effectiveness”, Directors and Boards, 30:3 (2006), pp. 53-56.

 

130.        Laidler-Kylander, N., J. Quelch and B.  L. Simonin, “Building and Valuing Global Brands in the Nonprofit Sector”, Nonprofit Management and Leadership, 17:3 (Spring 2007), pp. 253-278.

 

131.        Cvar, M., and J. Quelch, “Which Levers Boost ROI?,” Harvard Business Review, 85:6 (June 2007), pp. 21-22.

 

132.        Quelch, J., “Governance In The Public Sector,” Directors and Boards, 32:4 (2008), pp. 36-37.

 

133.        Quelch, J., and K. Jocz, “For The Greater Goods”, The American, 2:6 (November-December 2008), pp. 72-77.

 

134.        Quelch, J., and K. Jocz, “An Exploration of Marketing’s Impact on Society:  A Perspective Linked To Democracy”, Journal of Public Policy and Marketing, 27:2 (Fall 2008), pp. 202-206.

 

135.        Quelch, J., and K. Jocz, “Holding A Mirror Up To Marketing,” Marketing Management, 17:6 (November - December 2008), pp. 16-21.

 

136.        Quelch, J., and K. Jocz, “Milestones in Marketing”, Business History Review, 82:4 (Winter 2008), pp.827-838.

 

137.        Quelch, J. and K. Jocz, “How To Market In A Downturn”, Harvard Business Review, 87:4 (April 2009), pp 52-62.

 

138.        Quelch, J., and K. Jocz, “Can Corporate Social Responsibility Survive Recession?”, Leader to Leader, 53 (2009),   pp. 37-43.

 

139.        Quelch, J. and K. Jocz, “Six Ways Marketing Can Change The World,” IESE Insight, 2009 (Third Quarter), pp.58-65.

 

140.        Quelch, J. and K. Jocz, “Can Brand Obama Rescue Brand America?”, Brown Journal of World Affairs, 16:1 (Fall/Winter 2009), pp. 163-178.

 

141.        Quelch, J. and K. Jocz, “Government Adoption of Sales Promotions:  An Initial Appraisal”,   Journal of Public Policy and Marketing, 29:2 (Fall 2010), pp. 189-203.

 

142.        Quelch, J. and K. Jocz, “Respect Your Customers”,   Leader to Leader, Summer 2011, pp.36-42.

 

 

HARVARD BUSINESS SCHOOL PUBLISHING  Marketing Know:How Blog Posts

 

143.        “How to Run a Recall”, August 22, 2007

144.        “How to Profit from Scarcity”, August 31, 2007

145.        “How Brand China Can Succeed”, September 12, 2007

146.        “How to Be a Customer”, September 18, 2007

147.        “How to Brand an Ingredient”, October 8, 2007

148.        “How to Build a Global Brand”, October 16, 2007

149.        “How Marketing Hype Hurt Boeing and Apple”, November 2, 2007

150.        “How to Build a B2B Brand”, November 20, 2007

151.        “How to Avoid the Commodity Trap”, December 13, 2007

152.        “Customers Demand and Deserve Respect”, December 17, 2007

153.        “Advertising Companies Will Learn to Love Google”, December 26, 2007

154.        “How Marketing Helps Democracy”, January 31, 2008

155.        “How to Control the Middle of the Market”, March 10, 2008

156.        “How to Penetrate the US Market”, March 31, 2008

157.        “How Companies Should Play the Olympics”, April 21, 2008

158.        “How Negative Advertising Works (And When it Doesn’t)”, May 12, 2008

159.        “How Marketers Can Manage Price Inflation”, June 4, 2008

160.        “How Starbucks’ Growth Destroyed Brand Value”, July 2, 2008

161.        “How Olympics Branding Is Shaping China”, August 11, 2008

162.        “How to Create A Blockbuster”, September 1, 2008

163.        “How CEOs Should Work With Customers”, September 22,2008

164.        “How to Market in a Recession”, September 24, 2008

165.        “How Recession Will Accelerate Consumer Downsizing”,  October 15, 2008

166.        “How Marketing The American Dream Caused Our Economic Crisis”, October 27, 2008

167.        “How Better Marketing Elected Barack Obama”, November 5, 2008

168.        “How General Motors Violated Your Trust”, December 11, 2008

169.        “How Marketing Succeeded (But Still Fails To Impress)”, February 3, 2009

170.        “How Starbucks’ Via Helps its Consumers Fight the Recession”, February 18, 2009

171.        “How CMOs Should Function in a Recession”, February 23, 2009

172.        “How Marketers Should Plan For Recovery”, March 10, 2009

173.        “How Consumers Drive American Innovation”, March 31, 2009

174.        “How Financial Brands Should Market In a Recession”, April 15, 2009

175.        “How Governments Can Boost Consumption”, May 4, 2009

176.        “How to Use Market Research in a Recession”, May 18, 2009

177.        “How Michael Jackson Became a Brand Icon”, June 26, 2009

178.        “How to Value the Advertising-Supported Internet”, June 29, 2009

179.        “How Cash for Clunkers Failed American Taxpayers”, August 21, 2009

180.        “How Harvard Licensed its Brand”, September 9, 2009

181.        “How (Not) to Complain”, September 17, 2009

182.        “How Corporate Responsibility Can Survive the Recession”, September 22, 2009

183.        “How GM’s Chairman Aims to Please”, October 15, 2009

184.        “How to Price US Citizenship”, November 5, 2009

 
ELECTRONIC TEACHING MATERIALS

 

185.        Quelch, J., Intel:  A Multimedia Exercise in Advertising Management, CD-ROM published by Harvard Business School, Exercise, 1995, revised 1997 (596-038).  Winner of Silver CINDY (Cinema in Industry) award, 1997

 

186.        Quelch, J., Introduction to Marketing:  Competing in the 21st Century, series of 12 one-hour videos published by Quisic Inc. of California and aired on U.S. Public Broadcasting Service Television, 1999.  Winner of silver CINDY (Cinema in Industry) award, 2001

 

187.        Quelch, J., and G. McGovern, Measuring Marketing Performance, one hour interactive CD-ROM published by Harvard Business School, 2007 (507-701)

 
HARVARD BUSINESS SCHOOL CASE STUDIES

 

188.        Quelch, J., and N. Laidler, “ACCION International,” Harvard Business School Case 503-106

189.        Quelch, J., “ACCION International TN.” Harvard Business School Teaching Note 505-037

190.        Quelch, J., “Advertising/Sales Ratio Exercise.” Harvard Business School Exercise 582-122

191.        Quelch, J., “Advertising/Sales Ratio Exercise TN.” Harvard Business School Teaching Note    585-033

192.        Quelch, J., and M. Calpin, “Air Miles.” Harvard Business School Case 593-102

193.        Quelch, J., “Air Miles TN.” Harvard Business School Teaching Note 398-099

194.        Quelch, J., and R. Root, “Aladdin Knowledge Systems.” Harvard Business School Case 598-018

195.        Quelch, J., and R. Root, “Aladdin Knowledge Systems TN.” Harvard Business School Teaching Note 591-1  

196.        Shapiro, B., and J. Quelch, “Amalgated Aluminum Alloy Division TN.” Harvard Business School Teaching Note 591-121

197.        Quelch, J., and J. Labatt, “The American Express Card.” Harvard Business School Case 509-027

198.        Quelch, J., “The American Express Card TN.”  Harvard Business School Teaching Note 509-036

199.        Quelch, J., and N. Laidler, “Amnesty International.” Harvard Business School Case 504-024

200.        Quelch, J., “Amnesty International TN.” Harvard Business School Teaching Note 505-032

201.        Quelch, J., D. Arnold, Y. Fujikawa,. and P. Reinmoller “Amway Japan Ltd.” Harvard Business School Case  598-029

