Professor of Economics

China Europe International Business School

699 Hong Feng Road, Pudong

Shanghai, P.R. China

Tel:      +86 21 2890 5610 (Work)

+86 1376 110 2322 (mobile China)

+60165576945 (mobile Malaysia)






I have been teaching at higher institutes of learning since 1988. My teaching assignments have been in China, Ghana, Macau, Malaysia, Singapore, New Zealand, South Korea and the UK. Thus, I have had wide experience teaching students of different backgrounds and cultures. I have taught various subjects in the area of economics including first year Principles of Economics, second year Microeconomics, Labour Economics, Money and Banking, Asian Economies, International Trade, Business Mathematics and Research Methodology. At the post-graduate level, I have taught Managerial Economics, Financial and Monetary Economics, Macroeconomics, Asian Economic Integration, International Business Strategy and Business Research Methods.  Between 2000 and 2015, I have supervised more than 100 MBA and MSc dissertations. I have also acted as PhD external examiner for University of Wollongong, University of Newcastle and the University of Malaya.


2. Research


My area of interest is Asian economies, specifically in the area of trade and investment as well as corporate social responsibility. I have more than 70 publications in international journals and book chapters. I have co-authored four books. I have done work on Malaysia, Indonesia, Vietnam, China, Macau, ASEAN and New Zealand. I have also undertaken several research projects for the UNESCAP. Currently, I have several projects under way, most of which deal with the Asian economies, specifically on Corporate Social Responsibility, Foreign Direct Investment, and International Trade.


3. Administration


At CEIBS, I was project manager for the EU-China Business and Management Training Project. This is a 10 million euros project that expands into research, scholarships, student and faculty exchanges etc. Previously, I coordinated another EU funded project under the Asia Link Programme. The project, worth 400,000 euros, involved supervising a range of activities including faculty and student exchanges between Asia and Europe, workshops and conferences.


In 2016, I was appointed the Chair of CEIBS Curriculum and Learning Assurance Committee.


At the University of Nottingham in Malaysia, I held several administrative positions including the acting directorship of the Nottingham University Business School. The Business School in Malaysia had 16 academic staff and 4 administrative personnel. The school offered 4 undergraduate programmes, 2 postgraduate programmes and the MBA. The Business School had more than 300 students.


I directed the Centre for Europe Asia Business Research (CEABuR) since its inception. CEABuR was established to promote research within the Business School and to facilitate joint research with academics from the UK.


Previously, I was the Head of the Economics and Quantitative Methods Department at UNITEN. The Department had a total of 9 academic staff. In this position, I also served on various other committees at the department, college and university levels. I was also appointed to the University’s Senate.


At Massey University, I administered the first year principles course which had more than 2000 students. This paper had 6 lecturers, 6 graduate assistants and a full time course administrator. The paper contributed half of the department’s funding. It was carried out internally, extra-murally and in three other polytechnics.


4. Consulting


My consulting activities have been primarily in the area of training - an area in which I have a clear advantage. I have conducted various programmes in the areas of banking, economics, office administration and ASEAN affairs. My audiences have ranged from junior bank officers to senior civil servants. In the last 5 years, I have conducted executive programmes in the area of macroeconomics to managers from IBM, Evonik, Credit Agricole, GE etc. I have also been invited by several organizations to give keynote addresses and guest lectures including the Federation of Malaysian Manufacturers (FMM), Malaysian Assurance Alliance (MAA), Hewlett Packard (HP) and the South African Consulate in Shanghai.


I have been advisor to several agencies including the Panel of Experts of the Malaysian National Energy Centre, ACCA Malaysia’s Environmental and Social Reporting Awards (MESRA) project, CEIBS Business Review’s China Green Management Awards programme, Fortune China’s Environmental and Social Rankings programme and the Jiangning District International Advisory Committee.


I am regularly interviewed by the media on China/Malaysian/Asian economic issues. I have appeared on CCTV, Aljazeera, Channel News Asia, Bloomberg, Astro (Malaysia), RTHK (Hong Kong) and ICS (Shanghai), various radio channels world- wide as well popular print media like China Daily, Voice of India, Global Times (China), The National (Abu Dhabi) etc. 




