JOHN ANTHONY QUELCH
|
CEIBS Pudong, Shanghai, P.R. China, 201206 jquelch@ceibs.edu |
Embankment
Building #510 400 Bei Suzhou Road Puxi, Shanghai 200085 P. R. China |
EMPLOYMENT
2011 CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL
Dean,
Vice President and Distinguished Professor of International Management.
2001-2010 HARVARD UNIVERSITY,
GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
Lincoln Filene Professor of Business
Administration. Senior Associate Dean (2001-2008). Member of the Harvard University Committee
on Rights and Responsibilities (2001-2004). Board Member of HBS Publishing
Company (2005-2008).
·
Chairman
(2005-2008) of the Centennial Faculty Steering Group. Planned and executed 15
research colloquia and over 75 alumni events to celebrate the 100th
anniversary of HBS in 2008.
·
Served
on the Dean’s Operating Group (2001-2005) which advised the Dean on HBS management
issues and oversaw a $500 million fundraising campaign.
·
As
Senior Associate Dean for International Development (2001-2005) founded and chaired
the Global Initiative Steering Group which advised the Dean on policy for all
HBS activities outside the USA. Member of the Harvard University task force on
international sites.
·
Managed
a unique network of five HBS Research Centers in Buenos Aires (opened 2000),
Hong Kong (2000), Paris (2002), Tokyo (2002), and Mumbai (2005).
·
Developed
a balanced scorecard to assess the scope and impact of HBS international
research, programs and outreach.
2009
CHINA EUROPE INTERNATIONAL
BUSINESS SCHOOL
La
Caixa Visiting Professor of International Management. Chairman of the Academic Advisory
Council
1998-2001
LONDON BUSINESS
SCHOOL
Dean
and Professor. Member of the London
University Investments Committee.
·
Developed
a new vision, mission, objectives and value system for the School community,
and converted these into organizational performance measures.
·
Pursued
a quality growth strategy which increased full-time faculty by 30% (to 92);
postgraduate degree student revenues by 54% (to £18 million); and executive
education revenues by 75% (to over £19 million). Increased yield on MBA offers
from 57% to 73%.
·
Improved
caliber of senior non-academic administrators. Strengthened faculty promotion criteria
and processes to establish an up-or-out tenure system.
·
Launched
seed capital funds to invest in student and alumni start-ups and set up an
incubator unit with University College London. Twenty-two investments.
·
Established
from scratch an international network of 34 alumni clubs and seven regional
advisory boards with over 110 members.
·
Doubled
the number of Corporate Partners (to 65), launched an annual fund and
graduating class gift, and increased number of individual donors per year by
75%.
·
Redesigned
the School’s corporate identity and doubled media coverage. London Business
School ranked number eight business school in the world by The Financial
Times in 1999, 2000 and 2001.
·
Awarded
Queen’s Award for Enterprise and Investors in People certification in 2001.
l979-98 HARVARD UNIVERSITY, GRADUATE SCHOOL OF
BUSINESS ADMINISTRATION
Sebastian
S. Kresge Professor of Marketing (1993-1998). Professor of Business Administration
(1988-93). Associate Professor
(1984-88). Assistant Professor
(1979-84).
Co-Chair,
Marketing Department (1994-98).
Recruited 11 new faculty at all levels. Increased Marketing elective enrollments
by 80%.
Taught
in the Advanced Management Program and International Senior Managers
Program. Launched the International
Marketing Management elective and taught the Society and Enterprise foundations
course in the MBA program. Also
taught in HBS executive programs on Managing Global Opportunities, Strategic
Marketing Management, Retailing, and Agribusiness.
Course
Head of the First Year MBA Marketing course and Chairman of the MBA Required
Course Committee. Served on Appointments Committee, Financial Aid Policy
Committee, Outside Activities Committee, Elective Course Committee, Committee
on Faculty Staffing Policies and Task Force on Leadership and Learning.
1977-1979 UNIVERSITY OF WESTERN ONTARIO, SCHOOL OF
BUSINESS ADMINISTRATION
Assistant
Professor of Business Administration.
Taught marketing courses at doctoral,
graduate,
undergraduate, and executive levels.
EDUCATION
l974-77 HARVARD UNIVERSITY, GRADUATE SCHOOL OF
BUSINESS ADMINISTRATION
Doctor
of Business Administration degree, June l977. Marketing special field.
Dissertation: "Measurement and Implications of
the Relative Importance of Product
Attributes”. Winning Proposal, American Marketing
Association l976 thesis proposal competition.
Harvard
University nominee to l976 American Marketing Association Doctoral
Consortium.
l976-77 HARVARD UNIVERSITY, SCHOOL OF PUBLIC HEALTH
Master
of Science degree, June l978.
Concentrations in Nutrition Policy Planning and
Health
Services Administration.
l972-74 THE WHARTON SCHOOL, UNIVERSITY OF
PENNSYLVANIA
Master
of Business Administration degree, June l974. Major in Marketing. Thouron
Scholarship.
l969-72 OXFORD UNIVERSITY (EXETER COLLEGE), ENGLAND
Bachelor
of Arts degree in Modern History, July l972. Master of Arts degree, July l976.
Open Scholarship, 1969-72. Editor of Cherwell (the university
newspaper). Standing Committee,
Oxford Union Society.
l962-69 NORWICH (KING EDWARD VI) SCHOOL, ENGLAND
Non-Executive Director,
WPP plc (since 1987). Chairman of
the Audit Committee (1987-97).
Non-Executive Director,
Alere, Inc. (since 2003).
Non-Executive Director,
BBC Worldwide Americas (2008-2010)
Non-Executive Director,
Pepsi Bottling Group (2005-2010)
Non-Executive Director,
Epiphany Biosciences (2007-2009)
Non-Executive Director,
Gentiva Health Services, Inc. (2006-2009)
Non-Executive Director,
Loyalty Management UK (2002-2006).
Non-Executive Director,
Reebok International Ltd. (1985-97). Chairman of the Audit Committee (1991-95).
Non-Executive Director,
U.S. Office Products Company (1995-97).
Non-Executive Director,
Pentland Group plc (1997-99).
Non-Executive Director,
Blue Circle Industries plc (2000-2001).
Non-Executive Director,
easyJet plc (2000-2003).
Chairman
and Member, Massachusetts Port Authority (2002-2011).
Non-Executive
Director, Americans For Oxford (2006-2011).
Chairman,
British America Business Council of New England (2008-2011).
Trustee,
STARS Foundation (2002-2011).
Non-Executive
Director, Accion International (2002-2006).
Non-Executive Director, Graduate Management
Admission Council (1998-2001)
National Director, U.S. Council of Better Business
Bureaus (1995-98).
ADVISORY
BOARDS
Member,
International Advisory Board, British American Business Inc. (since 2001).
Member,
International Advisory Board, Catalonia, Spain (since 2007).
Member,
Harvard China Advisory Board (Since 2011).
Member,
Policy Committee, David Rockefeller Center for Latin American Studies (2001-06).
Member,
Advisory Board, IAE Business School, Buenos Aires, Argentina (1993-98).
Member,
Advisory Board, IDE Business School, Guayaquil, Ecuador (1991-98).
Member,
Massachusetts Governor’s Council on Economic Growth and Technology (1994-98).
PROFESSIONAL
MEMBERSHIPS AND AFFILIATIONS
Member,
Council On Foreign Relations.
Faculty Fellow, World Economic Forum.
Companion, Institute of Management.
Fellow,
International Academy of Management.
Fellow, Royal Geographical Society.
Fellow, Harvard China Fund.
Commander of the order of the British
Empire (CBE) (2011)
Honorary Doctorate, Vietnam National
University (2011).
International Citizen Award, World
Boston (2010).
Honorary Fellow, London Business
School (2010)
British American Business Council of
New England Leadership Award (2008).
Honorary Fellow, Exeter College, Oxford
University (2004).
Honorary
Consul General for the Kingdom of Morocco (New England Region) (since 2004).
PERSONAL
DATA
Born:
August 8, 1951, London, U.K.
Educated
in Australia, U.K. and U.S.A
Married
Joyce Huntley 1978, no children.
Recreations: Squash, tennis.
Clubs: Harvard (Boston), Brooks’s (London).
BOOKS
1. Farris,
P. and J. Quelch, Advertising and Promotion Management, Radnor, PA:
Chilton Book Company, l983. Second
edition, Melbourne, FL: Krieger Publishing Company, 1987.
2. Quelch,
J. and P. Farris, Cases in Advertising and Promotion Management, Plano,
TX: Business Publications, Inc.,
First edition, l983. Second
edition, 1987. Third edition,
Homewood, IL: Richard D. Irwin, Inc., 1991. Fourth edition, Burr Ridge, IL: Richard
D. Irwin, Inc., 1994.
3. Shapiro,
B.P., R.J. Dolan and J. Quelch, Marketing Management: Principles, Analysis and Applications,
Homewood, IL: Richard D. Irwin,
Inc., l985.
4. Shapiro,
B.P., R.J. Dolan and J. Quelch, Marketing Management: Strategy, Planning and Implementation,
Homewood, IL: Richard D. Irwin,
Inc., l985.
5. Shapiro,
B.P., R.J. Dolan and J. Quelch, Marketing Management: Readings from Theory to Practice,
Homewood, IL: Richard D. Irwin,
Inc., l985.
6. Debruicker,
F.S, J. Quelch and S. Ward, Cases in Consumer Behavior, Englewood
Cliffs, NJ: Prentice-Hall, Inc.,
Second edition, l986.
7.
Buzzell,
R. and J. Quelch, Multinational Marketing Management, Reading, MA:
Addison-Wesley Publishing Company, 1988.
Second edition, Global Marketing Management (with R. Buzzell and
C. Bartlett), 1992. Third edition, Global
Marketing Management (with R. Buzzell and C. Bartlett), 1995.
Fourth
Edition, Global Marketing Management (with C. Bartlett), 1999.
8. Quelch,
J., Sales Promotion Management, Englewood Cliffs, NJ: Prentice-Hall, Inc., l989. Japanese translation, 1991.
9. Quelch,
J., How To Market To Consumers:
Ten Ways To Win, New York, NY:
John Wiley & Sons, Inc., l989.
10. Quelch,
J., R. Buzzell and E. Salama, The Marketing Challenge of Europe 1992,
Reading, MA: Addison-Wesley
Publishing Company, 1990. Second edition, 1991. French, Italian, Japanese and Spanish
translations, 1992.
11. Smith,
N.C., and J. Quelch, Ethics in Marketing, Homewood, IL: Richard D. Irwin
Inc., 1992.
12. Quelch,
J., R. Dolan and T. Kosnik, Marketing Management, Homewood, IL: Richard
D. Irwin Inc., 1993.
13. Quelch,
J., K. Kashani and S. Vandermerwe, Cases in European Marketing Management,
Burr Ridge, IL: Richard D. Irwin
Inc., 1994.
14. Quelch,
J., Cases in Product Management, Burr Ridge, IL: Richard D. Irwin Inc.,
1995.
15.
Quelch,
J., Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan, Cases in Marketing Management
and Strategy: An Asia Pacific
Perspective, Singapore:
Prentice-Hall Asia, 1996.
16.
D’Andrea,
G., and J. Quelch, Cases in Strategic Marketing Management: Business
Strategies in Latin America, Upper Saddle River, NJ: Prentice Hall Inc.,
2001.
17.
Quelch,
J., Cases in Strategic Marketing Management: Business Strategies in Muslim
Countries, Upper Saddle River, NJ: Prentice Hall Inc., 2001.
18.
Lal,
R., J. Quelch, and V. Rangan, Marketing Management , New York, NY:
McGraw Hill, Inc., 2005.
19.
Gourville,
J., J. Quelch, and V. Rangan, Problems and Cases in Health Care Marketing,
New York, NY: McGraw Hill Inc., 2005.
20.
Quelch,
J., and R. Deshpande (editors), The Global Market, San Francisco, CA:
Jossey-Bass, 2004.
21.
Quelch,
J., and N. Laidler-Kylander, The New Global Brands: Managing
Non-Governmental Organizations in the 21st Century, Mason, OH:
Thomson SouthWestern, 2006.