202.        Quelch, J., “Anheuser-Busch.” Harvard Business School Case590-021

203.        Quelch, J., “Anheuser-Busch TN.” Harvard Business School Teaching Note 591-060

204.        Greyser, S., and J. Quelch, “Archdiocese of New York.” Harvard Business School Case 579-123

205.        Greyser, S., and J. Quelch, “Archdiocese of New York TN.” Harvard Business School Teaching Note 583-023

206.        Quelch, J., “Astra Sports, Inc. (A).” Harvard Business School Case 595-007

207.        Quelch, J., “Astra Sports, Inc. (A) TN.” Harvard Business School Teaching Note 596-055

208.        Quelch, J., “Astra Sports, Inc. (B).”Harvard Business School Case 595-008

209.        Quelch, J., and C. Steinman, “Astra Sports, Inc. (B) TN.” Harvard Business School Teaching Note 596-070

210.        Quelch, J., “AT&T Long Lines: Marketing Telemarketing (A) TN.” Harvard Business School Teaching Note 581-157

211.        Quelch, J., “AT&T USADirect In-Language Service: India.” Harvard Business School Case 596-013

212.        Quelch, J., and K. Rangan, “AT&T USADirect In-Language Service: India TN.” Harvard Business School Teaching Note 500-107

213.        Quelch, J., “Audi of America, Inc.” Harvard Business School Case 590-114

214.        Quelch, J., “Audi of America, Inc., TN.” Harvard Business School Teaching Note 591-062

215.        Quelch, J., and N. Laidler, “Bajaj Auto Ltd.” Harvard Business School Case 593-097

216.        Quelch, J., “Bajaj Auto Ltd. TN.” Harvard Business School Teaching Note 598-140

217.        Quelch, J. and N. Laidler, , “Bausch & Lomb: Regional Organization.” Harvard Business School Case 594-056

218.        Quelch, J., “Bausch & Lomb: Regional Organization TN.” Harvard Business School Teaching Note 598-103

219.        Quelch, J., and R. Root, “Bayer AG (A).” Harvard Business School Case 598-031

220.        Quelch, J., and R. Root, “Bayer AG (B).” Harvard Business School Case 598-032

221.        Quelch, J., “Bayer AG (A) and (B) TN.” Harvard Business School Teaching Note 598-075

222.        Quelch, J., and C. Knoop, “BBC Worldwide: Global Strategy”, Harvard Business  School Case 507-034.

223.        Quelch, J., and C. Knoop, “BBC Worldwide:  Global Strategy TN.”  Harvard Business School Teaching Note 508-067

224.        Quelch, J., “Beatrice Companies, Inc.” Harvard Business School Case 586-069

225.        Quelch, J., “Beatrice Companies, Inc. TN.” Harvard Business School Teaching Note 587-075

226.        Quelch, J., and M. Spencer, “Beecham Products U.S.A. (A).” Harvard Business School Case 587-012

227.        Quelch, J., and M. Spencer, “Beecham Products U.S.A. (B).” Harvard Business School Case 587-013

228.        Quelch, J., “Beecham Products U.S.A. (A) and (B) TN.” Harvard Business School Teaching Note 587-154

229.        Quelch, J., and J. Nueno, “Biokit S.A.” Harvard Business School Case 589-113

230.        Quelch, J., “Biokit S.A. TN.” Harvard Business School Teaching Note 594-084

231.        Quelch, J., “Black & Decker Corp.: Household Products Group (A).” Harvard Business School Case 587-056

232.        Quelch, J., “Black & Decker Corp.: Household Products Group (A1).” Harvard Business School Case 587-057

233.        Quelch, J., “Black & Decker Corp.: Household Products Group (A) and (A1) TN.” Harvard Business School Teaching Note 587-155

234.        Quelch, J, M. Drumwright and C. Bates, “Black & Decker Corp.: Household Products Group, Brand Transition.” Harvard Business School Case 588-015

235.        Quelch, J., “Black & Decker Corp.: Household Products Group, Brand Transition TN”, Harvard Business School Teaching Note 591-068

236.        Quelch, J., and N. Smith, “Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) and (B) TN”, Harvard Business School Teaching Note 593-036

237.        Quelch, J., and C. Knoop, “Braas GmbH (A).” Harvard Business School Case 595-041

238.        Quelch, J., and C. Knoop, “Braas GmbH (B).” Harvard Business School Supplement 595-042

239.        Quelch, J., and C. Knoop, “Braas GmbH ( C ).” Harvard Business School Supplement 595-043

240.        Quelch, J., and C. Steinman, “Braas GmbH (A) (B) and ( C ) TN.” Harvard Business School Teaching Note  598-076

241.        Quelch, J., and N. Laidler, “BRAC”, Harvard Business School Case 504-012

242.        Quelch, J., “BRAC TN.” Harvard Business School Teaching Note 505-041

243.        Quelch, J., and N. Laidler, “BRAC and Aarong Commercial Brands”, Harvard Business School Case 504-013

244.        Quelch, J., “BRAC and Aarong Commercial Brands TN.” Harvard Business School Teaching Note 505-042

245.        Quelch, J., ”British Airways.” Harvard Business School Case 585-014

246.        Quelch, J., “British Airways TN.” Harvard Business School Teaching Note 587-016

247.        Quelch, J., “Cable News Network.” Harvard Business School Case 583-067

248.        Quelch, J., “Cable News Network TN.” Harvard Business School Teaching Note 583-066

249.        Quelch, J., “Campbell Soup Co. and the Federal Trade Commission.” Harvard Business School Case 591-017

250.        Quelch, J., “Campbell Soup Co. and the Federal Trade Commission TN.” Harvard Business School Teaching Note 591-120

251.        Quelch, J., and J. Yao, “Car-Rental Collision Damage Waivers.” Harvard Business School Case 591-020

252.        Quelch, J., “Car-Rental Collision Damage Waivers TN.” Harvard Business School Teaching Note 591-117

253.        Quelch, J., and N. Laidler, “CARE USA”, Harvard Business School Case 504-007

254.        Quelch, J., “Care USA TN.” Harvard Business School Teaching Note 505-012

255.        Quelch, J., S.R. Velamuri and S. Liu, “CEIBS:  A Global Business School Made In China,” Harvard Business School Case 510-088

256.        Quelch, J., and L. Winnig, “Charles Schwab & Co., Inc.:  The ‘Talk to Chuck’ Advertising Campaign”, Harvard Business School Case 507-005

257.        Quelch, J., “Charles Schwab & Co., Inc.:  The ‘Talk to Chuck’ Advertising Campaign TN”, Harvard Business School Teaching Note 508-064

258.        Quelch, J., “Chemical Bank: The Pronto System. “ Harvard Business School Case 584-089

259.        Quelch, J., “Chemical Bank: The Pronto System TN.” Harvard Business School Teaching Note 585-098

260.        Quelch, J., and P. Merliss, “Chesebrough-Pond’s, Inc.: Vaseline Petroleum Jelly.” Harvard Business School Case 581-047

261.        Quelch, J., “Chesebrough-Pond’s, Inc.: Vaseline Petroleum Jelly TN.” Harvard Business School Teaching Note 583-016

262.        Quelch, J., “Chevron Corp.: Corporate Image Advertising.” Harvard Business School Case 591-005

263.        Quelch, J., “Chevron Corp.: Corporate Image Advertising TN.” Harvard Business School Teaching Note       591-141

264.        Quelch, J., “Chipman-Union, Inc.: Odor-Eaters Socks.” Harvard Business School Case 581-073

265.        Quelch, J., “Chipman-Union, Inc.: Odor-Eaters Socks TN.” Harvard Business School Teaching Note 583-013

266.        Quelch, J., and N. Smith, “CIBA-GEIGY Pharmaceuticals: Pharma International.” Harvard Business School Case 589-108

267.        Quelch, J., “CIBA-GEIGY Pharmaceuticals: Pharma International TN.” Harvard Business School Teaching Note 595-090