2011 Outstanding Paper Award, Emerald Literati Network, for the paper “ A causality analyses of the FDI-wages-productivity nexus in China” published in the Journal of Chinese Economics and Foreign Trade Studies, Vol. 3 No. 1, 2010.


2011. CEIBS Teaching Excellence Award


2012 CEIBS Teaching Excellence Award


2014 Ranked among the top 27 most cited Chinese researchers in Business Management and Accounting by Elsevier


2015 Emerald Citation of Excellence for paper titled “China’s Outward Foreign Direct Investment: Location Choice and Firm Ownership” published in the Journal of World Business Vol. 47 No. 1.




            Bachelor of Science (Resource Economics), 1986

Universiti Pertanian Malaysia (Malaysian Agricultural University), Malaysia


            Master of Social Science (Economics), 1991

            University of Macau, Macau


            Ph.D. (Economics), 1996

            University of Leicester, England




1987 – 1988

Project Co-ordinator

Pacific Infotech Corporation

Duties include preparation  of feasibility studies, agreements and contracts for joint venture projects in the People’s Republic of China


1988 – 1989


Teaching Assistant in Economics

University of Macau, Macau

Duties include tutoring and teaching undergraduate students in Economics and Money & Banking


1989 – 1990


Lecturer in Commerce and Economics

Systematic Business Training Centre, Petaling Jaya, Malaysia

Training and preparing students in Economics and Commerce for external professional exams like ACCA, ICMA, ICSA, CIM and LCCI.


1990 – Jan. 1995


Lecturer in Economics

Faculty of Social Sciences and Humanities, University of Macau, Macau

Teaching undergraduate students in Basic Microeconomics, Intermediate Microeconomics, Labour Economics, History of Economic Thought, The Economies of the Asia-Pacific Region, Comparative Financial System, Industrial Economics and the Economics of International Integration.


1995- June 1997


Lecturer in Economics

Economics Department, Massey University, Palmerston North, N.Z.

Teaching undergraduate and post-graduate students Basic and Intermediate Microeconomics, Labour Economics and ASEAN Economies





July 1997 – Sept. 2000




Head of Department

Dept. of Economics and Quantitative Methods,

College of Business Management,

Universiti Tenaga Nasional, Kajang, Malaysia

Administration of the Economics Department and co-ordinating the BBA (Entrepreneur Development) programme. Teaching undergraduate and post graduate students Economic Theory, Management, Research Methods, ASEAN Business, and Quantitative Methods.


Sept. 2000 Dec. 2006


Associate Professor in International Business and Economics

University of Nottingham, Malaysia Campus

Teaching undergraduate and graduate courses in Monetary and Financial Economics, International Business Strategy, Economics of the Firm and Southeast Asian Economies. My teaching assignments are in Kuala Lumpur, Singapore, and the UK.


In December 2005, I was appointed Professor of Economics.



January 2006 - present



Professor of Economics

China Europe International Business School, Shanghai, China


Teaching on the MBA, EMBA and Executive Education programmes. Courses taught include Managerial Economics, Macroeconomics and Asian Economic Integration and China Within the World.


2008 – 2009: Project Manager, EU-China Business and Management Training Project.




1991 - Jan. 1995

Consultant in Economics and Banking

Macau Management Association, Macau

Training banking staff in the Elements of Banking and Economics.

1992 - Jan. 1995

Academic Consultant

Canadian College of Macau, Macau

Providing advice on courses and instructor recruitment for all external programmes of the college including the IAM and PSC examinations.

Nov. 1997

Consultant in ASEAN Affairs

Ludher Consultancy Sdn. Bhd.

Provided a three-week training programme on ASEAN Economies and Economic Co-operation to senior government officials of the Royal Kingdom of Cambodia. This training programme was held in Phnom Penh and fully funded by the United Nations Development Programme.

July 1999 – Jan 2001

Panel of Experts

Pusat Tenaga Malaysia (Malaysian Energy Centre)

Providing advice and research expertise to this agency which acts as think-tank on issues relating to energy and related sectors.