22.
Quelch,
J., and C. Bartlett, Global Marketing Management, Mason, OH: Thomson
SouthWestern, 2006.
23.
Quelch,
J., Readings in Modern Marketing, Hong Kong: The Chinese University Press, 2006. Chinese and Vietnamese translations,
2008.
24.
Rangan,
V., J. Quelch, G. Herrero and B. Barton (editors), Business Solutions for
the Global Poor, San Francisco, CA:
Jossey-Bass, 2007.
25.
Quelch,
J., and K. Jocz, Greater Good:
How Good Marketing Makes for Better Democracy, Boston, MA; Harvard
Business Press, 2008.
26.
Quelch,
J., G. McGovern and K. Jocz, How To Manage Marketing, Hong Kong: Commercial Press, 2009. Chinese and Vietnamese translations,
2009.
27.
Ash,
S. and J. Quelch, The New Videotex Technology and Its Impact on Retailers in
Canada, Technological Innovation Studies Report No. 84, Ministry of
Industry, Trade and Commerce, Ottawa, November, l982.
28.
Quelch,
J., Marketing Communications in a Changing Environment, Edited
compilation of Harvard Business Review articles, No. l408l, l983.
29.
Buzzell,
R., J. Quelch, W. Salmon et al., Trade Promotion and Food Distribution Costs,
Washington, DC: Food Marketing
Institute, December, l987.
30.
Deighton,
J., and J. Quelch, Economic Value of the Advertising Supported Internet
Ecosystem, New York:
Interactive Advertising Bureau, 2009.
JOURNAL ARTICLES, PUBLISHED PAPERS AND
BOOK CHAPTERS
31.
Quelch,
J., “The Role of Nutrition Information in National Nutrition Policy,” Nutrition
Reviews, 35:11 (November 1977), pp. 289-293.
32.
Quelch,
J. and A. Clayton, "Nutrition and the American Consumer: A Survey of
Interest Groups," Special Report, Marketing Science Institute,
November 1977.
33.
Clayton,
A. and J. Quelch, "Nutrition and the American Consumer: A Survey of
Interest Groups," Food Product Development, March 1978, pp. 80-84.
34.
Austin,
J., J. D'Cruz, E. Popper, and J. Quelch, "The Marketing Factor for
Nonconventional Protein Products," in Max Milner, Nevin S. Scrimshaw, and
Daniel I.C. Wang, editors, Protein Resources and Technology: Status and
Research Needs, Westport, CT: AVI Publishing Company, Inc., 1978, pp.
111-135.
35.
Quelch,
J., "Behavioral and Attitudinal Measures of the Relative Importance of
Product Attributes: The Case of Cold Breakfast Cereals," Preliminary
Research Report, Marketing Science Institute, August 1978.
36.
Quelch,
J., "The Application of Information Display Research," Technical Report,
Marketing Science Institute, August 1978.
37.
Quelch,
J., "Attitudes Toward Nutrition Labeling and Consumer Brand Preferences:
The Case of Ready-to-Eat Cereals in the United States," in Marketing
1978, J.M. Boisvert and R. Savitt, editors, London, Ont.: Administrative
Sciences Association of Canada, 1978, pp. 241-249.
38.
Pattison,
J. and J. Quelch, "Problems in Eurobond Underwriting," The Banker,
128-632, (October 1978), pp. 68-75.
39.
Austin,
J. and J. Quelch, "National Dietary Goals: Food Industry Threat or Opportunity?"
Food Policy, 4:2 (May 1979), pp. 115-128.
40.
Quelch,
J., "The Resource Allocation Process in Nutrition Policy Planning," American
Journal of Clinical Nutrition, 32:5 (May 1979), pp. 1058-1065.
41.
Quelch,
J. "Measurement of the Relative Importance of Product Attribute
Information: A Review of the Information Display Approach," Journal of
Consumer Policy, 3:3 (1979), pp. 232-245.
42.
Quelch,
J., "Behavioral Measurement of the Relative Importance of
Attribute-Related Information Cues: The Case of Cold Breakfast Cereals,"
in Advances in Consumer Research, Vol. VI, W. Wilkie, editor, Ann Arbor,
MI: Association for Consumer Research, 1979, pp. 263-279.
43.
Quelch,
J., "Consumer Attitudes Towards Affirmative Disclosures of Nutrition
Information in Breakfast Cereal Advertising," in Developments in
Canadian Marketing, Vol. I, R. Tamilia, editor, Saskatoon, Sask.:
Administrative Sciences Association of Canada, 1979, pp. 93-103.
44.
Quelch,
J., "Communicating Nutrition Information to the Consumer," in
Hearings before the Subcommittee on Domestic Marketing, Consumer Relations, and
Nutrition of the Committee on Agriculture, House of Representatives, No. 95-Z,
Part 1, pp. 95-101, 1979.
45.
Quelch,
J. and S. Ash, "Preventive Health Care and Consumer Behavior: Towards a
Broader Perspective," in Developments in Canadian Marketing, Vol.
I, R. Tamilia, editor, Saskatoon, Sask.: Administrative Sciences Association of
Canada, 1979, pp. 104-115.
46.
Quelch,
J., "Hospitals, Consumers and Advertising," Administrative Briefs
of the American College of Hospital Administrators, 13:2 (April 1979), pp.
1-6, reprinted in Hospital Trustee, 3:4 (July/August 1979), pp. 21-23,
in Journal of the Canadian Hospital Association, 56:11 (November 1979),
pp. 33-36 and in Texas Hospitals, 36:3 (August 1980), pp. 22-27.
47.
Quelch,
J. and P. Thirkell, "Builders as Consumers: Their Role in Residential
Sector Energy Conservation," in Changing Energy Use Futures, Vol.
III, New York: Pergamon Press, 1979, pp. 1412-1419.
48.
Quelch,
J. and M. Pearce, “Advertising Waste and Consumer Protection: Issues for Policymakers and
Practitioners,” in Consumerism, Public Policy, and Consumer Protection,
M. Baker and T. Tixier, editors, London: Social Science Research Council, 1979,
pp. 349-364.
49.
Pattison,
J. and J. Quelch, “Branch Banking Strategies,” The Bankers’ Magazine, 223:1618 (January 1979), pp. 21-24.
50.
Hardy,
K., J. Quelch, I. Spencer, and H. Munro, "The Impact of the Cable
Converter on Television Viewing Patterns: A Pilot Study," in Developments
in Marketing Science, Vol. II, H. Gitlow and E. Wheatley, editors, Miami,
FL: Academy of Marketing Science, 1979, pp. 114-118.
51.
Hardy,
K., J. Quelch, I. Spencer, and H. Munro, "The Effects of Increased Choice
on Television Viewing Behavior," in Developments in Canadian Marketing,
Vol. I, R. Tamilia, editor, Saskatoon, Sask.: Administrative Sciences
Association of Canada, 1979, pp. 32-41.
52.
Pattison,
J. and J. Quelch, "International Perspectives in Bank Marketing," Canadian
Banker and ICB Review, 86:3 (June 1979), pp. 34-39.
53.
Pattison,
J. and J. Quelch, "Marketing and Distribution Strategies for International
Organizations," Intereconomics, 14:3 (May-June 1979), pp. 138-144.
54.
Quelch,
J., "Marketing Principles and the Future of Preventive Health Care," Millbank
Memorial Fund Quarterly-Health and Society, 58:2 (Spring 1980), pp.
310-347.
55.
Quelch,
J., "The Builder and Energy Conservation: A New Target for Public
Policymakers," in Advances in Consumer Research, Vol. VII, J.
Olsen, editor, Ann Arbor, MI: Association for Consumer Research, 1980, pp.
290-295.
56.
Quelch,
J., "Energy Conservation Policies for Builders' Purchases of Domestic
Appliances," Energy Policy, 8:2 (June 1980), pp. 125-137.
57.
Kennedy,
J., M. Pearce, and J. Quelch, "Consumer Products Warranties: Perspectives
and Issues," in Macromarketing: A Canadian Perspective, D. Thompson
et al., editors, Chicago: American Marketing Association, 1980, pp. 251-272.
58.
Ash,
S., M. Grant, and J. Quelch, "Consumer Satisfaction with Appliances and
Personal Care Equipment," in Marketing: Towards Excellence in the Eighties,
V. Jones, editor, Montreal, Canada: Administrative Sciences Association of
Canada, 1980, pp. 289-297.
59.
Ash,
S., C. Duhaime, and J. Quelch, "Consumer Satisfaction: A Comparison of
English and French-Speaking Canadians," in Marketing: Towards
Excellence in the Eighties, V. Jones, editor, Montreal, Canada:
Administrative Sciences Association of Canada, 1980, pp. 11-20.
60.
Ash,
S. and J. Quelch, "Consumer Satisfaction, Dissatisfaction, and Complaining
Behavior: A Comprehensive Study of Rentals, Public Transportation and
Utilities," in Refining the Conceptualization and Measurement of
Consumer Satisfaction and Complaining Behavior, H. Hunt and R. Day,
editors, Bloomington, IN: Indiana University, 1980, pp. 120-130.
61.
Quelch,
J. and S. Ash, "Measuring Consumer Satisfaction and Complaint Behavior: A
Study of Financial Services and Insurance," in Marketing Into the
Eighties, H. Baker and M. Saren, editors, Strathclyde, Scotland: University
of Strathclyde, 1980, pp. 30-47.
62.
Quelch,
J. and S. Ash, "Measuring Consumer Satisfaction Through Survey
Research," in Controlling the Marketing Effort, J. Carman and E.
Langeard, editors, Aix, France: University of Aix-Marseille, 1980, pp. G1-G9.
63.
Quelch,
J. and S. Ash, "Consumer Satisfaction with Food Products," Food
Policy, 5:4 (November 1980), pp. 313-318, reprinted in Erdener Kaynak ed., World
Food Marketing Systems, London, U.K.: Butterworth & Co., 1986, pp.
119-126.
64.
Quelch,
J. and S. Ash, "Consumer Satisfaction with Professional Services," in
Marketing of Services, W.R. George and J. H. Donnelly, editors, Chicago:
American Marketing Association, 1981, pp. 82-85.
65.
Ash,
S., J. Quelch, and D. Gardiner, "Consumer Satisfaction and Dissatisfaction
in the Elderly Market," in More Progress in Consumer
Satisfaction/Dissatisfaction Research, R. Day and H. Hunt, editors,
Bloomington, IN: Indiana University, 1981, pp. 86-96.
66.
Tedlow,
R. and J. Quelch, "Communications Strategy for the Nation-State," Public
Relations Journal, 37:6 (June 1981), pp. 22-25.
67.
Quelch,
J. and H. Takeuchi, "Non-Store Marketing: Fast Track or Slow?," Harvard
Business Review, 59:4 (July-August l98l), 75-84. Reprinted in E. Jerome McCarthy, John E.
Grashof, and Andrew A. Brogowicz, eds., Readings and Cases in Basic
Marketing, Homewood, IL:
Richard D. Irwin, Inc., l984, pp. l78-l88, and in [25], pp. 45-54.
68.
Schmalensee,
D., J. Quelch et al., “Determinants of Food Consumption in American
Households,” Cambridge, MA: Marketing Science Institute, Report 82:112,
December 1982.
69.
Quelch,
J., "Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective,"
Cambridge, MA: Marketing Science
Institute, Report No. 82-l06,
August, l982.
70.
Lovelock,
C. and J. Quelch, “Consumer Promotions in Services Marketing," Business
Horizons, 26:3 (May-June l983), pp. 66-75.
71.
Quelch,
J., "It's Time to Make Trade Promotion More Productive," Harvard
Business Review, 6l:3 (May-June l983), pp. l30-l36. Reprinted in Thomas V. Bonoma (ed.), Implementing
Marketing Strategies: Part II, Harvard
Business Review No. l4072, pp. 56-62, and in [25], pp. 86-92.
72.