268.        Quelch, J., and J. Hibbard, “CIGNA Worldwide.” Harvard Business School Case 589-098

269.        Quelch, J., “CIGNA Worldwide TN.” Harvard Business School Teaching Note 591-080

270.        Quelch, J., “CIGNA Worldwide TN.” Harvard Business School Teaching Note 591-022

271.        Quelch, J., “Clairol Appliance Division: The Skin Machine (A).” Harvard Business School Case 584-087

272.        Quelch, J., “Clairol Appliance Division: The Skin Machine (B).” Harvard Business School Supplement 584-088

273.        Quelch, J., “Clairol Appliance Division: The Skin Machine (A) and (B) TN.” Harvard Business School Teaching Note 586-090

274.        Quelch, J., “Clairol Skin Machine (C) TN.” Harvard Business School Teaching Note 586-091

275.        Quelch, J. and P. Girardi, “Classic Knitwear and Guardian:  A Perfect Fit?”  Harvard Business School Brief Case 4217

276.        Quelch, J. and P. Girardi, “Classic Knitwear and Guardian:  A Perfect Fit? TN.” Harvard Business School Teaching Note 4218

277.        Quelch, J., M. Spencer and B. Cosacchi, “Coffee Brands: Direct Product Profit/Cost Exercise.” Harvard Business School Case 587-015

278.        Quelch, J., “Coffee Brands: Direct Product Profit/Cost Exercise TN.” Harvard Business School Teaching Note 587-125

279.        Quelch, J., and J. Labatt-Randle, “Colgate Max Fresh:  Global Brand Roll-Out.”  Harvard Business School Case 508-009.

280.        Quelch, J., and J. Labatt-Randle, “Colgate Max Fresh: Global Brand Roll-Out TN.”  Harvard Business School Teaching Note 508-020

281.        Quelch, J., and N. Laidler, “Colgate-Palmolive Co.: The Precision Toothbrush.” Harvard Business School Case 593-064

282.        Quelch, J., and N. Laidler, “Colgate-Palmolive Co.: The Precision Toothbrush TN.” Harvard Business School Teaching Note 595-025

283.        Quelch, J., “Colgate-Palmolive Co.: The Precision Toothbrush, Spanish Version.” Harvard Business School Case 503-S10

284.        Quelch, J., “Communications Policy TN.” Harvard Business School Teaching Note 585-021

285.        Quelch, J., and C. Lovelock, “Comprehensive Accounting Corp. – 1982 TN.” Harvard Business School Teaching Note 590-110

286.        Quelch, J., “Computron, Inc. – 1996.” Harvard Business School Case 597-063

287.        Quelch, J. and H. Beckham, “Culinarian Cookware:  Pondering Price Promotion.” Harvard Business School Brief Case 4057.

288.        Quelch, J. and H. Beckham, “Culinarian cookware:  Pondering Price Promotion TN.”  Harvard Business School Teaching Note 4058.

289.        Quelch, J., and C. Park, “Daewoo’s Globalization: Uz-Daewoo Auto Project.” Harvard Business School Case 598-065

290.        Quelch, J., “Daewoo’s Globalization: Uz-Daewoo Auto Project TN.” Harvard Business School Teaching Note 598-108

291.        Quelch, J., and J. Martinez, “David Del Curto S.A.” Harvard Business School Case 590-016

292.        Quelch, J., “David Del Curto S.A. TN” Harvard Business School Teaching Note 594-083

293.        Buzzell, R. and J. Quelch, “Designing Multinational Marketing Programs.” Harvard Business School Note    587-174

294.        Quelch, J., and G. Conley, “DHL Worldwide Express.” Harvard Business School Case 593-011

295.        Quelch, J., “DHL Worldwide Express TN.” Harvard Business School Teaching Note 594-094

296.        Quelch, J., J-M. Igea and B. Feinberg, “Disney Consumer Products in Lebanon.” Harvard Business School Case 596-060

297.        Quelch, J., “Disney Consumer Products in Lebanon TN.” Harvard Business School Teaching Note 598-125

298.        Quelch, J., and Y. Fujikawa, “EMDICO (A).” Harvard Business School Case 597-029

299.        Quelch, J., and Y. Fujikawa, “EMDICO (B).” Harvard Business School Case 597-030

300.        Quelch, J., and Y. Fujikawa, “EMDICO (A) and (B) TN.” Harvard Business School Teaching Note 598-098

301.        Quelch, J., and D. Arnold, “European Communication Management Ltd.” Harvard Business School Case       594-030

302.        Quelch, J., “Fieldcrest: St. Mary’s Blankets TN.” Harvard Business School Teaching Note 585-050

303.        Quelch, J., and L. Donovan, “Flare Fragrances Company, Inc.:  Analyzing Growth Opportunities.”  Harvard Business School Brief Case 4550.

304.        Quelch, J., and L. Donovan, “Flare Fragrances Company, Inc.:  Analyzing Growth Opportunities TN.”  Harvard Business School Teaching Note 4551.

305.        Quelch, J., “Food Ranch, Inc.” Harvard Business School Case 583-018.

306.        Quelch, J., “Food Ranch, Inc. TN.” Harvard Business School Teaching Note 583-056

307.        Quelch, J., and N. Laidler, “Gallo Rice.” Harvard Business School Case 593-018

308.        Quelch, J., “Gallo Rice TN.” Harvard Business School Teaching Note 594-096

309.        Quelch, J., “General Electric Co.: Consumer Incandescent Lighting.” Harvard Business School Case 587-014

310.        Quelch, J., and N. Collins, “General Electric Co.: Major Appliance Business Group (A).” Harvard Business School Case 585-053

311.        Quelch, J., and N. Collins, “General Electric Co.: Major Appliance Business Group (B).” Harvard Business School Case 585-054

312.        Quelch, J., and N. Collins, “General Electric Co.: Major Appliance Business Group (C).” Harvard Business School Case 585-055

313.        Quelch, J., “General Electric Co.: Major Appliance Business Group (C) TN.” Harvard Business School Teaching Note 586-162

314.        Quelch, J., and N. Collins, “General Electric Co.: Major Appliance Business Group (D).” Harvard Business School Case 585-076

315.        Quelch, J., “General Electric Co.: Major Appliance Business Group (D) TN.” Harvard Business School Teaching Note 589-026

316.        Quelch, J., and T. Hiller, “General Foods Corp.: Local Marketing.” Harvard Business School Case 589-029

317.        Quelch, J., “General Foods Corp.: Local Marketing TN.” Harvard Business School Teaching Note 595-015

318.        Quelch, J., and P. Farris, “General Foods Corp.: The Product Management System.” Harvard Business School Case 586-057

319.        Quelch, J., “General Foods Corp.: The Product Management System TN.” Harvard Business School Teaching Note 587-053

320.        Quelch, J., and J. Teopaco, “General Mills, Inc.: Yoplait Custard-Style Yogurt (A).” Harvard Business School Case 586-087

321.        Quelch, J., and J. Teopaco, “General Mills, Inc.: Yoplait Custard-Style Yogurt (B).” Harvard Business School Supplement 586-088

322.        Quelch, J., “General Motors Acceptance Corp. (A).” Harvard Business School Case 586-063

323.        Quelch, J., “General Motors Acceptance Corp. (B).” Harvard Business School Supplement 586-064

324.        Quelch, J., “General Motors Acceptance Corp. (A) and (B) TN.” Harvard Business School Teaching Note 587-038

325.        Quelch, J., “General Motors Continental N.V.: Netherlands Branch (A).” Harvard Business School Case 586-116

326.        Quelch, J., “General Motors Continental N.V.: Netherlands Branch (B).” Harvard Business School Case 586-117

327.        Quelch, J., “General Motors Continental N.V.: Netherlands Branch (A) and (B) TN.” Harvard Business School Teaching Note 587-074