March 2000 – Dec. 2005


Malaysian Insurance Institute(MII)

Training insurance and unit trusts agents reading for the Chartered Financial Consultant (ChFC) in economics and investment. Facilitating insurance executives and managers in the MII Diploma and Graduate Diploma programme

June 2003 – Dec. 2005


Bankers’ Institute Malaysia (IBBM)

Providing training in economics and the Malaysian financial systems to banking staff and executives.

November 2001

Visiting Professor

Universiti Malaya European Studies Programme

Delivering lectures on European Economics and Business

July 2003 – 2006

Subject Matter Expert and Adjunct faculty

Universitas 21 Global

Providing content for the subject Global and Regional Economic Development, an MBA module that will be offered worldwide, on an on-line basis. Universitas 21 is a consortium of 16 renowned universities from North America, Europe and Asia

Jan. 2006 - present

Visiting Professor

University of Nottingham

Deliver lectures on International Business Strategy in the MBA programme in Malaysia and Singapore.

October 2010 - 2014

International Advisor

Jiangning District of Nanjing City

Providing technical advice on attracting Foreign Direct Investment.




Books and Monographs


R.D.Cremer, R.Gounder and B.Ramasamy, An Economic Rationale for New Zealand - Asia Sister City Relationships: Guidelines for an Integrated Approach, Ministry of Foreign Affairs and Trade, Wellington, 1996.


R.D.Cremer and B.Ramasamy, Tigers in New Zealand? The Role of Asian Investment in the Economy, Institute for Policy Studies, Wellington, 1996.


S.Macmillan and B.Ramasamy, APEC in Focus: Views from New Zealand and Malaysia, Lincoln University Press, Christchurch, 1999.


R.D. Cremer and B. Ramasamy, Effective Strategies for New Zealand Firms in China, Asia-New Zealand Foundation, web published,


Lee, Sam Yoonsuk, Ramasamy, Ambigaibalan and Rhee, Jay Hyuk, Green Leadership in China: Management Strategies from China’s Most Responsible Companies, Springer, 2014.


Book Chapters and Conference Proceedings


1. Lilian Foo and B.Ramasamy, “The Oil Industry in Malaysia: A Macroeconomic Analysis” in Sorab Sadri’s [ed.] Oil and Economic Development, Forum Publications Ltd. Kuala Lumpur, 1991.


2. B. Ramasamy and O.P.Hartono, “Post-Retirement Income in Macau” in Taylor B., Yuan D.Y., Ramos R. and Wong H.K. [eds.], Socioeconomic Development and Quality of Life in Macau, Centre of Macau Studies and Instituto Cultural de Macau, Macau, 1992.


3. B.Ramasamy and V.T.Viana, “Resource Allocation Effects of the ASEAN Free Trade Area: The Revealed Comparative Advantage Approach” in Nguyen D.T. and Roy K. [eds.], Economic Reform. Liberalisation and Trade in the Asia-Pacific Region, Wiley Eastern Ltd., New Delhi, 1994.


4. B.Ramasamy and A.Leung, “Macau’s Export Sector and the Effect of Economic Regionalism in Europe and North America” in Ramos R., Yuan D.Y., Barnes J. and Wong H.K. [eds.], Population and Development in Macau, University of Macau and Macau Foundation, Macau, 1994.


5. B.Ramasamy, “ASEAN Free Trade Area: The Impact on New Zealand”, Conference Proceedings, Academy of International Business Southeast Asia, University of Otago, Dunedin, New Zealand, 1996.


6. B.Ramasamy, “APEC First, then WTO: The Importance of APEC to China”, in Chai J., Kueh Y.Y. and Tisdell C. [eds.], China and the Asian pacific Economy, Nova Science Publishers, United States. The paper was also published in the Conference Proceedings, International Conference on China and the Asia-Pacific Economy, University of Queensland, Brisbane, Australia,1997.


7. B. Ramasamy, “Foreign Direct Investment Under Uncertainty: Lessons for Malaysia”, Conference Proceedings, International Conference on the Challenges of Globalization, Thammassat University, Bangkok, Thailand, 1999.


8. B. Ramasamy and M.Yeung, “ Davids versus the Goliath: Locational Tournament for FDI among Developing Countries”, Conference Proceedings, Seventh Asia Pacific Management Conference, University of Malaya and National Cheung Kung University, Nov. 2 – 4, 2001.