Takeuchi,
H. and J. Quelch, "Quality Is More than Making a Good Product," Harvard
Business Review, 6l:4 (July-August l983), pp. l39-l45. Reprinted in Thomas V. Bonoma (ed.), Implementing
Marketing Strategies: Part
II, Harvard Business Review No. l4072, pp. 77-86.
73.
Quelch,
J. and K. Cannon-Bonventre,"Better Marketing at the Point of
Purchase," Harvard Business Review, 6l:6 (November-December l983),
pp. l62-l69. Reprinted in Thomas V.
Bonoma (ed.), Implementing Marketing Strategies: Part II, Harvard Business Review No.
l4072, pp. 63-70, and in [5], pp. 300-3ll.
74.
Quelch,
J., C. Marshall and D. Chang, "Structural Determinants of Ratios of
Promotion and Advertising to Sales," in K. Jocz, ed., Research on Sales
Promotion: Collected Papers, Cambridge,
MA: Marketing Science Institute
Report 84-l04, July l984, pp. 83-l05.
75.
Neslin,
S.A., J. Quelch and C. Henderson, "Consumer Promotions and the
Acceleration of Product Purchases," in K. Jocz, ed., Research on Sales
Promotion: Collected Papers,
Cambridge, MA: Marketing Science
Institute, Report 84-l04, July l984, pp. 22-46.
76.
Quelch,
J. and G. Yip, "Achieving System Cooperation in Developing the Market for
Consumer Videotex," in R.D. Buzzell, ed., Marketing In An Electronic
Age, Boston, MA: Harvard
Business School Press, l985, pp. 279-307.
77.
Quelch,
J."How to Build a Product Licensing Program," Harvard Business
Review, 63:3 (May-June l985),
pp. l86-l97.
78.
Neslin,
S.A., C. Henderson and J. Quelch, "Consumer Promotions and the Acceleration of Product
Purchases," Marketing Science, 4:2 (Spring l985), pp. l47-l65.
79.
Quelch,
J. and E. Hoff, "Customizing
Global Marketing," Harvard Business Review, 64:3 (May-June
l986), pp. 59-68.
80.
Quelch,
J., S. Neslin and L. Olson, "Opportunities and Risks of Durable Goods
Promotion," Sloan Management Review, 28:2 (Winter l987), pp. 27-38.
81.
Quelch,
J., "Why Not Exploit Dual Marketing?," Business Horizons, 30:l
(January-February l987), pp. 52-60.
82.
Quelch,
J., P. Farris and J. Olver, "The Product Management Audit," Harvard
Business Review, 65:2 (March-April l987), pp. 30-36.
83.
Quelch,
J., "Marketing the Premium Product," Business Horizons, 30:3
(May-June l987), pp. 38-45.
84.
Quelch,
J., P. Farris and J. Olver, "The Product Management Audit: Design and Survey Findings," Journal of Consumer Marketing, 4:3 (Summer
l987), pp. 45-58.
85.
Farris,
P. and J. Quelch, "In Defense of Price Promotion, " Sloan
Management Review, 29:l (Fall l987), pp. 63-70.
86.
Dhebar,
A., S. Neslin and J. Quelch, "Developing Models for Planning Retailer
Sales Promotions: An Application to
Automobile Dealerships," Journal of Retailing, 63:4 (Winter l987),
pp. 333-364.
87.
Quelch,
J. and R. Buzzell, "Marketing Moves Through EC Crossroads," Sloan
Management Review, 31:1 (Fall 1989), pp. 63-74.
88.
Buzzell,
R., J. Quelch and W. Salmon, "The Costly Bargain of Trade Promotion,"
Harvard Business Review, 68:2 (March-April 1990), pp. 141-149.
89.
Kashani,
K. and J. Quelch, "Can Sales Promotion Go Global?," Business Horizons,
33:2 (May-June 1990), pp. 37-43.
90.
Quelch,
J., "1992: Design Strategies to Meet The Challenges in Europe," Design
Management Journal, 1:2 (Summer 1990), pp. 49-53.
91.
Menezes,
M. and J. Quelch, "Leverage Your Warranty Program," Sloan
Management Review, 31:4 (Summer 1990), pp. 69-80.
92.
Quelch,
J., E. Joachimsthaler and J. L. Nueno , "After the Wall: Marketing
Guidelines for Eastern Europe,” Sloan Management Review, 32:2 (Winter
1991), pp. 82-93.
93.
Smith,
N.C. and J. Quelch, "Pharmaceutical Marketing Practices in the Third
World," Journal of Business Research, 23 (1991), pp. 113-126.
94.
Ortmeyer,
G., J. Quelch and W. Salmon, "Restoring Credibility to Retail
Pricing," Sloan Management Review, 33:1 (Fall 1991), pp. 55-66.
95.
Martinez,
J., J. Quelch and J. Ganitsky, "Don't Forget Latin America," Sloan
Management Review, 33:2 (Winter 1991), pp. 84-99.
96.
Smith,
N.C., J. Quelch and G. Simonson, "Responsibility and Responsiveness: Black
& Decker Designs a Recall," Design Management Journal, 2:4
(Fall 1991), pp. 16-21.
97.
Quelch,
J. and J. Austin, " Should Multinationals Invest in Africa?," Sloan
Management Review, 34:3 (Spring 1993), pp. 107-119.
98.
Quelch,
J., "The New Country Managers," McKinsey Quarterly, 4 (1992),
pp. 155-165.
99.
Quelch,
J., "Changing Role of Country Managers," International Business,
(July 1993), pp. 83-84.
100.
Quelch,
J. and D. Kenny, "Extend Profits, Not Product Lines," Harvard
Business Review, 72:5 (September-October 1994), pp. 153-164.
101.
Quelch,
J. and D. Harding, “Brands Versus
Private Labels: Fighting To Win,” Harvard
Business Review, 74:1 (January-February 1996), pp. 99-109.
102.
Quelch,
J. and L. Klein, “International Marketing and the Internet,” Sloan
Management Review, 37:3 (Spring 1996), pp. 60-75.
103.
Quelch,
J. and H. Bloom, “The Return of the Country Manager,” McKinsey Quarterly,
2 (1996), pp. 30-43.
104.
Martinez,
J. and J. Quelch, “Country Managers:
The Next Generation,” International Marketing Review, 13:3
(1996), pp. 42-54.
105.
Smith,
N.C., R.J. Thomas and J. Quelch, “A Strategic Approach to Managing Product
Recalls,” Harvard Business Review, 74:4 (September-October 1996), pp.
102-113.
106.
Austin,
J., W. Cohn and J. Quelch, “Pathways to Business Success in Sub-Saharan
Africa,” Journal of African Finance and Economic Development, 2:1
(Spring 1996), pp. 57-76.
107.
Klein,
L. and J. Quelch, “Business-to-Business Market Making on the Internet,” International
Marketing Review, 14:5 (1997), pp. 345-361.
108.
Quelch,
J. and C. Dinh-Tan, “Country Managers in Transitional Economies: The Case of Vietnam,” Business
Horizons, 41:4 (July-August 1998), pp. 34-40.
109.
Nueno,
J.L. and J. Quelch, “The Mass Marketing of Luxury”, Business Horizons,
41:6 (November – December 1998), pp. 61-68.
110.
Arnold,
D. and J. Quelch, “New Strategies in Emerging Markets,” Sloan Management
Review, 40:1 (Fall 1998), pp. 7-20.
111.
Quelch,
J. and H. Bloom, “Ten Steps to a Global Human Resources Strategy,” Strategy
and Business, 14 (1999), pp. 18-29.
112.
Quelch,
J., “Retailing: Confronting the
Challenges that Face Bricks-and-Mortar Stores,” Harvard Business Review,
77:4 (July-August 1999), pp. 162-164.
113.
Quelch, J., “Global Brands: Taking
Stock,” Business Strategy Review, 10:1 (Spring 1999), pp. 1-14.
114.
Quelch, J. “Foreword” to Special Issue on
System Dynamics for Policy, Strategy and Management
Education, Journal of the
Operational Research Society, 50:4 (April 1999), pp. 293-294.
115.
Narayandas,
N., G. Swartz and J. Quelch, “Prepare Your Company for Global Pricing”, Sloan
Management Review, 42:1 (Fall 2000), pp. 61-70.
116.
Quelch,
J., “The Return of the Global Brand,” Harvard Business Review, 81:8
(August 2003), pp. 22-23.
117.
Quelch,
J., and G. McGovern, “Put the Customer Back in the Boardroom”, Directors and
Boards, 27:4 (Summer 2003), pp. 87-88.
118.
Quelch,
J., and V. Rangan, “Profit Globally, Give Globally”, Harvard Business Review,
81:12 (December 2003), pp. 16-17.
119.
Quelch,
J., and D. Holt, “The Post 9/11 Resilience of American Brands”, Strategy and
Business, 34 (Spring 2004), pp. 8-10.
120.
Quelch,
J., J.E. Austin and N. Laidler-Kylander, “Mining Gold in Not-for-Profit
Brands”, Harvard Business Review, 82:4 (April 2004), p. 24.
121.
Holt,
D., J. Quelch and E. Taylor, “Managing the Global Brand: A Typology of Consumer
Perceptions,” in The Global Market, J. Quelch and R. Deshpande, eds.,
San Francisco, CA: Jossey Bass, 2004, pp. 180-201.
122.
Holt,
D., J. Quelch and E. Taylor, “How Global Brands Compete,” Harvard Business
Review, 82:9 (September 2004), pp. 68-75.
123.
McGovern,
G., D. Court, J. Quelch, and B. Crawford, “Bringing Customers Into the
Boardroom,” Harvard Business Review, 82:11 (November 2004), pp. 71-80.
124.
McGovern,
G., and J. Quelch, “The Fall And Rise Of The CMO,” Strategy and Business,
37 (Winter 2004), pp. 44-51.
125.
Quelch,
J., and G. McGovern, “Does The Customer Come First In Your Boardroom?,” Leader
To Leader, 35 (Winter 2005), pp. 28-32.
126.
McGovern,
G., and J. Quelch, “Outsourcing Marketing,” Harvard Business Review,
83:3 (March 2005), pp. 22-26.
127.
Quelch,
J., and K. Jocz, “Positioning The Nation State”, Journal of Place Branding,
1:3 (July 2005), pp.229-237.
128.
Quelch,
J., and B. Harris, “Six Sigma Comes To Marketing”, European Business Forum,
22 (Autumn 2005), pp. 33-35.
129.
Quelch,
J., and G. McGovern, “Boards Must Measure Marketing Effectiveness”, Directors
and Boards, 30:3 (2006), pp. 53-56.
130.
Laidler-Kylander,
N., J. Quelch and B. L. Simonin,
“Building and Valuing Global Brands in the Nonprofit Sector”, Nonprofit
Management and Leadership, 17:3 (Spring 2007), pp. 253-278.
131.
Cvar,
M., and J. Quelch, “Which Levers Boost ROI?,” Harvard Business Review,
85:6 (June 2007), pp. 21-22.
132.
Quelch,
J., “Governance In The Public Sector,” Directors and Boards, 32:4
(2008), pp. 36-37.
133.
Quelch,
J., and K. Jocz, “For The Greater Goods”, The American, 2:6
(November-December 2008), pp. 72-77.
134.
Quelch,
J., and K. Jocz, “An Exploration of Marketing’s Impact on Society: A Perspective Linked To Democracy”, Journal
of Public Policy and Marketing, 27:2 (Fall 2008), pp. 202-206.
135.
Quelch,
J., and K. Jocz, “Holding A Mirror Up To Marketing,” Marketing Management,
17:6 (November - December 2008), pp. 16-21.
136.
Quelch,
J., and K. Jocz, “Milestones in Marketing”, Business History Review,
82:4 (Winter 2008), pp.827-838.
137.
Quelch,
J. and K. Jocz, “How To Market In A Downturn”, Harvard Business Review,
87:4 (April 2009), pp 52-62.
138.
Quelch,
J., and K. Jocz, “Can Corporate Social Responsibility Survive Recession?”,
Leader to Leader, 53 (2009),
pp. 37-43.
139.
Quelch,
J. and K. Jocz, “Six Ways Marketing Can Change The World,” IESE Insight,
2009 (Third Quarter), pp.58-65.