328.        Quelch, J., and D. Long, “Gillette Indonesia.” Harvard Business School Case 597-009

329.        Quelch, J., and D. Long, “Gillette Indonesia TN.” Harvard Business School Teaching Note 598-086

330.        Quelch, J., “Global Client Management (A1) (A2) TN.” Harvard Business School Teaching Note 598-083

331.        Quelch, J., “Global Client Management (B1).” Harvard Business School Supplement 597-015

332.        Quelch, J., “Global Client Management (B2).” Harvard Business School Supplement 597-016

333.        Quelch, J., “Global Client Management (B3).” Harvard Business School Supplement 597-017

334.        Quelch, J., “Global Client Management (B1) (B2) (B3) TN.” Harvard Business School Teaching Note 598-084

335.        Quelch, J., “Glossary of Technical Terms for Personal Computers.” Harvard Business School Supplement     585-077

336.        Quelch, J., and B. Isaacson, “Goodyear: The Aquatred Launch.” Harvard Business School Case 594-106

337.        Quelch, J., “Goodyear: The Aquatred Launch TN.” Harvard Business School Teaching Note 595-016

338.        Quelch, J., “Google In China (A)”, Harvard Business School Case 510-071

339.        Quelch, J., “Google In China (B), Harvard Business School Case 510-110

340.        Quelch, J., “Google In China (C), Harvard Business School Case 511-024

341.        Quelch, J., “Google In China (A) (B) (C) TN”, Harvard Business School Teaching Note 510-073

342.        Quelch, J., and J. Ginns, “Grupo Televisa S.A. de C.V.” Harvard Business School Case 593-090

343.        Quelch, J., “Grupo Televisa S.A. de C.V. TN.” Harvard Business School Teaching Note 595-072

344.        Quelch, J., and J. Teopaco, “H.J.Heinz Co.: Plastic Bottle Ketchup (A).” Harvard Business School Case 586-035

345.        Quelch, J., “H.J.Heinz Co.: Plastic Bottle Ketchup (A) TN.” Harvard Business School Teaching Note 587-132

346.        Quelch, J., and J. Teopaco, “H.J.Heinz Co.: Plastic Bottle Ketchup (B).” Harvard Business School Case 586-036

347.        Quelch, J., “H.J.Heinz Co.: Plastic Bottle Ketchup (B) TN.” Harvard Business School Teaching Note 595-023

348.        Quelch, J., and J. Teopaco, “H.J.Heinz Co.: Plastic Bottle Ketchup (C).” Harvard Business School Case 586-067

349.        Quelch, J., “H.J.Heinz Co.: Plastic Bottle Ketchup (C) TN.” Harvard Business School Teaching Note 595-024

350.        Quelch, J., and N. Laidler, “Habitat for Humanity International: Brand Valuation.” Harvard Business School Case 503-101

351.        Quelch, J., and N. Laidler, “Habitat for Humanity International: Brand Valuation TN.” Harvard Business School Teaching Note 505-027

352.        Quelch, J., and N. Laidler, “Harlequin Romances-Poland (A).” Harvard Business School Case 594-017

353.        Quelch, J., “Harlequin Romances-Poland (A) TN.” Harvard Business School Teaching Note 595-068

354.        Quelch, J., and P. Merliss, “Hartmann Luggage Co.: Price Promotion Policy.” Harvard Business School Case 581-068

355.        Quelch, J., “Hartmann Luggage Co.: Price Promotion Policy TN.” Harvard Business School Teaching Note   582-074

356.        Quelch, J., “Heineken N.V.: Global Branding and Advertising.” Harvard Business School Case 596-015

357.        Quelch, J., “Heineken N.V.: Global Branding and Advertising TN.” Harvard Business School Teaching Note 598-080

358.        Quelch, J., and C. Cohen, “Hewlett-Packard Co.: European Remarketing Operation.” Harvard Business School Case 593-110

359.        Quelch, J., and R. Root, “Hikma Pharmaceuticals (A).” Harvard Business School Case 598-019

360.        Quelch, J., “Hikma Pharmaceuticals (B).”  Harvard Business School Case 511-075

361.        Quelch, J., “Hikma Pharmaceuticals (A) and (B) TN.” Harvard Business School Teaching Note 598-102

362.        Quelch, J., “IBM On Demand Community.” Harvard Business School Case 504-103

363.        Quelch, J., “IBM On Demand Community TN.” Harvard Business School Teaching Note 505-028

364.        Quelch, J., and N. Laidler, “International Federation of Red Cross and Red Crescent Societies”, Harvard Business School Case 503-059

365.        Quelch, J., “International Federation of Red Cross and Red Crescent Societies TN.” Harvard Business School Teaching Note 505-045

366.        Quelch, J., “International Marketing Management Course Bibliography.” Harvard Business School Note 594-068

367.        Quelch, J., “International Marketing Managers (A): Susana Elespuru.” Harvard Business School Case 596-010.

368.        Quelch, J., “International Marketing Managers (A): Susana Elespuru TN.” Harvard Business School Teaching Note 598-094

369.        Quelch, J., B. Feinberg and J. Tachau, “Jurassic Park.” Harvard Business School Case 596-014

370.        Quelch, J., “Jurassic Park TN.” Harvard Business School Teaching Note 596-081

371.        Quelch, J., and A. Stern, “Kao Corp.” Harvard Business School Case 591-012

372.        Quelch, J., “Kao Corp. TN.” Harvard Business School Teaching Note 591-138

373.        Quelch, J., and R. Root, “Koc Holding: Arcelik White Goods” Harvard Business School Case 598-033

374.        Quelch, J., “Koc Holding: Arcelik White Goods TN.” Harvard Business School Teaching Note 598-079

375.        Quelch, J., “Kodak and Polaroid: Consumer Compensation.” Harvard Business School Case 591-015

376.        Quelch, J., “Kodak and Polaroid: Consumer Compensation TN.” Harvard Business School Teaching Note 591-118

377.        Quelch, J., “Kraft Foodservice.” Harvard Business School Case 589-041

378.        Quelch, J., “Kraft Foodservice TN.” Harvard Business School Teaching Note 593-025

379.        Holt, D., and J. Quelch, “Launching The New MINI TN.” Harvard Business School Teaching Note 505-040

380.        Quelch, J., and C-I. Knoop, “Lenovo:  Building A Global Brand.” Harvard Business School Case 507-014

381.        Quelch, J., “Lexus and the USTR.” Harvard Business School Case 595-127

382.        Quelch, J., and C. Steinman, “Lexus and the USTR TN.” Harvard Business School Teaching Note 596-069

383.        Quelch, J., “Loctite Corp.: Industrial Products Group.” Harvard Business School Case 581-066

384.        Quelch, J., “Loctite Corp.: Industrial Products Group TN.” Harvard Business School Teaching Note 582-075

385.        Quelch, J., and D. Arnold, “Loctite Corp.: International Distribution.” Harvard Business School Case 594-021

386.        Quelch, J., and G. Conley, “Maison Bouygues.” Harvard Business School Case 592-059

387.        Quelch, J., “Maison Bouygues TN.” Harvard Business School Teaching Note 594-073

388.        Quelch, J. and H. Beckham, “Manchester Products:  A Brand Transition Challenge.” Harvard Business School   Brief Case 4043

389.        Quelch, J. and H. Beckham, “Manchester Products:  A Brand Transition Challenge TN.”  Harvard Business School Teaching Note 4044

390.        Quelch, J., and C-I. Knoop, “Marketing At The Vanguard Group.” Harvard Business School Case 504-001

391.        Quelch, J., “Marketing At The Vanguard Group TN.” Harvard Business School Teaching Note 505-023

392.        Quelch, J., “ Marketing Implementation.” Harvard Business School Note 585-024

393.        Quelch, J., “ Marketing Implementation TN.” Harvard Business School Teaching Note 585-025

394.        Quelch, J., and S. Smith, “ Marketing Massachusetts.” Harvard Business School Case 593-017

395.        Quelch, J., “ Marketing Programming, Budgeting, and Allocating.” Harvard Business School Note 585-026

396.        Quelch, J., “ Marketing Programming, Budgeting, and Allocating TN.” Harvard Business School Teaching Note 585-027

397.        Quelch, J., and C. Knoop, “Marketing the “$100 Laptop” (A)”, Harvard Business School Case 508-024.

398.        Quelch, J., and C. Knoop, “Marketing the “$100 Laptop” (B)”. Harvard Business School Case 508-032.

399.        Quelch, J., and D. Chen, “Marketing the “$100 Laptop” (C)”.  Harvard Business School Case 508-065.

400.        Quelch, J., “Marketing the “$100 Laptop” (A), (B), & (C) TN”. Harvard Business School Teaching Note       508-055.