9. B.Ramasamy, “Foreign Exchange Rate Exposure During a Financial Crisis: The Case of Malaysian Multinationals” in Ghosh D.K. and Mohamed Ariff [eds.], Global Financial Markets: Issues and Policies, Praeger Publishers, Connecticut, US, 2004, pp. 33-44.


10. B. Ramasamy and M.Yeung, “ European Union’s Foreign Direct Investment Into Indonesia: Determinants And Threats ”  in Kehal, H. (Ed.), Foreign Investment in Developing Countries, Palgrave, New York, 2004, pp. 134-53.


11. Ramasamy, B., Corporate Social Responsibility (CSR) in Southeast Asia in Helen E S Nesadurai and Soedradjad Djiwandono (eds), Southeast Asian in the Global Economy: Securing Competitiveness and Social Protection in an Era of Globalization, Singapore: Institute of Southeast Asian Studies and S.Rajaratnam School of International Studies, 2009.


12. Ramasamy, B. and Yeung, M. “Determinants of True Competitive Advantage in the Garment Industry: A Case Study Approach” in Unveiling Protectionism: Regional Responses to Remaining Barriers in the Textiles and Clothing Trade (editors: Mia Mikic, UNESCAP), 2008.


13.   Ramasamy, B., Yeung, M. and Yuan, Y., “Values, Attitudes and Behavior of Chinese Consumers towards Corporate Social Reponsibility”, in Fam, K. Yang, Z, and Hyman, M (eds.), Handbook of Confucian/Chopstick Marketing, Asian Business Research Corporation, 2009.


14. Ramasamy, B., Trade Liberalization and International Production Networks: The Automotive Industry in China, in UNESCAP, Fighting Irrelevance: The Role of Regional Trade Agreements in International Production Networks in Asia, United Nations ESCAP, Bangkok, Thailand, 2011.




1. S.Sadri and B.Ramasamy, “Socialist Reform in China”, International Social Science Review, Vol. 64 No. 4, 1989.


2. S.Sadri and B.Ramasamy, “Quo Vadis Socialist Reform”, Bulletin de Sinologie, No. 62, 1989.


3. B.Ramasamy and O.P.Hartono, “Towards a Single Market for ASEAN?” Research Journal of Philosophy & Social Sciences, No. 1&2, 1992.


4. S.Sadri and B.Ramasamy, “Economic Reforms in Shanghai”, China Report Vol. 28 No. 1, 1992.


5. O.P.Hartono and B.Ramasamy, “ASEAN Investment Climate and Investment Risk: The Multi Dimensional Scaling Approach”, Euro-Asia Management Journal, No. 3, 1992.


6. B.Ramasamy, “Intra-industry Intra-ASEAN Trade: The Case of Malaysia”, Malaysian Journal of Economic Studies, Vol. 30 No. 1, 1993.


7. B.Ramasamy and O.P. Hartono, “The Road to ASEAN Free Trade Area”, Euro Asia Management Journal, No. 5, 1993.


8. B.Ramasamy, “ASEAN FTA: Implications on Indonesia’s Imports” Bulletin of Indonesian Economic Studies, Vol. 30 No. 2, 1994.


9. B. Ramasamy, “Trade Diversion in an ASEAN Free Trade Area”, ASEAN Economic Bulletin, Vol. 12 No. 1, 1995.


10. B.Ramasamy, “ASEAN’s Second Enlargement: The Inclusion of Vietnam”, Asian Economies, Vol.25 No.2, June 1996.


11. B.Ramasamy and V.T.Viana, “ASEAN’s Foreign Direct Investment into the People’s Republic of China” Journal of East Asian Studies, Vol.5 No.2, 1997.


12. B.Ramasamy, Adjusting Towards AFTA: the dynamics of trade in ASEAN by Jayant Menon, Book Review, Asia Pacific Viewpoint, Vol. 38 No. 3, pp. 301-302.


13. B.Ramasamy and R.D.Cremer, “Cities, Commerce and Culture: The Economic Role of International Sister City Relationships”, Journal of the Asia Pacific Economy, Vol. 3 No. 3, 1998, pp. 446-61, Routledge.