140.
Quelch,
J. and K. Jocz, “Can Brand Obama Rescue Brand America?”, Brown Journal of
World Affairs, 16:1 (Fall/Winter 2009), pp. 163-178.
141.
Quelch,
J. and K. Jocz, “Government Adoption of Sales Promotions: An Initial Appraisal”, Journal of Public Policy and
Marketing, 29:2 (Fall 2010), pp. 189-203.
142.
Quelch,
J. and K. Jocz, “Respect Your Customers”, Leader to Leader, Summer 2011, pp.36-42.
HARVARD
BUSINESS SCHOOL PUBLISHING Marketing Know:How Blog Posts
143.
“How
to Run a Recall”, August 22, 2007
144.
“How
to Profit from Scarcity”, August 31, 2007
145.
“How
Brand China Can Succeed”, September 12, 2007
146.
“How
to Be a Customer”, September 18, 2007
147.
“How
to Brand an Ingredient”, October 8, 2007
148.
“How
to Build a Global Brand”, October 16, 2007
149.
“How
Marketing Hype Hurt Boeing and Apple”, November 2, 2007
150.
“How
to Build a B2B Brand”, November 20, 2007
151.
“How
to Avoid the Commodity Trap”, December 13, 2007
152.
“Customers
Demand and Deserve Respect”, December 17, 2007
153.
“Advertising
Companies Will Learn to Love Google”, December 26, 2007
154.
“How
Marketing Helps Democracy”, January 31, 2008
155.
“How
to Control the Middle of the Market”, March 10, 2008
156.
“How
to Penetrate the US Market”, March 31, 2008
157.
“How
Companies Should Play the Olympics”, April 21, 2008
158.
“How
Negative Advertising Works (And When it Doesn’t)”, May 12, 2008
159.
“How
Marketers Can Manage Price Inflation”, June 4, 2008
160.
“How
Starbucks’ Growth Destroyed Brand Value”, July 2, 2008
161.
“How
Olympics Branding Is Shaping China”, August 11, 2008
162.
“How
to Create A Blockbuster”, September 1, 2008
163.
“How
CEOs Should Work With Customers”, September 22,2008
164.
“How
to Market in a Recession”, September 24, 2008
165.
“How
Recession Will Accelerate Consumer Downsizing”, October 15, 2008
166.
“How
Marketing The American Dream Caused Our Economic Crisis”, October 27, 2008
167.
“How
Better Marketing Elected Barack Obama”, November 5, 2008
168.
“How
General Motors Violated Your Trust”, December 11, 2008
169.
“How
Marketing Succeeded (But Still Fails To Impress)”, February 3, 2009
170.
“How
Starbucks’ Via Helps its Consumers Fight the Recession”, February 18, 2009
171.
“How
CMOs Should Function in a Recession”, February 23, 2009
172.
“How
Marketers Should Plan For Recovery”, March 10, 2009
173.
“How
Consumers Drive American Innovation”, March 31, 2009
174.
“How
Financial Brands Should Market In a Recession”, April 15, 2009
175.
“How
Governments Can Boost Consumption”, May 4, 2009
176.
“How
to Use Market Research in a Recession”, May 18, 2009
177.
“How
Michael Jackson Became a Brand Icon”, June 26, 2009
178.
“How
to Value the Advertising-Supported Internet”, June 29, 2009
179.
“How
Cash for Clunkers Failed American Taxpayers”, August 21, 2009
180.
“How
Harvard Licensed its Brand”, September 9, 2009
181.
“How
(Not) to Complain”, September 17, 2009
182.
“How
Corporate Responsibility Can Survive the Recession”, September 22, 2009
183.
“How
GM’s Chairman Aims to Please”, October 15, 2009
184.
“How
to Price US Citizenship”, November 5, 2009
188.
Quelch,
J., and N. Laidler, “ACCION International,” Harvard Business School Case
503-106
189.
Quelch,
J., “ACCION International TN.” Harvard Business School Teaching Note 505-037
190.
Quelch,
J., “Advertising/Sales Ratio Exercise.” Harvard Business School Exercise
582-122
191.
Quelch,
J., “Advertising/Sales Ratio Exercise TN.” Harvard Business School Teaching
Note 585-033
192.
Quelch,
J., and M. Calpin, “Air Miles.” Harvard Business School Case 593-102
193.
Quelch,
J., “Air Miles TN.” Harvard Business School Teaching Note 398-099
194.
Quelch,
J., and R. Root, “Aladdin Knowledge Systems.” Harvard Business School Case
598-018
195.
Quelch,
J., and R. Root, “Aladdin Knowledge Systems TN.” Harvard Business School Teaching
Note 591-1
196.
Shapiro,
B., and J. Quelch, “Amalgated Aluminum Alloy Division TN.” Harvard Business
School Teaching Note 591-121
197.
Quelch,
J., and J. Labatt, “The American Express Card.” Harvard Business School Case
509-027
198.
Quelch,
J., “The American Express Card TN.”
Harvard Business School Teaching Note 509-036
199.
Quelch,
J., and N. Laidler, “Amnesty International.” Harvard Business School Case
504-024
200.
Quelch,
J., “Amnesty International TN.” Harvard Business School Teaching Note 505-032
201.
Quelch,
J., D. Arnold, Y. Fujikawa,. and P. Reinmoller “Amway Japan Ltd.” Harvard
Business School Case 598-029
202.
Quelch,
J., “Anheuser-Busch.” Harvard Business School Case590-021
203.
Quelch,
J., “Anheuser-Busch TN.” Harvard Business School Teaching Note 591-060
204.
Greyser,
S., and J. Quelch, “Archdiocese of New York.” Harvard Business School Case
579-123
205.
Greyser,
S., and J. Quelch, “Archdiocese of New York TN.” Harvard Business School
Teaching Note 583-023
206.
Quelch,
J., “Astra Sports, Inc. (A).” Harvard Business School Case 595-007
207.
Quelch,
J., “Astra Sports, Inc. (A) TN.” Harvard Business School Teaching Note 596-055
208.
Quelch,
J., “Astra Sports, Inc. (B).”Harvard Business School Case 595-008
209.
Quelch,
J., and C. Steinman, “Astra Sports, Inc. (B) TN.” Harvard Business School
Teaching Note 596-070
210.
Quelch,
J., “AT&T Long Lines: Marketing Telemarketing (A) TN.” Harvard Business
School Teaching Note 581-157
211.
Quelch,
J., “AT&T USADirect In-Language Service: India.” Harvard Business School
Case 596-013
212.
Quelch,
J., and K. Rangan, “AT&T USADirect In-Language Service: India TN.” Harvard
Business School Teaching Note 500-107
213.
Quelch,
J., “Audi of America, Inc.” Harvard Business School Case 590-114
214.
Quelch,
J., “Audi of America, Inc., TN.” Harvard Business School Teaching Note 591-062
215.
Quelch,
J., and N. Laidler, “Bajaj Auto Ltd.” Harvard Business School Case 593-097
216.
Quelch,
J., “Bajaj Auto Ltd. TN.” Harvard Business School Teaching Note 598-140
217.
Quelch,
J. and N. Laidler, , “Bausch & Lomb: Regional Organization.” Harvard
Business School Case 594-056
218.
Quelch,
J., “Bausch & Lomb: Regional Organization TN.” Harvard Business School
Teaching Note 598-103
219.
Quelch,
J., and R. Root, “Bayer AG (A).” Harvard Business School Case 598-031
220.
Quelch,
J., and R. Root, “Bayer AG (B).” Harvard Business School Case 598-032
221.
Quelch,
J., “Bayer AG (A) and (B) TN.” Harvard Business School Teaching Note 598-075
222.
Quelch,
J., and C. Knoop, “BBC Worldwide: Global Strategy”, Harvard Business School Case 507-034.
223.
Quelch,
J., and C. Knoop, “BBC Worldwide:
Global Strategy TN.” Harvard
Business School Teaching Note 508-067
224.
Quelch,
J., “Beatrice Companies, Inc.” Harvard Business School Case 586-069
225.
Quelch,
J., “Beatrice Companies, Inc. TN.” Harvard Business School Teaching Note
587-075
226.
Quelch,
J., and M. Spencer, “Beecham Products U.S.A. (A).” Harvard Business School Case
587-012
227.
Quelch,
J., and M. Spencer, “Beecham Products U.S.A. (B).” Harvard Business School Case
587-013
228.
Quelch,
J., “Beecham Products U.S.A. (A) and (B) TN.” Harvard Business School Teaching
Note 587-154
229.
Quelch,
J., and J. Nueno, “Biokit S.A.” Harvard Business School Case 589-113
230.
Quelch,
J., “Biokit S.A. TN.” Harvard Business School Teaching Note 594-084
231.
Quelch,
J., “Black & Decker Corp.: Household Products Group (A).” Harvard Business
School Case 587-056
232.
Quelch,
J., “Black & Decker Corp.: Household Products Group (A1).” Harvard Business
School Case 587-057
233.
Quelch,
J., “Black & Decker Corp.: Household Products Group (A) and (A1) TN.”
Harvard Business School Teaching Note 587-155
234.
Quelch,
J, M. Drumwright and C. Bates, “Black & Decker Corp.: Household Products
Group, Brand Transition.” Harvard Business School Case 588-015
235.
Quelch,
J., “Black & Decker Corp.: Household Products Group, Brand Transition TN”,
Harvard Business School Teaching Note 591-068
236.
Quelch,
J., and N. Smith, “Black & Decker Corporation: Spacemaker Plus Coffeemaker
(A) and (B) TN”, Harvard Business School Teaching Note 593-036
237.
Quelch,
J., and C. Knoop, “Braas GmbH (A).” Harvard Business School Case 595-041
238.
Quelch,
J., and C. Knoop, “Braas GmbH (B).” Harvard Business School Supplement 595-042
239.
Quelch,
J., and C. Knoop, “Braas GmbH ( C ).” Harvard Business School Supplement
595-043
240.
Quelch,
J., and C. Steinman, “Braas GmbH (A) (B) and ( C ) TN.” Harvard Business School
Teaching Note 598-076
241.
Quelch,
J., and N. Laidler, “BRAC”, Harvard Business School Case 504-012
242.
Quelch,
J., “BRAC TN.” Harvard Business School Teaching Note 505-041
243.
Quelch,
J., and N. Laidler, “BRAC and Aarong Commercial Brands”, Harvard Business
School Case 504-013
244.
Quelch,
J., “BRAC and Aarong Commercial Brands TN.” Harvard Business School Teaching
Note 505-042
245.
Quelch,
J., ”British Airways.” Harvard Business School Case 585-014
246.
Quelch,
J., “British Airways TN.” Harvard Business School Teaching Note 587-016
247.
Quelch,
J., “Cable News Network.” Harvard Business School Case 583-067
248.
Quelch,
J., “Cable News Network TN.” Harvard Business School Teaching Note 583-066
249.
Quelch,
J., “Campbell Soup Co. and the Federal Trade Commission.” Harvard Business
School Case 591-017
250.
Quelch,
J., “Campbell Soup Co. and the Federal Trade Commission TN.” Harvard Business
School Teaching Note 591-120
251.
Quelch,
J., and J. Yao, “Car-Rental Collision Damage Waivers.” Harvard Business School
Case 591-020
252.
Quelch,
J., “Car-Rental Collision Damage Waivers TN.” Harvard Business School Teaching
Note 591-117
253.
Quelch,
J., and N. Laidler, “CARE USA”, Harvard Business School Case 504-007
254.
Quelch,
J., “Care USA TN.” Harvard Business School Teaching Note 505-012
255.
Quelch,
J., S.R. Velamuri and S. Liu, “CEIBS:
A Global Business School Made In China,” Harvard Business School Case
510-088
256.
Quelch,
J., and L. Winnig, “Charles Schwab & Co., Inc.: The ‘Talk to Chuck’ Advertising
Campaign”, Harvard Business School Case 507-005
257.
Quelch,
J., “Charles Schwab & Co., Inc.:
The ‘Talk to Chuck’ Advertising Campaign TN”, Harvard Business School
Teaching Note 508-064
258.