401.        Quelch, J., and A. Court, “Mary Kay Cosmetics, Inc.: Marketing Communications.” Harvard Business School Case 583-068

402.        Quelch, J., “Mary Kay Cosmetics, Inc.: Marketing Communications TN.” Harvard Business School Teaching Note 583-065

403.        Quelch, J., and N. Laidler, “Mary Kay Cosmetics: Asian Market Entry (A).” Harvard Business School Case 594-023

404.        Quelch, J., “Mary Kay Cosmetics: Asian Market Entry (A) TN.” Harvard Business School Teaching Note 595-073

405.        Quelch, J., “Mary Kay, Inc.:  Asian Market Entry (B)”, Harvard Business School Case, 509-067

406.        Quelch, J., N. Smith, and R. Lee, “Massachusetts Lottery.” Harvard Business School Case 590-009

407.        Quelch, J., “Massachusetts Lottery TN.” Harvard Business School Teaching Note 591-075

408.        Quelch, J., and C. Knoop, “MasterCard and World Championship Soccer.” Harvard Business School Case    595-040

409.        Quelch, J., and C. Steinman, “MasterCard and World Championship Soccer TN.” Harvard Business School Teaching Note 598-100

410.        Quelch, J., and K. Herman, “McDonald’s.” Harvard Business School Case 508-025.

411.        Quelch, J., “McDonald’s TN”. Harvard Business School Teaching Note 508-040.

412.        Quelch, J. and Gail J. McGovern, “Measuring Marketing Performance.”  Harvard Business School HBSP Online Case Products 507-701.

413.        Quelch, J. and N. Laidler, “Medecins  Sans  Frontieres,” Harvard Business School Case 504-041

414.        Quelch, J., “Media Allocation Exercise.” Harvard Business School Exercise 582-121

415.        Quelch, J., “Media Allocation Exercise TN.” Harvard Business School Teaching Note 583-063

416.        Quelch, J., “MEM Co., Inc.” Harvard Business School Case 581-154

417.        Quelch, J., “MEM Co., Inc. TN.” Harvard Business School Teaching Note 583-014

418.        Quelch, J., and H. Beckham, “Metabical:  Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug.”  Harvard Business School Brief Case 4183.

419.        Quelch, J., and H. Beckham, “Metabical:  Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug TN.” Harvard Business School Teaching Note 4128.

420.        Quelch, J., and H. Beckham, “Metabical:  Positioning and Communications Strategy for a New Weight Loss Drug.”  Harvard Business School Brief Case 4240.

421.        Quelch, J., and H. Beckham, “Metabical:  Positioning and Communications Strategy for a New Weight Loss Drug TN.”  Harvard Business School Teaching Note 4241.

422.        Greyser, S., and J. Quelch, “Michigan Consolidated Gas Co.” Harvard Business School Case 576-235

423.        Quelch, J., and A. Mohamed, “Milkpak Limited – International Joint Venture.” Harvard Business School Case 593-113

424.        Quelch, J., “Milkpak Limited – International Joint Venture TN.” Harvard Business School Teaching Note     595-066

425.        Quelch, J., “Mobil Chemical Co.” Harvard Business School Case 583-024

426.        Quelch, J., “Mobil Chemical Co. TN.” Harvard Business School Teaching Note 583-064

427.        Quelch, J., “Morris Alper & Sons, Inc.: CouponArama.” Harvard Business School Case 583-025

428.        Quelch, J., “Morris Alper & Sons, Inc. TN.” Harvard Business School Teaching Note 585-028

429.        Buzzell, R., and J. Quelch, “Multinational Marketing and Competitive Strategy.” Harvard Business School Note 587-175

430.        Quelch, J., “Murrayhill, Inc.” Harvard Business School Case 586-047

431.        Quelch, J., “Murrayhill, Inc. TN” Harvard Business School Teaching Note 587-127

432.        Quelch, J., and M. Costabile, “Nestle Italy.” Harvard Business School Case 593-009

433.        Quelch, J., “Nestle Italy TN.” Harvard Business School Teaching Note 594-085

434.        Quelch, J., and E. Hoff, “Nestle S.A.: International Marketing (A).” Harvard Business School Case 585-013

435.        Quelch, J., “Nestle S.A.: International Marketing (A) TN.” Harvard Business School Teaching Note 587-017

436.        Quelch, J., “Nestle S.A.: International Marketing (B).” Harvard Business School Case 594-011

437.        Quelch, J., “Nestle S.A.: International Marketing (B) TN.” Harvard Business School Teaching Note 598-101

438.        Quelch, J., “NIKE, Inc. in the 1990s ( C ).” Harvard Business School Case 598-119

439.        Quelch, J., and K. Ikeo, “Nissan Motor Co. Ltd.: Marketing Strategy for the European Market.” Harvard Business School Case 590-018

440.        Quelch, J., “Nissan Motor Co. Ltd.: Marketing Strategy for the European Market TN.” Harvard Business School Teaching Note 591-082

441.        Quelch, J., I. Lipasti and M. Kaila, “Nokia-Mobira Oy: Mobile Communications in Europe.” Harvard Business School Case 589-112

442.        Quelch, J., “Nokia-Mobira Oy: Mobile Communications in Europe TN.” Harvard Business School Teaching Note 591-081

443.        Quelch, J., “Note on Consumer Goods Marketing—1988.” Harvard Business School Note 589-024

444.        Quelch, J., “Note on Inventory Risk and Soft Goods Merchandising.” Harvard Business School Note 589-022

445.        Quelch, J., “Note on Local Marketing.” Harvard Business School Note 589-023

446.        Quelch, J., “Note on Organizing and Controlling Multinational Operations.” Harvard Business School Note   587-176

447.        Quelch, J., and N. Smith, “Note on Pharmaceutical Marketing Practices in the Third World (Edited).” Harvard Business School Note 590-032

448.        Quelch, J., “Note on Sales Promotion Design.” Harvard Business School Note 589-021

449.        Quelch, J., “Note on the Dishwasher Industry.” Harvard Business School Note 585-052

450.        Quelch, J., “Note on the Dishwasher Industry and General Electric Co.: Major Appliance Business Group (A) TN.” Harvard Business School Teaching Note 586-161

451.        Quelch, J., “Note on the Personal Computer Industry (January 1983).” Harvard Business School Note 584-092

452.        Quelch, J., “OfficePro (A).” Harvard Business School Case 594-053

453.        Quelch, J., “OfficePro (B).” Harvard Business School Supplement 594-054

454.        Quelch, J., “OfficePro (C).” Harvard Business School Supplement 594-055

455.        Quelch, J., “OfficePro (A) (B) ( C ) TN.” Harvard Business School Teaching 598-085

456.        Quelch, J., and E. Palter, “Ontario Hydro (A).” Harvard Business School Case 593-019

457.        Quelch, J., and E. Palter, “Ontario Hydro (B).” Harvard Business School Supplement 593-020

458.        Quelch, J., and E. Palter, “Ontario Hydro (C).” Harvard Business School Supplement 593-069

459.        Quelch, J., “Ontario Hydro (A), (B), and (C) TN.” Harvard Business School Teaching Note 594-016

460.        Quelch, J., and J. Harper, “Orbital Sciences Corporation: ORBCOMM.” Harvard Business School Case 594-071

461.        Quelch, J., “Orbital Sciences Corporation: ORBCOMM TN.” Harvard Business School Teaching Note 596-086

462.        Quelch, J., R. Drane, and D. Kotchen, “Oscar Mayer: Strategic Marketing Planning.” Harvard Business School Case 597-051