14. B.Ramasamy, “Malaysia’s Investment Development Path”, Malaysian Management Review, June 1998.


15. B.Ramasamy, “Third World Multinationals: The Case of Malaysia”, Jurnal Analisis,  Vol. 6 No. 1& 2, 1999.


16. B. Ramasamy, “Gear up for Globalisation: Practical Guidelines for Managers”, Akauntan Nasional, Vol. 14 No. 1, pp. 18 – 22, January 2001.


17. R.Hoffmann, C.G. Lee and B. Ramasamy, “Public Policy and Olympic Success”, Applied Economic Letters, Vol. 9, pp. 545-548, 2002.


18. R. Hoffmann, C.G. Lee and B. Ramasamy, "The Business Cycle: Fact of Life or Fallacy of Choice?", Akauntan Nasional, October 2001.


19. R. Hoffmann, C.G. Lee and B. Ramasamy, "Mentioning the Score: The Use and Misuse of Statistics", Accounting and Business, Vol. 5 No. 2 , February 2002.


20. R.Hoffmann, C.G.Lee and B.Ramasamy, “The Socio-economic Determinants of International Football Performance”, Journal of Applied Economics, Vol. 5 No. 2, pp.253-72, 2002.


21. B.Ramasamy, “FDI and Uncertainty: The Malaysian Case”, Journal of Asia Pacific Economy, Vol. 8 No. 1, pp85-101, 2003.


22. B.Ramasamy and M.Yeung, “Davids versus the Goliath: Locational Tournament for FDI among Developing Countries”, Asia Pacific Management Review, Vol. 7 No. 3, pp. 299 – 318, 2002.


23. B.Ramasamy and A.Ng, “Deregulating and Liberalising the Life Insurance Industry in Malaysia: Two Stakeholders’ Perspective”, Banker’s Journal Malaysia, Issue 121-2002, pp. 24-30, 2002.


24. B. Ramasamy and Matthew Yeung, “Evaluating Mutual Funds in an Emerging Market: Factors that Matter to Financial Advisors”, International Journal of Bank Marketing, Vol. 21 No. 3, pp. 122-136, 2003.


25. R.Hoffmann, C.G. Lee and B. Ramasamy, “Shocks to Malaysia’s Exports: Temporary or Permanent?”, Journal of Asia Pacific Business, Vol. 5 No. 1, pp. 19-32, 2003.


26. B. Ramasamy, and Yeung, M.C.H., “The Relationship between Exchange Rates and Stock Prices: Implications on Capital Controls ” The Asia Pacific Journal of Economics and Business, Vol. 6 No. 2, pp. 46-60, 2002.


27. B. Ramasamy, and Hung, W.T., “A Comparative Analysis of Corporate Social Responsibility Awareness among Local Firms from Malaysia and Singapore” Journal of Corporate Citizenship, Spring Issue 13, pp. 109 – 124, 2004.


28. B.Ramasamy, Hung, W.T. and Kong, J.Y., “Onward to the Middle Kingdom: Malaysia’s FDI in the People’s Republic of China”, Accountants Today, Vol. 17, 2004.


29. R.Hoffmann, C.G.Lee and B. Ramasamy, “Olympic Success and ASEAN Countries: Economic Analysis and Policy Implications”, Journal of Sports Economics, Vol. 5 No. 3 2004, pp. 262-276.


30. B.Ramasamy, A.Chakrabarty and M.Cheah, “Malaysia’s Leap into the Future: An Evaluation of the Multimedia Super Corridor”, Technovation, Vol. 24, Issue 11, 2004, pp.871-84.


31. B.Ramasamy and Matthew Yeung, “The Causality between Stock Returns and Exchange Rates: Revisited”, Australian Economic Papers, Vol. 44 (2), pp. 162-69, 2005.


32. Alan Au, B. Ramasamy and Matthew Yeung, “The Effects of SARS on the Hong Kong Tourism Industry: An Empirical Evaluation”, Asia Pacific Journal of Tourism Research, Vol. 10 (1), pp. 87-97, 2005.


33. Hoffmann, R., Lee, C.G., Ramasamy, B. and Yeung, M., “FDI and Pollution: A Granger Causality Test Using Panel Data”, Journal of International Development, Vol. 17 Issue 3, pp. 311-317, 2005.