Quelch,
J., “Chemical Bank: The Pronto System. “ Harvard Business School Case 584-089
259.
Quelch,
J., “Chemical Bank: The Pronto System TN.” Harvard Business School Teaching
Note 585-098
260.
Quelch,
J., and P. Merliss, “Chesebrough-Pond’s, Inc.: Vaseline Petroleum Jelly.”
Harvard Business School Case 581-047
261.
Quelch,
J., “Chesebrough-Pond’s, Inc.: Vaseline Petroleum Jelly TN.” Harvard Business
School Teaching Note 583-016
262.
Quelch,
J., “Chevron Corp.: Corporate Image Advertising.” Harvard Business School Case
591-005
263.
Quelch,
J., “Chevron Corp.: Corporate Image Advertising TN.” Harvard Business School
Teaching Note 591-141
264.
Quelch,
J., “Chipman-Union, Inc.: Odor-Eaters Socks.” Harvard Business School Case
581-073
265.
Quelch,
J., “Chipman-Union, Inc.: Odor-Eaters Socks TN.” Harvard Business School
Teaching Note 583-013
266.
Quelch,
J., and N. Smith, “CIBA-GEIGY Pharmaceuticals: Pharma International.” Harvard
Business School Case 589-108
267.
Quelch,
J., “CIBA-GEIGY Pharmaceuticals: Pharma International TN.” Harvard Business
School Teaching Note 595-090
268.
Quelch,
J., and J. Hibbard, “CIGNA Worldwide.” Harvard Business School Case 589-098
269.
Quelch,
J., “CIGNA Worldwide TN.” Harvard Business School Teaching Note 591-080
270.
Quelch,
J., “CIGNA Worldwide TN.” Harvard Business School Teaching Note 591-022
271.
Quelch,
J., “Clairol Appliance Division: The Skin Machine (A).” Harvard Business School
Case 584-087
272.
Quelch,
J., “Clairol Appliance Division: The Skin Machine (B).” Harvard Business School
Supplement 584-088
273.
Quelch,
J., “Clairol Appliance Division: The Skin Machine (A) and (B) TN.” Harvard
Business School Teaching Note 586-090
274.
Quelch,
J., “Clairol Skin Machine (C) TN.” Harvard Business School Teaching Note 586-091
275.
Quelch,
J. and P. Girardi, “Classic Knitwear and Guardian: A Perfect Fit?” Harvard Business School Brief Case 4217
276.
Quelch,
J. and P. Girardi, “Classic Knitwear and Guardian: A Perfect Fit? TN.” Harvard Business
School Teaching Note 4218
277.
Quelch,
J., M. Spencer and B. Cosacchi, “Coffee Brands: Direct Product Profit/Cost
Exercise.” Harvard Business School Case 587-015
278.
Quelch,
J., “Coffee Brands: Direct Product Profit/Cost Exercise TN.” Harvard Business
School Teaching Note 587-125
279.
Quelch,
J., and J. Labatt-Randle, “Colgate Max Fresh: Global Brand Roll-Out.” Harvard Business School Case 508-009.
280.
Quelch,
J., and J. Labatt-Randle, “Colgate Max Fresh: Global Brand Roll-Out TN.” Harvard Business School Teaching Note
508-020
281.
Quelch,
J., and N. Laidler, “Colgate-Palmolive Co.: The Precision Toothbrush.” Harvard
Business School Case 593-064
282.
Quelch,
J., and N. Laidler, “Colgate-Palmolive Co.: The Precision Toothbrush TN.”
Harvard Business School Teaching Note 595-025
283.
Quelch,
J., “Colgate-Palmolive Co.: The Precision Toothbrush, Spanish Version.” Harvard
Business School Case 503-S10
284.
Quelch,
J., “Communications Policy TN.” Harvard Business School Teaching Note 585-021
285.
Quelch,
J., and C. Lovelock, “Comprehensive Accounting Corp. – 1982 TN.” Harvard
Business School Teaching Note 590-110
286.
Quelch,
J., “Computron, Inc. – 1996.” Harvard Business School Case 597-063
287.
Quelch,
J. and H. Beckham, “Culinarian Cookware:
Pondering Price Promotion.” Harvard Business School Brief Case 4057.
288.
Quelch,
J. and H. Beckham, “Culinarian cookware:
Pondering Price Promotion TN.”
Harvard Business School Teaching Note 4058.
289.
Quelch,
J., and C. Park, “Daewoo’s Globalization: Uz-Daewoo Auto Project.” Harvard
Business School Case 598-065
290.
Quelch,
J., “Daewoo’s Globalization: Uz-Daewoo Auto Project TN.” Harvard Business
School Teaching Note 598-108
291.
Quelch,
J., and J. Martinez, “David Del Curto S.A.” Harvard Business School Case
590-016
292.
Quelch,
J., “David Del Curto S.A. TN” Harvard Business School Teaching Note 594-083
293.
Buzzell,
R. and J. Quelch, “Designing Multinational Marketing Programs.” Harvard
Business School Note 587-174
294.
Quelch,
J., and G. Conley, “DHL Worldwide Express.” Harvard Business School Case
593-011
295.
Quelch,
J., “DHL Worldwide Express TN.” Harvard Business School Teaching Note 594-094
296.
Quelch,
J., J-M. Igea and B. Feinberg, “Disney Consumer Products in Lebanon.” Harvard
Business School Case 596-060
297.
Quelch,
J., “Disney Consumer Products in Lebanon TN.” Harvard Business School Teaching
Note 598-125
298.
Quelch,
J., and Y. Fujikawa, “EMDICO (A).” Harvard Business School Case 597-029
299.
Quelch,
J., and Y. Fujikawa, “EMDICO (B).” Harvard Business School Case 597-030
300.
Quelch,
J., and Y. Fujikawa, “EMDICO (A) and (B) TN.” Harvard Business School Teaching
Note 598-098
301.
Quelch,
J., and D. Arnold, “European Communication Management Ltd.” Harvard Business
School Case 594-030
302.
Quelch,
J., “Fieldcrest: St. Mary’s Blankets TN.” Harvard Business School Teaching Note
585-050
303.
Quelch,
J., and L. Donovan, “Flare Fragrances Company, Inc.: Analyzing Growth Opportunities.” Harvard Business School Brief Case 4550.
304.
Quelch,
J., and L. Donovan, “Flare Fragrances Company, Inc.: Analyzing Growth Opportunities TN.” Harvard Business School Teaching Note
4551.
305.
Quelch,
J., “Food Ranch, Inc.” Harvard Business School Case 583-018.
306.
Quelch,
J., “Food Ranch, Inc. TN.” Harvard Business School Teaching Note 583-056
307.
Quelch,
J., and N. Laidler, “Gallo Rice.” Harvard Business School Case 593-018
308.
Quelch,
J., “Gallo Rice TN.” Harvard Business School Teaching Note 594-096
309.
Quelch,
J., “General Electric Co.: Consumer Incandescent Lighting.” Harvard Business
School Case 587-014
310.
Quelch,
J., and N. Collins, “General Electric Co.: Major Appliance Business Group (A).”
Harvard Business School Case 585-053
311.
Quelch,
J., and N. Collins, “General Electric Co.: Major Appliance Business Group (B).”
Harvard Business School Case 585-054
312.
Quelch,
J., and N. Collins, “General Electric Co.: Major Appliance Business Group (C).”
Harvard Business School Case 585-055
313.
Quelch,
J., “General Electric Co.: Major Appliance Business Group (C) TN.” Harvard
Business School Teaching Note 586-162
314.
Quelch,
J., and N. Collins, “General Electric Co.: Major Appliance Business Group (D).”
Harvard Business School Case 585-076
315.
Quelch,
J., “General Electric Co.: Major Appliance Business Group (D) TN.” Harvard
Business School Teaching Note 589-026
316.
Quelch,
J., and T. Hiller, “General Foods Corp.: Local Marketing.” Harvard Business
School Case 589-029
317.
Quelch,
J., “General Foods Corp.: Local Marketing TN.” Harvard Business School Teaching
Note 595-015
318.
Quelch,
J., and P. Farris, “General Foods Corp.: The Product Management System.”
Harvard Business School Case 586-057
319.
Quelch,
J., “General Foods Corp.: The Product Management System TN.” Harvard Business
School Teaching Note 587-053
320.
Quelch,
J., and J. Teopaco, “General Mills, Inc.: Yoplait Custard-Style Yogurt (A).”
Harvard Business School Case 586-087
321.
Quelch,
J., and J. Teopaco, “General Mills, Inc.: Yoplait Custard-Style Yogurt (B).”
Harvard Business School Supplement 586-088
322.
Quelch,
J., “General Motors Acceptance Corp. (A).” Harvard Business School Case 586-063
323.
Quelch,
J., “General Motors Acceptance Corp. (B).” Harvard Business School Supplement
586-064
324.
Quelch,
J., “General Motors Acceptance Corp. (A) and (B) TN.” Harvard Business School Teaching
Note 587-038
325.
Quelch,
J., “General Motors Continental N.V.: Netherlands Branch (A).” Harvard Business
School Case 586-116
326.
Quelch,
J., “General Motors Continental N.V.: Netherlands Branch (B).” Harvard Business
School Case 586-117
327.
Quelch,
J., “General Motors Continental N.V.: Netherlands Branch (A) and (B) TN.”
Harvard Business School Teaching Note 587-074
328.
Quelch,
J., and D. Long, “Gillette Indonesia.” Harvard Business School Case 597-009
329.
Quelch,
J., and D. Long, “Gillette Indonesia TN.” Harvard Business School Teaching Note
598-086
330.
Quelch,
J., “Global Client Management (A1) (A2) TN.” Harvard Business School Teaching
Note 598-083
331.
Quelch,
J., “Global Client Management (B1).” Harvard Business School Supplement 597-015
332.
Quelch,
J., “Global Client Management (B2).” Harvard Business School Supplement 597-016
333.
Quelch,
J., “Global Client Management (B3).” Harvard Business School Supplement 597-017
334.
Quelch,
J., “Global Client Management (B1) (B2) (B3) TN.” Harvard Business School
Teaching Note 598-084
335.
Quelch,
J., “Glossary of Technical Terms for Personal Computers.” Harvard Business
School Supplement 585-077
336.
Quelch,
J., and B. Isaacson, “Goodyear: The Aquatred Launch.” Harvard Business School
Case 594-106
337.
Quelch,
J., “Goodyear: The Aquatred Launch TN.” Harvard Business School Teaching Note
595-016
338.
Quelch,
J., “Google In China (A)”, Harvard Business School Case 510-071
339.
Quelch,
J., “Google In China (B), Harvard Business School Case 510-110
340.
Quelch,
J., “Google In China (C), Harvard Business School Case 511-024
341.
Quelch,
J., “Google In China (A) (B) (C) TN”, Harvard Business School Teaching Note
510-073
342.
Quelch,
J., and J. Ginns, “Grupo Televisa S.A. de C.V.” Harvard Business School Case
593-090
343.
Quelch,
J., “Grupo Televisa S.A. de C.V. TN.” Harvard Business School Teaching Note
595-072
344.
Quelch,
J., and J. Teopaco, “H.J.Heinz Co.: Plastic Bottle Ketchup (A).” Harvard
Business School Case 586-035
345.
Quelch,
J., “H.J.Heinz Co.: Plastic Bottle Ketchup (A) TN.” Harvard Business School
Teaching Note 587-132
346.
Quelch,
J., and J. Teopaco, “H.J.Heinz Co.: Plastic Bottle Ketchup (B).” Harvard
Business School Case 586-036
347.
Quelch,
J., “H.J.Heinz Co.: Plastic Bottle Ketchup (B) TN.” Harvard Business School
Teaching Note 595-023
348.
Quelch,
J., and J. Teopaco, “H.J.Heinz Co.: Plastic Bottle Ketchup (C).” Harvard
Business School Case 586-067
349.
Quelch,
J., “H.J.Heinz Co.: Plastic Bottle Ketchup (C) TN.” Harvard Business School
Teaching Note 595-024
350.