463.        Quelch, J., and R. Drane, “Oscar Mayer: Strategic Marketing Planning TN.” Harvard Business School Teaching Note 597-052

464.        Quelch, J., “Oxfam America TN.” Harvard Business School Teaching Note 505-049

465.        Quelch, J., “Parker Brothers (A) and (B) TN. “Harvard Business School Teaching Note 585-034

466.        Quelch, J., “Peace Winds,” Harvard Business School Case 505-055

467.        Quelch, J., “Peace Winds Japan.” Harvard Business School Case 503-055

468.        Quelch, J., “Peace Winds Japan TN.” Harvard Business School Teaching Note 505-018

469.        Quelch, J., and N. Laidler, “Pechazur.” Harvard Business School Case 593-077

470.        Quelch, J., “Pechazur TN.” Harvard Business School Teaching Note 598-107

471.        Quelch, J., and N. Laidler, “Pechazur S. A.” Harvard Business School Case 593-101

472.        Quelch, J., “Pepsi Blue.” Harvard Business School Case 598-097

473.        Quelch, J., “Pepsi Blue TN.” Harvard Business School Teaching Note 504-042

474.        Quelch, J., N. Smith and A. Stern. “PepsiCo and Madonna.” Harvard Business School Case 590-038

475.        Quelch, J., “PepsiCo and Madonna TN.” Harvard Business School Teaching Note 591-061

476.        Quelch, J., and J. Harper, “Planet Reebok (A).” Harvard Business School Case 594-074

477.        Quelch, J., “Planet Reebok (A) TN.” Harvard Business School Teaching Note 598-128

478.        Quelch, J., and J. Harper, “Planet Reebok (B).” Harvard Business School Supplement 594-095

479.        Quelch, J., “Polo Fashions: Ralph Lauren Womenswear, Inc.” Harvard Business School Case 586-058

480.        Quelch, J., “Polo Fashions: Ralph Lauren Womenswear, Inc. TN.” Harvard Business School Teaching Note  586-141

481.        Quelch, J.,and A. Court, “Procter & Gamble Co. (A).” Harvard Business School Case 584-047

482.        Quelch, J., “Procter & Gamble Co. (A) TN.” Harvard Business School Teaching Note 586-065

483.        Quelch, J., and A. Court, “Procter & Gamble Co. (B).” Harvard Business School Case 584-048

484.        Quelch, J., “Procter & Gamble Co. (B) TN.” Harvard Business School Teaching Note 586-038

485.        Quelch, J., M. Drumwright, and J. Yao, “The Procter & Gamble Co.: Lenor Refill Package.” Harvard Business School Case 592-016

486.        Quelch, J., “The Procter & Gamble Co.: Lenor Refill Package TN.” Harvard Business School Teaching Note 593-010

487.        Quelch, J., “Product Policy.” Harvard Business School Note 585-022

488.        Quelch, J., “Product Policy TN.” Harvard Business School Teaching Note 585-023

489.        Quelch, J., “ Promotion Incentive Allocation Exercise.” Harvard Business School Exercise 582-120

490.        Quelch, J., “Quaker Oats Co.: Field Sales Force Strategy and Management TN.” Harvard Business School Teaching Note 586-142

491.        Quelch, J., and N. Collins, “Rainbow Systems, Inc. (A).” Harvard Business School Case 584-090

492.        Quelch, J., and N. Collins, “Rainbow Systems, Inc. (B).” Harvard Business School Case 584-091

493.        Quelch, J., J.L. Nueno and C-I. Knoop, “Real Madrid Club De Futbol.” Harvard Business School Case 504-063

494.        Quelch, J., “Real Madrid Club De Futbol TN.” Harvard Business School Teaching Note 505-014

495.        Quelch, J., and T. Hiller,“Reebok International Ltd.” Harvard Business School Case 589-027

496.        Quelch, J., “Reebok International Ltd. TN” Harvard Business School Teaching Note 591-069

497.        Quelch, J. and H. Beckham, “Reliance Baking Soda:  Optimizing Promotional Spending.”  Harvard Business School Brief Case 4127 

498.        Quelch, J. and H. Beckham, “Reliance Baking Soda:  Optimizing Promotional Spending TN.” Harvard Business School Teaching Note 4128                                                            

499.        Quelch, J., A. Dyer, and N. Smith, “Retail Promotional Pricing: When Is a Sale Really a Sale? (A) and (B) TN.” Harvard Business School Teaching Note 593-054

500.        Quelch, J., and N. Smith, “Rossin Greenberg Seronick & Hill, Inc. (A).” Harvard Business School Case 589-124

501.        Quelch, J., and N. Smith, “Rossin Greenberg Seronick & Hill, Inc. (B).” Harvard Business School Supplement 589-125

502.        Quelch, J., and N. Smith, “Rossin Greenberg Seronick & Hill, Inc. (C).” Harvard Business School Supplement 589-126

503.        Quelch, J., “Rossin Greenberg Seronick & Hill, Inc. (A) (B) and (C) TN.” Harvard Business School Teaching Note 591-074

504.        Quelch, J., and A. Harrington, “Samsung Electronics Company: Global Marketing Operations.” Harvard Business School Case 504-051

505.        Quelch, J., “Samsung Electronics Company: Global Marketing Operations TN.” Harvard Business School Teaching Note 505-022

506.        Quelch, J., “Satanic Verses (A).” Harvard Business School Case 591-013

507.        Quelch, J., “Satanic Verses (B).” Harvard Business School Case 591-014

508.        Quelch, J., “Satanic Verses (A) and (B) TN.” Harvard Business School Teaching Note 591-119

509.        Quelch, J., “Sealed Air Corp.: Marketing Impacts of Eliminating CFCs.” Harvard Business School Case 589-107

510.        Quelch, J., and N. Smith, “Sealed Air Corp.: Marketing Impacts of Eliminating CFCs TN.” Harvard Business School Teaching Note 593-031

511.        Quelch, J., “Secret Shopper Program.” Harvard Business School Case 590-095

512.        Quelch, J., “Secret Shopper Program TN.” Harvard Business School Teaching Note 591-140

513.        Quelch, J., “Shopfair Supermarkets (A).” Harvard Business School Case 581-158

514.        Quelch, J., “Shopfair Supermarkets (A) TN.” Harvard Business School Teaching Note 583-020

515.        Quelch, J., “Shopfair Supermarkets (B).” Harvard Business School Supplement 582-071

516.        Quelch, J., and C. Sequeira, “Societe Generale du Papier.” Harvard Business School Case 595-063

517.        Quelch, J., “Societe Generale du Papier TN.” Harvard Business School Teaching Note 598-095

518.        Quelch, J., and Y. Fujikawa, “Sony Corp.: Car Navigation Systems.” Harvard Business School Case 597-032

519.        Quelch, J., “Sony Corp.: Car Navigation Systems TN.” Harvard Business School Teaching Note 598-082

520.        Quelch, J., and A. Stern, “Sorrell Ridge: Slotting Allowances.” Harvard Business School Case 591-011

521.        Quelch, J., and P. Farris, “Sorrell Ridge: Slotting Allowances TN.” Harvard Business School Teaching Note 591-063

522.        Greyser, S., and J. Quelch, “St. Joseph Bank & Trust Co.” Harvard Business School Case 576-113

523.        Moon, Y., and J. Quelch, “Starbucks: Delivering Customer Service.” Harvard Business School Case 504-016

524.        Moon, Y., and J. Quelch, “Starbucks: Delivering Customer Service TN.” Harvard Business School Teaching Note 504-089