34. Ramasamy, B. and Hung, W.T. (2005), “Communicating CSR to Stakeholders: The Case of Malaysia”, Corporate Environmental Strategy – International Journal for Sustainable Business, Vol. 12 (3-4), pp. 117-128, 2005.


35. Ramasamy, B. and Yeung, M., “The Dynamic Relationship between FDI and Wages: Evidence from the People's Republic of China”. Journal of International Business and Economy, Vol. 6 No. 1, pp. 23-42, 2005


36. Ramasamy, B., Ong, D. and Yeung, M., “Firm Size, Ownership and Performance in the Malaysian Palm Oil Industry”, Journal of Finance and Accounting, Vol. 1, pp. 81-104, 2005


37. Ramasamy, B. and Chakrabarty, A., “Privatization and the Telecommunication Industry in Malaysia”, The Consumer Digest, Issue 1, 2006, pp. 18-29.


38. Ramasamy, B., Goh, K.W. and Yeung, M., “Is Guanxi a Bridge to Knowledge Transfer?”, Journal of Business Research, Vol. 59 (1), pp. 130-139, 2006.


39. Hoffmann, R., Lee, C.G., Matheson, V. and Ramasamy, B., “International Women’s Football and Gender Inequality”, Applied Economic Letters, Vol. 13 (15), pp. 999-1001, 2007. Reprinted in Recent Developments in the Economics of Sport, W. Andreff (ed.), Edward Elgar, 2011


40. Ramasamy, B., Ng, H.L. and Hung W.T., “Corporate Social Performance and Ethnicity – A Comparison between Malay and Chinese Chief Executives in Malaysia”, International Journal of Cross Cultural Management, 7 (1), pp. 29-45, 2007.


41. Ramasamy, B. and Yeung, M., “Trade Policy Review – Malaysia”, Journal of World Economy, Vol. 30 Issue 8, pp. 1193-1208, 2007.


42. Ramasamy, B. and Doshi, V., “Doi Moi and Gaige Kaifang: A Comparative Analysis of Economic Reforms in China and Vietnam”, Regional Economic Development,  Vol. 1 Issue 1, pp. 43-62, 2007.


43. Ramasamy, B., Hung W.T. and Yeung, M., "Does it Pay to be Good in Developing Countries? The Relationship Between CSR and Financial Performance in Malaysia", Asian Academy of Management Journal of Finance and Accounting, Vol. 3 No. 1, pp. 21-36, 2007.


44. Ramasamy, B. and Yeung, M., “Can Holidays Boost Consumption: The Case of Hong Kong”, Journal of Public Affairs, Vol. 8 No. 4, pp. 281-87, 2008 (quoted in a Wall Street Journal blog,


45. Yeung, M. and Ramasamy, B., “Brand Value and Firm Performance Nexus: Further Empirical Evidence”, Journal of Brand Management, Vol. 15, Issue 5, pp. 322-336, 2008.


46. Ramasamy, B. and Yeung, M., Consumer Perception of CSR: An Asia PerspectiveJournal of Business Ethics, Vol. 88, pp. 119-132, 2009.


47. Cremer, R.D. and Ramasamy, B., “Engaging China: Strategies for the Small Internationalizing Firm”, Journal of Business Strategy, Vol. 30, No. 6, 15-26, 2009.


48. Garriga, E. and Ramasamy, B., “The China Code: An Analysis of China's National Social Standards for the Textile and Apparel Industry”, Journal of Management & Public Policy, Vol.1 No. 1, 2009, pp. 1-21.


49. Ramasamy, B. and Yeung, M., “Determinants of Foreign Direct Investment in Services”, The World Economy, Vol. 33 Issue 4, pp. 573-596, 2010.


50. Ramasamy, B. and Yeung, M., “A Causality Analysis of the FDI – Wages -Productivity Nexus in China”, Journal of Chinese Economic and Foreign Trade Studies, Vol. 3, No. 1, 2010. Chosen as an Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2011.