Quelch,
J., and N. Laidler, “Habitat for Humanity International: Brand Valuation.”
Harvard Business School Case 503-101
351.
Quelch,
J., and N. Laidler, “Habitat for Humanity International: Brand Valuation TN.”
Harvard Business School Teaching Note 505-027
352.
Quelch,
J., and N. Laidler, “Harlequin Romances-Poland (A).” Harvard Business School
Case 594-017
353.
Quelch, J.,
“Harlequin Romances-Poland (A) TN.” Harvard Business School Teaching Note
595-068
354.
Quelch,
J., and P. Merliss, “Hartmann Luggage Co.: Price Promotion Policy.” Harvard
Business School Case 581-068
355.
Quelch,
J., “Hartmann Luggage Co.: Price Promotion Policy TN.” Harvard Business School
Teaching Note 582-074
356.
Quelch,
J., “Heineken N.V.: Global Branding and Advertising.” Harvard Business School
Case 596-015
357.
Quelch,
J., “Heineken N.V.: Global Branding and Advertising TN.” Harvard Business
School Teaching Note 598-080
358.
Quelch,
J., and C. Cohen, “Hewlett-Packard Co.: European Remarketing Operation.”
Harvard Business School Case 593-110
359.
Quelch,
J., and R. Root, “Hikma Pharmaceuticals (A).” Harvard Business School Case
598-019
360.
Quelch,
J., “Hikma Pharmaceuticals (B).”
Harvard Business School Case 511-075
361.
Quelch,
J., “Hikma Pharmaceuticals (A) and (B) TN.” Harvard Business School Teaching
Note 598-102
362.
Quelch,
J., “IBM On Demand Community.” Harvard Business School Case 504-103
363.
Quelch,
J., “IBM On Demand Community TN.” Harvard Business School Teaching Note 505-028
364.
Quelch,
J., and N. Laidler, “International Federation of Red Cross and Red Crescent
Societies”, Harvard Business School Case 503-059
365.
Quelch,
J., “International Federation of Red Cross and Red Crescent Societies TN.”
Harvard Business School Teaching Note 505-045
366.
Quelch,
J., “International Marketing Management Course Bibliography.” Harvard Business
School Note 594-068
367.
Quelch,
J., “International Marketing Managers (A): Susana Elespuru.” Harvard Business
School Case 596-010.
368.
Quelch,
J., “International Marketing Managers (A): Susana Elespuru TN.” Harvard
Business School Teaching Note 598-094
369.
Quelch,
J., B. Feinberg and J. Tachau, “Jurassic Park.” Harvard Business School Case
596-014
370.
Quelch,
J., “Jurassic Park TN.” Harvard Business School Teaching Note 596-081
371.
Quelch,
J., and A. Stern, “Kao Corp.” Harvard Business School Case 591-012
372.
Quelch,
J., “Kao Corp. TN.” Harvard Business School Teaching Note 591-138
373.
Quelch,
J., and R. Root, “Koc Holding: Arcelik White Goods” Harvard Business School
Case 598-033
374.
Quelch,
J., “Koc Holding: Arcelik White Goods TN.” Harvard Business School Teaching
Note 598-079
375.
Quelch,
J., “Kodak and Polaroid: Consumer Compensation.” Harvard Business School Case
591-015
376.
Quelch,
J., “Kodak and Polaroid: Consumer Compensation TN.” Harvard Business School
Teaching Note 591-118
377.
Quelch,
J., “Kraft Foodservice.” Harvard Business School Case 589-041
378.
Quelch,
J., “Kraft Foodservice TN.” Harvard Business School Teaching Note 593-025
379.
Holt,
D., and J. Quelch, “Launching The New MINI TN.” Harvard Business School
Teaching Note 505-040
380.
Quelch,
J., and C-I. Knoop, “Lenovo:
Building A Global Brand.” Harvard Business School Case 507-014
381.
Quelch,
J., “Lexus and the USTR.” Harvard Business School Case 595-127
382.
Quelch,
J., and C. Steinman, “Lexus and the USTR TN.” Harvard Business School Teaching
Note 596-069
383.
Quelch,
J., “Loctite Corp.: Industrial Products Group.” Harvard Business School Case
581-066
384.
Quelch,
J., “Loctite Corp.: Industrial Products Group TN.” Harvard Business School
Teaching Note 582-075
385.
Quelch,
J., and D. Arnold, “Loctite Corp.: International Distribution.” Harvard
Business School Case 594-021
386.
Quelch,
J., and G. Conley, “Maison Bouygues.” Harvard Business School Case 592-059
387.
Quelch, J., “Maison
Bouygues TN.” Harvard
Business School Teaching Note 594-073
388.
Quelch,
J. and H. Beckham, “Manchester Products:
A Brand Transition Challenge.” Harvard Business School Brief Case 4043
389.
Quelch,
J. and H. Beckham, “Manchester Products:
A Brand Transition Challenge TN.”
Harvard Business School Teaching Note 4044
390.
Quelch,
J., and C-I. Knoop, “Marketing At The Vanguard Group.” Harvard Business School
Case 504-001
391.
Quelch,
J., “Marketing At The Vanguard Group TN.” Harvard Business School Teaching Note
505-023
392.
Quelch,
J., “ Marketing Implementation.” Harvard Business School Note 585-024
393.
Quelch,
J., “ Marketing Implementation TN.” Harvard Business School Teaching Note
585-025
394.
Quelch,
J., and S. Smith, “ Marketing Massachusetts.” Harvard Business School Case
593-017
395.
Quelch,
J., “ Marketing Programming, Budgeting, and Allocating.” Harvard Business
School Note 585-026
396.
Quelch,
J., “ Marketing Programming, Budgeting, and Allocating TN.” Harvard Business
School Teaching Note 585-027
397.
Quelch,
J., and C. Knoop, “Marketing the “$100 Laptop” (A)”, Harvard Business School
Case 508-024.
398.
Quelch,
J., and C. Knoop, “Marketing the “$100 Laptop” (B)”. Harvard Business School
Case 508-032.
399.
Quelch,
J., and D. Chen, “Marketing the “$100 Laptop” (C)”. Harvard Business School Case 508-065.
400.
Quelch,
J., “Marketing the “$100 Laptop” (A), (B), & (C) TN”. Harvard Business
School Teaching Note 508-055.
401.
Quelch,
J., and A. Court, “Mary Kay Cosmetics, Inc.: Marketing Communications.” Harvard
Business School Case 583-068
402.
Quelch,
J., “Mary Kay Cosmetics, Inc.: Marketing Communications TN.” Harvard Business
School Teaching Note 583-065
403.
Quelch,
J., and N. Laidler, “Mary Kay Cosmetics: Asian Market Entry (A).” Harvard
Business School Case 594-023
404.
Quelch,
J., “Mary Kay Cosmetics: Asian Market Entry (A) TN.” Harvard Business School
Teaching Note 595-073
405.
Quelch,
J., “Mary Kay, Inc.: Asian Market
Entry (B)”, Harvard Business School Case, 509-067
406.
Quelch,
J., N. Smith, and R. Lee, “Massachusetts Lottery.” Harvard Business School Case
590-009
407.
Quelch,
J., “Massachusetts Lottery TN.” Harvard Business School Teaching Note 591-075
408.
Quelch,
J., and C. Knoop, “MasterCard and World Championship Soccer.” Harvard Business
School Case 595-040
409.
Quelch,
J., and C. Steinman, “MasterCard and World Championship Soccer TN.” Harvard
Business School Teaching Note 598-100
410.
Quelch,
J., and K. Herman, “McDonald’s.” Harvard Business School Case 508-025.
411.
Quelch,
J., “McDonald’s TN”. Harvard Business School Teaching Note 508-040.
412.
Quelch,
J. and Gail J. McGovern, “Measuring Marketing Performance.” Harvard Business School HBSP Online Case
Products 507-701.
413.
Quelch,
J. and N. Laidler, “Medecins Sans Frontieres,” Harvard Business School Case
504-041
414.
Quelch,
J., “Media Allocation Exercise.” Harvard Business School Exercise 582-121
415.
Quelch,
J., “Media Allocation Exercise TN.” Harvard Business School Teaching Note
583-063
416.
Quelch,
J., “MEM Co., Inc.” Harvard Business School Case 581-154
417.
Quelch,
J., “MEM Co., Inc. TN.” Harvard Business School Teaching Note 583-014
418.
Quelch,
J., and H. Beckham, “Metabical:
Pricing, Packaging, and Demand Forecasting Recommendations for a New
Weight Loss Drug.” Harvard Business
School Brief Case 4183.
419.
Quelch,
J., and H. Beckham, “Metabical:
Pricing, Packaging, and Demand Forecasting Recommendations for a New
Weight Loss Drug TN.” Harvard Business School Teaching Note 4128.
420.
Quelch,
J., and H. Beckham, “Metabical:
Positioning and Communications Strategy for a New Weight Loss
Drug.” Harvard Business School
Brief Case 4240.
421.
Quelch,
J., and H. Beckham, “Metabical:
Positioning and Communications Strategy for a New Weight Loss Drug
TN.” Harvard Business School
Teaching Note 4241.
422.
Greyser,
S., and J. Quelch, “Michigan Consolidated Gas Co.” Harvard Business School Case
576-235
423.
Quelch,
J., and A. Mohamed, “Milkpak Limited – International Joint Venture.” Harvard
Business School Case 593-113
424.
Quelch,
J., “Milkpak Limited – International Joint Venture TN.” Harvard Business School
Teaching Note 595-066
425.
Quelch,
J., “Mobil Chemical Co.” Harvard Business School Case 583-024
426.
Quelch,
J., “Mobil Chemical Co. TN.” Harvard Business School Teaching Note 583-064
427.
Quelch,
J., “Morris Alper & Sons, Inc.: CouponArama.” Harvard Business School Case
583-025
428.
Quelch,
J., “Morris Alper & Sons, Inc. TN.” Harvard Business School Teaching Note
585-028
429.
Buzzell,
R., and J. Quelch, “Multinational Marketing and Competitive Strategy.” Harvard
Business School Note 587-175
430.
Quelch,
J., “Murrayhill, Inc.” Harvard Business School Case 586-047
431.
Quelch,
J., “Murrayhill, Inc. TN” Harvard Business School Teaching Note 587-127
432.
Quelch,
J., and M. Costabile, “Nestle Italy.” Harvard Business School Case 593-009
433.
Quelch,
J., “Nestle Italy TN.” Harvard Business School Teaching Note 594-085
434.
Quelch,
J., and E. Hoff, “Nestle S.A.: International Marketing (A).” Harvard Business
School Case 585-013
435.
Quelch,
J., “Nestle S.A.: International Marketing (A) TN.” Harvard Business School
Teaching Note 587-017
436.
Quelch,
J., “Nestle S.A.: International Marketing (B).” Harvard Business School Case
594-011
437.
Quelch,
J., “Nestle S.A.: International Marketing (B) TN.” Harvard Business School
Teaching Note 598-101
438.
Quelch,
J., “NIKE, Inc. in the 1990s ( C ).” Harvard Business School Case 598-119
439.
Quelch,
J., and K. Ikeo, “Nissan Motor Co. Ltd.: Marketing Strategy for the European
Market.” Harvard Business School Case 590-018
440.
Quelch,
J., “Nissan Motor Co. Ltd.: Marketing Strategy for the European Market TN.”
Harvard Business School Teaching Note 591-082
441.
Quelch,
J., I. Lipasti and M. Kaila, “Nokia-Mobira Oy: Mobile Communications in
Europe.” Harvard Business School Case 589-112
442.
Quelch,
J., “Nokia-Mobira Oy: Mobile Communications in Europe TN.” Harvard Business
School Teaching Note 591-081
443.
Quelch,
J., “Note on Consumer Goods Marketing—1988.” Harvard Business School Note
589-024
444.
Quelch,
J., “Note on Inventory Risk and Soft Goods Merchandising.” Harvard Business
School Note 589-022
445.
Quelch,
J., “Note on Local Marketing.” Harvard Business School Note 589-023
446.