525.        Greyser, S., and J. Quelch, “Sunkist Growers, Inc.” Harvard Business School Case 577-051

526.        Quelch, J., “Sunkist Growers, Inc. TN” Harvard Business School Teaching Note 583-015

527.        Quelch, J., and T. Hiller, “Suzuki Samurai.” Harvard Business School Case 589-028

528.        Quelch, J., and N. Smith, “Suzuki Samurai Supplement.” Harvard Business School Supplement 591-040

529.        Quelch, J., “Suzuki Samurai TN.” Harvard Business School Teaching Note 591-079

530.        Quelch, J., and T. Hiller, “Suzuki Samurai: The Roll-Over Crisis.” Harvard Business School Case 591-016

531.        Quelch, J., and A. Dyer, “Suzuki Samurai: The Roll-Over Crisis TN.” Harvard Business School Teaching Note 593-053

532.        Quelch, J., “Terry’s Group: Designing Novelty Chocolates.” Harvard Business School-Design Management Institute Case DMI003

533.        Quelch, J., “Terry’s Group: Designing Novelty Chocolates, Epilogue.” Harvard Business School-Design Management Institute Supplement DMI004

534.        Quelch, J., “Terry’s Group: Designing Novelty Chocolates TN.” Harvard Business School-Design Management Institute Teaching Note DMI005

535.        Quelch, J., “Tesco PLC:  Fresh & Easy in the United States.” Harvard Business School Case 511-009

536.        Quelch, J., “Tesco PLC:  Fresh & Easy in the United States TN.” Harvard Business School Teaching Note 511-054

537.        Greyser, S., and J. Quelch, “Total Cereal.” Harvard Business School Case 582-114

538.        Quelch, J., “Total Cereal TN.” Harvard Business School Teaching Note 583-057

539.        Quelch, J., “Toyota Recalls (A):  Hitting the Skids.”  Harvard Business School Case 511-016

540.        Quelch, J., “Toyota Recalls (B):  Mr. Toyoda Goes to Washington.” Harvard Business School Case 511-041

541.        Quelch, J., “Toyota Recalls (C):  Bumpy Road Ahead.”  Harvard Business School Case 511-042

542.        Quelch, J., and L. Klein, “TRADE’ex: The Stock Exchange of the Computer Industry.” Harvard Business School Case 597-019

543.        Quelch, J., and L. Klein, “TRADE’ex: The Stock Exchange of the Computer Industry TN.” Harvard Business School Teaching Note 599-043

544.        Quelch, J., and N. Laidler, “UNICEF.” Harvard Business School Case 503-032

545.        Quelch, J., “UNICEF TN.” Harvard Business School Teaching Note 505-013

546.        Quelch, J., and M. Spencer, “United Airlines: Price Promotion Policy.” Harvard Business School Case 586-089

547.        Quelch, J., “United Airlines: Price Promotion Policy TN.” Harvard Business School Teaching Note 587-131

548.        Quelch, J., and C. Lovelock, “United States Trust Co. of New York TN.” Harvard Business School Teaching Note 589-091

549.        Quelch, J., “Vestron.” Harvard Business School Case 590-002

550.        Quelch, J., and J. Yao, “Vestron TN.” Harvard Business School Teaching Note 591-021

551.        Arnold, D., and J. Quelch, “Vietnam: Market Entry Decisions.” Harvard Business School Case 597-020

552.        Quelch, J., “Vietnam: Market Entry Decisions TN.” Harvard Business School Teaching Note 598-081

553.        Quelch, J., and S. Smith, “Warner-Lambert Ireland: Niconil.” Harvard Business School Case 593-008

554.        Quelch, J., “Warner-Lambert Ireland: Niconil TN.” Harvard Business School Teaching Note 594-062

555.        Quelch, J., “Weissberg Gmbh.” Harvard Business School Case 594-038

556.        Buzzell, R., and J. Quelch, “Weissberg Gmbh TN.” Harvard Business School Teaching Note 595-071

557.        Quelch, J., and G. Ortmeyer, “Workbench Pricing Strategy TN.” Harvard Business School Teaching Note     593-052

558.        Quelch, J., “Wright Line, Inc., TN.” Harvard Business School Teaching Note 583-061

559.        Quelch, J., and N. Laidler, “WWF”, Harvard Business School Case 503-113

560.        Quelch, J., “WWF TN,” Harvard Business School Teaching Note 505-017

561.        Quelch, J., and T. Kosnik, “Xerox Corp.: The Customer Satisfaction Program TN.” Harvard Business School Teaching Note 593-027

 

HARVARD BUSINESS SCHOOL VIDEOTAPES

 

562.        Quelch, J., Advertising and Promotion Management, Fourth Edition, published by Harvard Business School, HBS Case Video, 1994 (594511).

563.        Quelch, J., Advertising and Promotion Management, Fourth Edition, Video Index published by Harvard Business School, Video Supplement, 1994 (594124).

564.        Quelch, J., American Express Chairman and CEO, Kenneth Chenault Interview, Video published by Harvard Business School , HBS Case Video 2009 (509728).

565.        Quelch, J., Anderson Clayton Foods:  Frederick Avery Interview, Video published by Harvard Business School, HBS Case Video, 1985 (885507).

566.        Quelch, J., BBC America Showreel, Fall 2007, Video published by Harvard Business School, HBS Case Video, 2010 (510711).

567.        Quelch, J., BBC Worldwide CEO, John Smith Interview,  2007, Video published by Harvard Business School, HBS Case Video, 2010 (510707).

568.        Quelch, J., BBC Worldwide CEO, John Smith, Remarks to AMP, October 2007, Video published by Harvard Business School, HBS Case Video 2010 (510709).

569.        Quelch, J., British Airways: Jim Harris Interview, Video published by Harvard Business School, HBS Case Video, 1985 (886518).

570.        Quelch, J., Callaway Golf Co., Video published by Harvard Business School, HBS Case Video, 2002 (502803).

571.        Quelch, J., Charles Schwab & Co., Inc.:  The “Talk to Chuck” Advertising Campaign:  Charles Schwab Interview, Video published by Harvard Business School, HBS Case Video 2009 (509701).

572.        Quelch, J., Charles Schwab & Co., Inc.:  The “Talk to Chuck” Advertising Campaign:  Becky Saeger, CMO, Interview, Video published by Harvard Business School, HBS Case Video 2009 (509703).

573.        Quelch, J., Chipman-Union, Inc.:  Odor-Eaters Socks: Carl Hagen Interview, Video published by Harvard Business School, HBS Case Video, 1982 (882548).

574.        Quelch, J., Ethics in Marketing, Video published by Harvard Business School, HBS Case Video, 1993 (593512).

575.        Quelch, J., Ethics in Marketing, Video Index published by Harvard Business School, Video Supplement, 1993 (593100).

576.        Quelch, J., General Electric Co.:  Major Appliance Business Group (B) – Project C – An Investment in Quality, Video published by Harvard Business School, HBS Case Video, 1985 (885518).

577.        Quelch, J., General Electric Co.:  Major Appliance Business Group, Videotape of Dishwasher Commercials, Video published by Harvard Business School, HBS Case Video, 1985 (885517).

578.        Quelch, J., Global Marketing Management, Video published by Harvard Business School, HBS Case Video, 1991 (891511).

579.        Quelch, J., Global Marketing Management, Video Index published by Harvard Business School, Video Supplement, 1991 (591084)

580.        Quelch, J., H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials, Video published by Harvard Business School, HBS Case Video, 1985 (886527).

581.        Quelch, J. Habitat for Humanity International:  Dennis Bender Interview, Video published by Harvard Business School, HBS Case Video, 2004 (505703).

582.        Quelch, J., Hartmann Luggage, Video published by Harvard Business School, HBS Case Video, 1982 (882509).

583.        Quelch, J., Interview with Stelios Haji-Ioannou, Chairman of EasyGroup, plc, Video published by Harvard Business School, HBS Case Video, 2002 (503801).

584.        Quelch, J., Lenovo:  Building A Global Brand:  Interview with Bill Amelio, Video published by Harvard Business School, HBS Case Video, 2007 (507709).