51. Ramasamy, B., Au, A. and Yeung, M., “Managing Chinese Consumers’ Value Profiles: A Comparison between Shanghai and Hong Kong”, Cross Cultural Management; An International Journal, Vol. 17 No. 3, pp. 257-67, 2010


52. Villaverde, J., Fernandez, M. and Ramasamy, B., “Provincial Disparities in Post-reform China: Convergence or Divergence?”, China and the World Economy, Vol. 18 No. 2, 2010.


53. Ramasamy, B. and Yeung, M., “Customer Satisfaction and the Consumption Function”, Economics Research International, vol. 2010, Article ID 202014, 5 pages, 2010. doi:10.1155/2010/202014, 2010.


54. Hung, W.T., Ramasamy, B. and Lee, C.G., “Management Systems and the CSR Engagement”, Social Responsibility Journal, Vol. 6 No. 3, 2010.


55. Ramasamy, B. and Yeung, M., “Consumer Support for Corporate Social Responsibility: The Role of Religion and Values”, Journal of Business Ethics, Vol. 91, Supplement 1, pp. 61-72, 2010


56. Ramasamy, B., Yeung, M. and Laforet, S., “China’s Outward FDI: Location Choice and Firm Ownership”, Journal of World Business, Vol. 47 No. 1, pp. 1725, 2012.


57. Ramasamy, B. and Yeung, M., Ethical Distance and Difference in Bilateral Trade, The Journal of World Investment and Trade, Vol. 13, pp. 420-441, 2012.


58. Ramasamy, B. and Yeung, M., “Ethical Ideologies among Senior Managers in China”, Asian Journal of Business Ethics, Vol. 2 No. 2, pp. 129-145, 2013.


59. Yeung, M. and Ramasamy, B., “Are Shocks to Brands Permanent or Transient?”, Journal of Brand Management, Vol. 19, pp. 758-771, 2012.


60. Ramasamy, B., Yeung, M. and Chen, J., Selling to the Urban Chinese in East Asia: Do Corporate Social Responsibility (CSR) and Value Orientation Matter?”, Journal of Business Research, Vol. 66 No. 12,  pp. 2885-91, 2013.


61. Yeung, M., Ramasamy, B., Chen, J. and Paliwoda, S., “Customer Satisfaction and Consumer Expenditure in Selected European Countries”, International Journal of Research in Marketing, Vol. 30, No. 4, 2013.


62. Chuah, S.W., Hoffmann, R., Ramasamy, B. and Tan, J.H.W., “Religion, Ethnicity and Cooperation: An Experimental Study”, Journal of Economic Psychology, Vol. 45, pp. 33-43, 2014.


63. Ramasamy, B. and Matthew C.H. Yeung, “The Determinants of Parts and Components Trade: The Role of Trust and Commitment”, International Journal of Trade and Global Markets, forthcoming, 2016.


64. Rowley C, B.Ramasamy and M.Yeung, “Initial Job Choice in the Greater China Region: The Role of Corporate Social Responsibility”, Journal of General Management, 41(3), 2016.


65. Ramasamy, B. and Yeung. M.C.H., Diversity and Innovation, Applied Economic Letters, Vol 23, No. 14, pp. 1037-1041, 2016.


66. Ramasamy, B. and Yeung, M.C.H., Wooing the new Chinese businesses: five short-term policies to attract direct investment, Journal of Business Strategy, forthcoming, 2016.


67. Chuah, S.H., Hoffmann, R., Ramasamy, B., Tan, J.H.W., Is there a Spirit of Overseas Chinese Capitalism, Small Business Economics, forthcoming, 2016, doi:10.1007/s11187-016-9746-5




Unpublished Work and Conference Papers


M.Soc.Sc. Dissertation: Farmers’ Organization in Asia: The Case of Malaysia and the People’s Republic of China, University of Macau, 1989.


B.Ramasamy, “ASEAN Free Trade Area: What’s In It For Malaysia” , Discussion Paper in Economics, No. 93/20, Department of Economics, University of Leicester, 1993.


B.Ramasamy, “ASEAN Free Trade Area: An Empirical Evaluation”, Ph.D. dissertation, University of Leicester, United Kingdom, January 1996.


B.Ramasamy, “Current Opportunities in the Pacific”, Pacific Horizons International Baha’i Conference, Aotea Centre, Auckland, 11 - 14 January, 1996.