Quelch,
J., “Note on Organizing and Controlling Multinational Operations.” Harvard
Business School Note 587-176
447.
Quelch,
J., and N. Smith, “Note on Pharmaceutical Marketing Practices in the Third
World (Edited).” Harvard Business School Note 590-032
448.
Quelch,
J., “Note on Sales Promotion Design.” Harvard Business School Note 589-021
449.
Quelch,
J., “Note on the Dishwasher Industry.” Harvard Business School Note 585-052
450.
Quelch,
J., “Note on the Dishwasher Industry and General Electric Co.: Major Appliance
Business Group (A) TN.” Harvard Business School Teaching Note 586-161
451.
Quelch,
J., “Note on the Personal Computer Industry (January 1983).” Harvard Business
School Note 584-092
452.
Quelch,
J., “OfficePro (A).” Harvard Business School Case 594-053
453.
Quelch,
J., “OfficePro (B).” Harvard Business School Supplement 594-054
454.
Quelch,
J., “OfficePro (C).” Harvard Business School Supplement 594-055
455.
Quelch,
J., “OfficePro (A) (B) ( C ) TN.” Harvard Business School Teaching 598-085
456.
Quelch,
J., and E. Palter, “Ontario Hydro (A).” Harvard Business School Case 593-019
457.
Quelch,
J., and E. Palter, “Ontario Hydro (B).” Harvard Business School Supplement
593-020
458.
Quelch,
J., and E. Palter, “Ontario Hydro (C).” Harvard Business School Supplement
593-069
459.
Quelch,
J., “Ontario Hydro (A), (B), and (C) TN.” Harvard Business School Teaching Note
594-016
460.
Quelch,
J., and J. Harper, “Orbital Sciences Corporation: ORBCOMM.” Harvard Business
School Case 594-071
461.
Quelch,
J., “Orbital Sciences Corporation: ORBCOMM TN.” Harvard Business School
Teaching Note 596-086
462.
Quelch,
J., R. Drane, and D. Kotchen, “Oscar Mayer: Strategic Marketing Planning.”
Harvard Business School Case 597-051
463.
Quelch,
J., and R. Drane, “Oscar Mayer: Strategic Marketing Planning TN.” Harvard
Business School Teaching Note 597-052
464.
Quelch,
J., “Oxfam America TN.” Harvard Business School Teaching Note 505-049
465.
Quelch,
J., “Parker Brothers (A) and (B) TN. “Harvard Business School Teaching Note
585-034
466.
Quelch,
J., “Peace Winds,” Harvard Business School Case 505-055
467.
Quelch,
J., “Peace Winds Japan.” Harvard Business School Case 503-055
468.
Quelch,
J., “Peace Winds Japan TN.” Harvard Business School Teaching Note 505-018
469.
Quelch,
J., and N. Laidler, “Pechazur.” Harvard Business School Case 593-077
470.
Quelch,
J., “Pechazur TN.” Harvard Business School Teaching Note 598-107
471.
Quelch,
J., and N. Laidler, “Pechazur S. A.” Harvard Business School Case 593-101
472.
Quelch,
J., “Pepsi Blue.” Harvard Business School Case 598-097
473.
Quelch,
J., “Pepsi Blue TN.” Harvard Business School Teaching Note 504-042
474.
Quelch,
J., N. Smith and A. Stern. “PepsiCo and Madonna.” Harvard Business School Case
590-038
475.
Quelch,
J., “PepsiCo and Madonna TN.” Harvard Business School Teaching Note 591-061
476.
Quelch,
J., and J. Harper, “Planet Reebok (A).” Harvard Business School Case 594-074
477.
Quelch,
J., “Planet Reebok (A) TN.” Harvard Business School Teaching Note 598-128
478.
Quelch,
J., and J. Harper, “Planet Reebok (B).” Harvard Business School Supplement
594-095
479.
Quelch,
J., “Polo Fashions: Ralph Lauren Womenswear, Inc.” Harvard Business School Case
586-058
480.
Quelch,
J., “Polo Fashions: Ralph Lauren Womenswear, Inc. TN.” Harvard Business School
Teaching Note 586-141
481.
Quelch,
J.,and A. Court, “Procter & Gamble Co. (A).” Harvard Business School Case
584-047
482.
Quelch,
J., “Procter & Gamble Co. (A) TN.” Harvard Business School Teaching Note
586-065
483.
Quelch,
J., and A. Court, “Procter & Gamble Co. (B).” Harvard Business School Case
584-048
484.
Quelch,
J., “Procter & Gamble Co. (B) TN.” Harvard Business School Teaching Note
586-038
485.
Quelch,
J., M. Drumwright, and J. Yao, “The Procter & Gamble Co.: Lenor Refill
Package.” Harvard Business School Case 592-016
486.
Quelch,
J., “The Procter & Gamble Co.: Lenor Refill Package TN.” Harvard Business
School Teaching Note 593-010
487.
Quelch,
J., “Product Policy.” Harvard Business School Note 585-022
488.
Quelch,
J., “Product Policy TN.” Harvard Business School Teaching Note 585-023
489.
Quelch,
J., “ Promotion Incentive Allocation Exercise.” Harvard Business School
Exercise 582-120
490.
Quelch,
J., “Quaker Oats Co.: Field Sales Force Strategy and Management TN.” Harvard
Business School Teaching Note 586-142
491.
Quelch,
J., and N. Collins, “Rainbow Systems, Inc. (A).” Harvard Business School Case
584-090
492.
Quelch,
J., and N. Collins, “Rainbow Systems, Inc. (B).” Harvard Business School Case
584-091
493.
Quelch,
J., J.L. Nueno and C-I. Knoop, “Real Madrid Club De Futbol.” Harvard Business
School Case 504-063
494.
Quelch,
J., “Real Madrid Club De Futbol TN.” Harvard Business School Teaching Note
505-014
495.
Quelch,
J., and T. Hiller,“Reebok International Ltd.” Harvard Business School Case
589-027
496.
Quelch,
J., “Reebok International Ltd. TN” Harvard Business School Teaching Note
591-069
497.
Quelch,
J. and H. Beckham, “Reliance Baking Soda:
Optimizing Promotional Spending.”
Harvard Business School Brief Case 4127
498.
Quelch,
J. and H. Beckham, “Reliance Baking Soda:
Optimizing Promotional Spending TN.” Harvard Business School Teaching
Note 4128
499.
Quelch,
J., A. Dyer, and N. Smith, “Retail Promotional Pricing: When Is a Sale Really a
Sale? (A) and (B) TN.” Harvard Business School Teaching Note 593-054
500.
Quelch,
J., and N. Smith, “Rossin Greenberg Seronick & Hill, Inc. (A).” Harvard
Business School Case 589-124
501.
Quelch,
J., and N. Smith, “Rossin Greenberg Seronick & Hill, Inc. (B).” Harvard
Business School Supplement 589-125
502.
Quelch,
J., and N. Smith, “Rossin Greenberg Seronick & Hill, Inc. (C).” Harvard Business
School Supplement 589-126
503.
Quelch,
J., “Rossin Greenberg Seronick & Hill, Inc. (A) (B) and (C) TN.” Harvard
Business School Teaching Note 591-074
504.
Quelch,
J., and A. Harrington, “Samsung Electronics Company: Global Marketing
Operations.” Harvard Business School Case 504-051
505.
Quelch,
J., “Samsung Electronics Company: Global Marketing Operations TN.” Harvard
Business School Teaching Note 505-022
506.
Quelch,
J., “Satanic Verses (A).” Harvard Business School Case 591-013
507.
Quelch,
J., “Satanic Verses (B).” Harvard Business School Case 591-014
508.
Quelch,
J., “Satanic Verses (A) and (B) TN.” Harvard Business School Teaching Note
591-119
509.
Quelch,
J., “Sealed Air Corp.: Marketing Impacts of Eliminating CFCs.” Harvard Business
School Case 589-107
510.
Quelch,
J., and N. Smith, “Sealed Air Corp.: Marketing Impacts of Eliminating CFCs TN.”
Harvard Business School Teaching Note 593-031
511.
Quelch,
J., “Secret Shopper Program.” Harvard Business School Case 590-095
512.
Quelch,
J., “Secret Shopper Program TN.” Harvard Business School Teaching Note 591-140
513.
Quelch,
J., “Shopfair Supermarkets (A).” Harvard Business School Case 581-158
514.
Quelch,
J., “Shopfair Supermarkets (A) TN.” Harvard Business School Teaching Note
583-020
515.
Quelch,
J., “Shopfair Supermarkets (B).” Harvard Business School Supplement 582-071
516.
Quelch, J., and C.
Sequeira, “Societe Generale du Papier.” Harvard Business School Case 595-063
517.
Quelch, J.,
“Societe Generale du Papier TN.” Harvard Business School Teaching Note
598-095
518.
Quelch,
J., and Y. Fujikawa, “Sony Corp.: Car Navigation Systems.” Harvard Business
School Case 597-032
519.
Quelch,
J., “Sony Corp.: Car Navigation Systems TN.” Harvard Business School Teaching
Note 598-082
520.
Quelch,
J., and A. Stern, “Sorrell Ridge: Slotting Allowances.” Harvard Business School
Case 591-011
521.
Quelch,
J., and P. Farris, “Sorrell Ridge: Slotting Allowances TN.” Harvard Business
School Teaching Note 591-063
522.
Greyser,
S., and J. Quelch, “St. Joseph Bank & Trust Co.” Harvard Business School
Case 576-113
523.
Moon,
Y., and J. Quelch, “Starbucks: Delivering Customer Service.” Harvard Business
School Case 504-016
524.
Moon,
Y., and J. Quelch, “Starbucks: Delivering Customer Service TN.” Harvard
Business School Teaching Note 504-089
525.
Greyser,
S., and J. Quelch, “Sunkist Growers, Inc.” Harvard Business School Case 577-051
526.
Quelch,
J., “Sunkist Growers, Inc. TN” Harvard Business School Teaching Note 583-015
527.
Quelch,
J., and T. Hiller, “Suzuki Samurai.” Harvard Business School Case 589-028
528.
Quelch,
J., and N. Smith, “Suzuki Samurai Supplement.” Harvard Business School
Supplement 591-040
529.
Quelch, J., “Suzuki
Samurai TN.” Harvard
Business School Teaching Note 591-079
530.
Quelch,
J., and T. Hiller, “Suzuki Samurai: The Roll-Over Crisis.” Harvard Business
School Case 591-016
531.
Quelch,
J., and A. Dyer, “Suzuki Samurai: The Roll-Over Crisis TN.” Harvard Business
School Teaching Note 593-053
532.
Quelch,
J., “Terry’s Group: Designing Novelty Chocolates.” Harvard Business
School-Design Management Institute Case DMI003
533.
Quelch,
J., “Terry’s Group: Designing Novelty Chocolates, Epilogue.” Harvard Business School-Design
Management Institute Supplement DMI004
534.
Quelch,
J., “Terry’s Group: Designing Novelty Chocolates TN.” Harvard Business
School-Design Management Institute Teaching Note DMI005
535.
Quelch,
J., “Tesco PLC: Fresh & Easy in
the United States.” Harvard Business School Case 511-009
536.
Quelch,
J., “Tesco PLC: Fresh & Easy in
the United States TN.” Harvard Business School Teaching Note 511-054
537.
Greyser,
S., and J. Quelch, “Total Cereal.” Harvard Business School Case 582-114
538.
Quelch,
J., “Total Cereal TN.” Harvard Business School Teaching Note 583-057
539.
Quelch,
J., “Toyota Recalls (A): Hitting
the Skids.” Harvard Business School
Case 511-016
540.
Quelch,
J., “Toyota Recalls (B): Mr. Toyoda
Goes to Washington.” Harvard Business School Case 511-041
541.
Quelch,
J., “Toyota Recalls (C): Bumpy Road
Ahead.” Harvard Business School
Case 511-042
542.
Quelch,
J., and L. Klein, “TRADE’ex: The Stock Exchange of the Computer Industry.”
Harvard Business School Case 597-019
543.
Quelch,
J., and L. Klein, “TRADE’ex: The Stock Exchange of the Computer Industry TN.”