585.        Quelch, J., Lenovo:  Building A Global Brand:  Interview with Chairman Yang Yuanqing, Video published by Harvard Business School, HBS Case Video 2009 (509727).

586.        Quelch, J., Lenovo:  Building A Global Brand:  Interview with Deepak Advani, Video published by Harvard Business School, HBS Case Video, 2009 (509711).

587.        Quelch, J., Loctite Corp.:  Interview with Jeffrey J. Fox, Video published by Harvard Business School, HBS Case Video, 1982 (882549).

588.        Quelch, J., Marketing At The Vanguard Group: Bill McNabb Interview, Video published by Harvard Business School, HBS Case Video, 2004 (504809).

589.        Quelch, J., Marketing At The Vanguard Group Television Commercials, Video published by Harvard Business School, HBS Case Video, 2004 (504812).

590.        Quelch, J., Marketing Management – 1993, Video published by Harvard Business School, HBS Case Video, 1993 (593511).

591.        Quelch, J., Marketing Management – 1993, Video Index published by Harvard Business School, Video Supplement, 1993 (593099).

592.        Quelch, J., Marketing Management:  Volume 1, Video published by Harvard Business School, HBS Case Video, 1984 (885530).

593.        Quelch, J., Marketing Management:  Volume 2, Video published by Harvard Business School, HBS Case Video, 1984 (885531).

594.        Quelch, J., G. McGovern, Measuring Marketing Performance,  Multi-media case produced by Harvard Business School, Video published by Harvard Business School, 2007 (507701).

595.        Quelch, J., MEM Co., Inc., Interview with Gay Meyer, Video published by Harvard Business School, HBS Case Video, 1982 (882550).

596.        Quelch, J., Multinational Marketing Management, Video published by Harvard Business School, HBS Case Video, 1987 (887547).

597.        Quelch, J., Orbital Sciences Corp.:  Pegasus Launch, Video published by Harvard Business School, Non-HBS Case Video, 1995 (595526).

598.        Quelch, J., Procter & Gamble Company:  H-80 Postscript, Video published by Harvard Business School, HBS Case Video, 1985 (866501).

599.        Quelch, J., Product Management, Video published by Harvard Business School, HBS Case Video, 1987 (887536).

600.        Quelch, J., Product Management, Video Index published by Harvard Business School, Video Supplement, 1987 (587107).

601.        Quelch, J., Quaker Oats Co.:  Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video published by Harvard Business School, HBS Case Video, 1985 (885522).

602.        Quelch, J., Real Madrid Club de Futbol, Multimedia case published by Harvard Business School, HBS Case Video, 2005 (505081).

603.        Quelch, J., Reebok Commercials – 1988, Video published by Harvard Business School, HBS Case Video, 1988 (889507).

604.        Quelch, J., Sales Promotion Management, Video published by Harvard Business School, HBS Case Video, 1987 (887537).

605.        Quelch, J., Sales Promotion Management, Video Index published by Harvard Business School, Video Supplement, 1987 (587108).

606.        Quelch, J., Samsung Electronics Company Commercials, Video published by Harvard Business School, HBS Case Video, 2004 (505701).

607.        Quelch, J., Samsung Electronics Company: Eric Kim Interview, Video published by Harvard Business School, HBS Case Video, 2004 (505705).

608.        Quelch, J., Snapple:  Nelson Peltz Interview, Video published by Harvard Business School, HBS Case Video, 2009 (509710).

609.        Quelch, J., Snapple:  Wendy 2004 Interview, Video published by Harvard Business School, HBS Case Video,

2005, (505711).

610.        Quelch, J., Starbucks: Christine Day Interview, Video published by Harvard Business School, HBS Case Video, 2004 (505704).

611.        Elberse, A. and J. Quelch, The Passion Of The Christ:  An Interview With Bob Berney, President Of Newmarket Films. Video published by Harvard Business School, HBS Case Video, 2006, (506701).

 

 

 

 

 

 

 

MANAGEMENT CONSULTANCIES
 
European Companies

 

ABInbev

Akzo (Netherlands)

Alko (Finland)

Barclays (UK)

BAT (UK)

Beiersdorf (Germany)

BP (UK)

Burmah Castrol (UK)

Chloride (UK)

Ciba Geigy (Switzerland)

Citco (Netherlands)

Credit General Industriel (France)

DeutschePost  (Germany)

Diageo (UK)

Hoffman LaRoche (Switzerland)

Loyalty Management (UK)

 

 

Nestle (Switzerland)

Neste (Finland)

Novartis (Switzerland)

PharmaNor (Iceland)

Philips (Netherlands)

Pohjola (Finland)

Renfe (Spain)

Serono Labs (Switzerland)

Shell (UK)

Smith’s (UK)

Sodexo (France)

Thorn EMI (UK)

Unilever (UK)

Volvo (Sweden)

 

Latin American Companies

Arrocera (Argentina)

Chilectra (Chile)

Orinoco (Venezuela)

Asian Companies

Dentsu (Japan)

LG (Korea)

Macquarie Telecom (Australia)

Mahindra (India)

Samsung (Korea)

Siam Cement (Thailand)

Sinopec (China)

Tencent (China)

 

Other Companies

Jamaica Broilers

Kipco (Kuwait)

National Bank of Kuwait

Sabic (Saudi Arabia)

 

North American Companies

 

 

 

American Airlines

American Hospital Supply

American Medical Intl.

AT&T

Anderson Clayton Foods

Arthur Andersen

Atlantic Wholesalers (Canada)

Bank of Nova Scotia (Canada)

Bankers Trust

Baxter Travenol

Becton Dickinson

Bethlehem Steel

BMC Industries

Bristol Myers

Brown Forman

Cabot Corp.

J.I. Case

Cluett Peabody

Colgate Palmolive

Coors

CPC International

 

Curtice Burns

Digital Equipment

Essilor

E.T. Wright

Fidelity

Forbes

Ford

Frito Lay

General Electric

General Motors

Gillette

Harris Corp.

Holiday Corp.

Holmes Air

Honeywell

IBM

Illinois Bell

Intel

Interep

S.C. Johnson

Kodak

Kohler Co.

 

 

Marine Bank (Illinois)

Mars

MasterCard

McCormack & Dodge

Nabisco

Omnicom

Owens Corning

Paine Webber

PepsiCo

Philip Morris

Polaroid

Procter & Gamble

Quaker Oats

Sara Lee

Textron

Time

Torstar (Canada)

United Way

Walt Disney

Westinghouse

Weston Foods (Canada)

 

 

Government Agencies

 

Agriculture (US)

Consumer and Corporate Affairs (Canada)

Executive Office (Dubai)

Export-Import Bank (US)

Health and Welfare (Canada)

Industry, Trade & Commerce (Canada)

UK Trade & Investment

United Nations

 

Management Consulting Companies

 

A.T. Kearney

Aprimo

Bain & Co.

BrandFinance

Cambridge Research Institute

CSC Index

Economist Intelligence Unit

Global Praxis (Spain)

Hamilton Consultants

MAC Group/Gemini

McKinsey & Co.

Monitor

PA Consultants

Simon Kucher Partner (Germany)

Strategic Pricing Group

Temple, Barker & Sloane

Yurekli (Turkey)

Trade Associations

 

American Newspaper Publishers Association (US)

Belgian Management and Marketing Association

Council of Sales Promotion Agencies (US)

Direct Marketing Association (US)

Finnish Institute of Management

Food Marketing Institute (US)

Graduate Management Admissions Council (US)

Interactive Advertising Bureau

Italian Bankers Association (UK)

Jeddah Chamber of Commerce (Saudi Arabia)

Latin American Brewers Association

Malaysian Federation of Manufacturers

National Wholesale Druggists Association (US)

Netherlands Marketing Association

Point-of-Purchase Advertising Institute (US)

Singapore Institute of Management

Young Professionals Organization