R.D.Cremer, R.Gounder and B.Ramasamy, “New Zealand-Asia Sister City Relationships: Economic Costs and Benefits, An Interim Report”, School of Applied and International Economics, Massey University, New Zealand, May 1996.


B.Ramasamy and V.T.Viana, “The Role of China in Macau’s Economy”, paper read at The Regional Conference of Asian Studies on the Pacific Coast in Edmonton, Canada on 21-23 June 1996.


B.Ramasamy and A.White, “New Zealand’s Services Exports to ASEAN”, paper read at the New Zealand Association of Economists Annual Conference, University of Auckland, 26 - 28 August, 1996.


B.Ramasamy and J. Leung- Wai, “ASEAN Awareness among New Zealand Businesses”, paper read at the ASEAN Inter-University Seminar on Social Development, Pekan Baru, Sumatera, Indonesia, 16 - 19 June 1997, Discussion Paper Series No.1/97, College of Business Management, Universiti Tenaga Nasional, October, 1997.


B.Ramasamy, L. Selvamaniam and K.Othman, “Malaysia’s Multinationals”, Discussion Paper Series No. 1/98, College of Business Management, Universiti Tenaga Nasional, Feb. 1998.


B.Ramasamy, “Multinationals from Malaysia”, a paper accepted for the Conference on Global Business in Gazimagusa, North Cyprus, organised by a group of American institutions including the Indiana University of Pennsylvania, 19 – 21 November, 1998.


B.Ramasamy and Lalina Selvamaniam, “Foreign Exchange Rate Exposure During a Financial Crisis: The Case of Malaysian Multinationals”, paper presented at the Year 2000 Second Annual Malaysia Finance Association Symposium, June 10th 2000, organised by the Malaysian Finance Association and Faculty of Business and Accountancy, University Malaya.


B.Ramasamy and Matthew Yeung, “Using Granger Causality to Explain the Capital Controls in Malaysia”, paper presented at the 8th Annual Asia Pacific Finance Association Annual Conference, July 22-25 2001, Bangkok, Thailand.


B.Ramasamy and Matthew Yeung, “European Union’s Foreign Direct Investment in Malaysia: Trends, Patterns, Determinants and Threat”, paper presented at the 31st Australian Conference of Economists, Adelaide, Australia, 30th September – 3 October 2002.


B. Ramasamy and Hung Woan Ting, ““A Comparative Analysis of Corporate Social Responsibility Awareness among Local Firms from Malaysia and Singapore”, paper presented at CSR in Asia Conference, International Centre for Corporate Social Responsibility and Centre for Europe Asia Business Research, University of Nottingham, Kuala Lumpur, 25 – 26 March 2003.


Ramasamy, B. and Lee, C.G. (2003); “Does Cultural Distance Matter in Tourism: Evidence from Two Asian Countries” paper read at the Australia and New Zealand International Business Academy Annual Conference 2003, Dunedin, New Zealand, 7 – 8 November 2003.


Ramasamy, B., “CSR in Southeast Asia”, paper presented at a workshop on Southeast Asia in the Global Economy: Avoiding the Problem of Globalization’s `Missing Middle’, organised by the Institute of Defence and Strategic Studies, Nanyang Technological University, Singapore, 10-11 November 2005.


Ramasamy, B. and Yeung, M., “The Determinants of FDI in Services” Australia and New Zealand International Business Academy (ANZIBA) Conference, Melbourne, Australia, 10 - 11 Nov 2005.


Lee, S., Ramasamy, B. and Rhee, J.H., Corporate Environmental Management in China: Lessons from Leading Chinese Companies, paper presented at the 8th Annual ICCSR Symposium, 11- 12 July, 2011, University of Nottingham, Ningbo, China.


Ramasamy, B. and Yeung, M., The Determinants of Parts and Components Trade: The Role of Trust and Commitment, paper presented at the International Conference on Trade, Investment and Production Networks in Asia, Leverhulme Centre for Research on Globalization and Economic Policy, 15-16th February, 2012, University of Nottingham, Kuala Lumpur.




Date of Birth: 21st May 1963                                    Nationality: Malaysian

Marital Status: Married with 2 daughters    Languages: English, Bahasa Melayu