Harvard Business School Teaching Note 599-043
544.
Quelch,
J., and N. Laidler, “UNICEF.” Harvard Business School Case 503-032
545.
Quelch,
J., “UNICEF TN.” Harvard Business School Teaching Note 505-013
546.
Quelch,
J., and M. Spencer, “United Airlines: Price Promotion Policy.” Harvard Business
School Case 586-089
547.
Quelch,
J., “United Airlines: Price Promotion Policy TN.” Harvard Business School
Teaching Note 587-131
548.
Quelch,
J., and C. Lovelock, “United States Trust Co. of New York TN.” Harvard Business
School Teaching Note 589-091
549.
Quelch,
J., “Vestron.” Harvard Business School Case 590-002
550.
Quelch,
J., and J. Yao, “Vestron TN.” Harvard Business School Teaching Note 591-021
551.
Arnold,
D., and J. Quelch, “Vietnam: Market Entry Decisions.” Harvard Business School
Case 597-020
552.
Quelch,
J., “Vietnam: Market Entry Decisions TN.” Harvard Business School Teaching Note
598-081
553.
Quelch,
J., and S. Smith, “Warner-Lambert Ireland: Niconil.” Harvard Business School
Case 593-008
554.
Quelch,
J., “Warner-Lambert Ireland: Niconil TN.” Harvard Business School Teaching Note
594-062
555.
Quelch,
J., “Weissberg Gmbh.” Harvard Business School Case 594-038
556.
Buzzell,
R., and J. Quelch, “Weissberg Gmbh TN.” Harvard Business School Teaching Note
595-071
557.
Quelch,
J., and G. Ortmeyer, “Workbench Pricing Strategy TN.” Harvard Business School
Teaching Note 593-052
558.
Quelch,
J., “Wright Line, Inc., TN.” Harvard Business School Teaching Note 583-061
559.
Quelch,
J., and N. Laidler, “WWF”, Harvard Business School Case 503-113
560.
Quelch,
J., “WWF TN,” Harvard Business School Teaching Note 505-017
561.
Quelch,
J., and T. Kosnik, “Xerox Corp.: The Customer Satisfaction Program TN.” Harvard
Business School Teaching Note 593-027
HARVARD BUSINESS SCHOOL VIDEOTAPES
562.
Quelch,
J., Advertising and Promotion Management, Fourth Edition, published by
Harvard Business School, HBS Case Video,
1994 (594511).
563.
Quelch,
J., Advertising and Promotion Management, Fourth Edition, Video Index
published by Harvard Business School, Video Supplement, 1994 (594124).
564.
Quelch,
J., American Express Chairman and CEO, Kenneth Chenault Interview, Video
published by Harvard Business School , HBS Case Video 2009 (509728).
565.
Quelch,
J., Anderson Clayton Foods:
Frederick Avery Interview, Video published by Harvard Business
School, HBS Case Video, 1985 (885507).
566.
Quelch,
J., BBC America Showreel, Fall 2007, Video published by Harvard Business
School, HBS Case Video, 2010 (510711).
567.
Quelch,
J., BBC Worldwide CEO, John Smith Interview, 2007, Video published by Harvard
Business School, HBS Case Video, 2010 (510707).
568.
Quelch,
J., BBC Worldwide CEO, John Smith, Remarks to AMP, October 2007, Video
published by Harvard Business School, HBS Case Video 2010 (510709).
569.
Quelch,
J., British Airways: Jim Harris Interview, Video published by Harvard
Business School, HBS Case Video, 1985 (886518).
570.
Quelch,
J., Callaway Golf Co., Video published by Harvard Business School, HBS
Case Video, 2002 (502803).
571.
Quelch,
J., Charles Schwab & Co., Inc.:
The “Talk to Chuck” Advertising Campaign: Charles Schwab Interview, Video
published by Harvard Business School, HBS Case Video 2009 (509701).
572.
Quelch,
J., Charles Schwab & Co., Inc.:
The “Talk to Chuck” Advertising Campaign: Becky Saeger, CMO, Interview, Video
published by Harvard Business School, HBS Case Video 2009 (509703).
573.
Quelch,
J., Chipman-Union, Inc.:
Odor-Eaters Socks: Carl Hagen Interview, Video published by Harvard
Business School, HBS Case Video, 1982 (882548).
574.
Quelch,
J., Ethics in Marketing, Video published by Harvard Business School, HBS
Case Video, 1993 (593512).
575.
Quelch,
J., Ethics in Marketing, Video Index published by Harvard Business
School, Video Supplement, 1993 (593100).
576.
Quelch,
J., General Electric Co.: Major
Appliance Business Group (B) – Project C – An Investment in Quality, Video
published by Harvard Business School, HBS Case Video, 1985 (885518).
577.
Quelch,
J., General Electric Co.: Major
Appliance Business Group, Videotape of Dishwasher Commercials, Video
published by Harvard Business School, HBS Case Video, 1985 (885517).
578.
Quelch,
J., Global Marketing Management, Video published by Harvard Business
School, HBS Case Video, 1991 (891511).
579.
Quelch,
J., Global Marketing Management, Video Index published by Harvard
Business School, Video Supplement, 1991 (591084)
580.
Quelch,
J., H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials, Video
published by Harvard Business School, HBS Case Video, 1985 (886527).
581.
Quelch,
J. Habitat for Humanity International:
Dennis Bender Interview, Video published by Harvard Business School,
HBS Case Video, 2004 (505703).
582.
Quelch,
J., Hartmann Luggage, Video published by Harvard Business School, HBS
Case Video, 1982 (882509).
583.
Quelch,
J., Interview with Stelios Haji-Ioannou, Chairman of EasyGroup, plc,
Video published by Harvard Business School, HBS Case Video, 2002 (503801).
584.
Quelch,
J., Lenovo: Building A Global
Brand: Interview with Bill Amelio,
Video published by Harvard Business School, HBS Case Video, 2007 (507709).
585.
Quelch,
J., Lenovo: Building A Global
Brand: Interview with Chairman Yang
Yuanqing, Video published by Harvard Business School, HBS Case Video 2009
(509727).
586.
Quelch,
J., Lenovo: Building A Global
Brand: Interview with Deepak Advani,
Video published by Harvard Business School, HBS Case Video, 2009 (509711).
587.
Quelch,
J., Loctite Corp.: Interview
with Jeffrey J. Fox, Video published by Harvard Business School, HBS Case
Video, 1982 (882549).
588.
Quelch,
J., Marketing At The Vanguard Group: Bill McNabb Interview, Video
published by Harvard Business School, HBS Case Video, 2004 (504809).
589.
Quelch,
J., Marketing At The Vanguard Group Television Commercials, Video
published by Harvard Business School, HBS Case Video, 2004 (504812).
590.
Quelch,
J., Marketing Management – 1993, Video published by Harvard Business
School, HBS Case Video, 1993 (593511).
591.
Quelch,
J., Marketing Management – 1993, Video Index published by Harvard
Business School, Video Supplement, 1993 (593099).
592.
Quelch,
J., Marketing Management: Volume
1, Video published by Harvard Business School, HBS Case Video, 1984
(885530).
593.
Quelch,
J., Marketing Management: Volume
2, Video published by Harvard Business School, HBS Case Video, 1984
(885531).
594.
Quelch,
J., G. McGovern, Measuring Marketing Performance, Multi-media case produced by Harvard
Business School, Video published by Harvard Business School, 2007 (507701).
595.
Quelch,
J., MEM Co., Inc., Interview with Gay Meyer, Video published by Harvard
Business School, HBS Case Video, 1982 (882550).
596.
Quelch,
J., Multinational Marketing Management, Video published by Harvard
Business School, HBS Case Video, 1987 (887547).
597.
Quelch,
J., Orbital Sciences Corp.:
Pegasus Launch, Video published by Harvard Business School, Non-HBS Case Video, 1995 (595526).
598.
Quelch,
J., Procter & Gamble Company:
H-80 Postscript, Video published by Harvard Business School, HBS
Case Video, 1985 (866501).
599.
Quelch,
J., Product Management, Video published by Harvard Business School, HBS
Case Video, 1987 (887536).
600.
Quelch,
J., Product Management, Video Index published by Harvard Business
School, Video Supplement, 1987 (587107).
601.
Quelch,
J., Quaker Oats Co.: Field Sales
Force Strategy and Management, R. Balsbaugh Interview, Video published by
Harvard Business School, HBS Case Video, 1985 (885522).
602.
Quelch,
J., Real Madrid Club de Futbol, Multimedia case published by Harvard
Business School, HBS Case Video, 2005 (505081).
603.
Quelch,
J., Reebok Commercials – 1988, Video published by Harvard Business
School, HBS Case Video, 1988 (889507).
604.
Quelch,
J., Sales Promotion Management, Video published by Harvard Business
School, HBS Case Video, 1987 (887537).
605.
Quelch,
J., Sales Promotion Management, Video Index published by Harvard
Business School, Video Supplement, 1987 (587108).
606.
Quelch,
J., Samsung Electronics Company Commercials, Video published by Harvard
Business School, HBS Case Video, 2004 (505701).
607.
Quelch,
J., Samsung Electronics Company: Eric Kim Interview, Video published by
Harvard Business School, HBS Case Video, 2004 (505705).
608.
Quelch,
J., Snapple: Nelson Peltz
Interview, Video published by Harvard Business School, HBS Case Video, 2009
(509710).
609.
Quelch,
J., Snapple: Wendy 2004
Interview, Video published by Harvard Business School, HBS Case Video,
2005,
(505711).
610.
Quelch,
J., Starbucks: Christine Day Interview, Video published by Harvard
Business School, HBS Case Video, 2004 (505704).
611.
Elberse,
A. and J. Quelch, The Passion Of The Christ: An Interview With Bob Berney, President
Of Newmarket Films. Video published by Harvard Business School, HBS Case
Video, 2006, (506701).
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Nestle
(Switzerland) Neste (Finland) Novartis (Switzerland) PharmaNor
(Iceland) Philips
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Latin American Companies Arrocera (Argentina) Chilectra (Chile) Orinoco (Venezuela) Asian Companies Dentsu (Japan) LG (Korea) Macquarie Telecom (Australia) Mahindra (India) Samsung (Korea) Siam Cement (Thailand) Sinopec (China) Tencent (China) Other Companies Jamaica Broilers Kipco (Kuwait) National Bank of Kuwait Sabic (Saudi Arabia) |
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North American Companies |
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American Airlines American Hospital Supply American Medical Intl. AT&T Anderson Clayton Foods Arthur Andersen Atlantic Wholesalers (Canada) Bank of Nova Scotia (Canada) Bankers Trust Baxter Travenol Becton Dickinson Bethlehem Steel BMC Industries Bristol Myers Brown Forman Cabot Corp. J.I. Case Cluett Peabody Colgate Palmolive Coors CPC International |
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Government Agencies Agriculture (US) Consumer and Corporate Affairs (Canada) Executive Office (Dubai) Export-Import Bank (US) Health and Welfare (Canada) Industry, Trade & Commerce (Canada) UK Trade & Investment United Nations |
Management Consulting Companies A.T. Kearney Aprimo Bain & Co. BrandFinance Cambridge Research Institute CSC Index Economist Intelligence Unit Global Praxis (Spain) Hamilton Consultants MAC Group/Gemini McKinsey & Co. Monitor PA Consultants Simon Kucher Partner (Germany) Strategic Pricing Group Temple, Barker & Sloane Yurekli (Turkey) |
Trade Associations American Newspaper Publishers Association (US) Belgian Management and Marketing Association Council of Sales Promotion Agencies (US) Direct Marketing Association (US) Finnish Institute of Management Food Marketing Institute (US) Graduate Management Admissions Council (US) Interactive Advertising Bureau Italian Bankers Association (UK) Jeddah Chamber of Commerce (Saudi Arabia) Latin American Brewers Association Malaysian Federation of Manufacturers National Wholesale Druggists Association (US) Netherlands Marketing Association Point-of-Purchase Advertising Institute (US) Singapore Institute of Management Young Professionals Organization |