New Perspectives on Strategy in an Ever-Changing World

Date: October 26-27, 2020
Venue: Shanghai

Participants

The programme is designed for top-tier decision makers in the company who are responsible for strategy planning and execution.


Introduction

In the 21st Century, it is increasingly impossible to imagine any business being able to execute its strategy without the capabilities of advanced digital technologies. However, these new technologies have in many cases reduced the explanatory power of many traditional strategy concepts and at the same time have given firms new capabilities to exploit. Increasingly, understanding the strategic development opportunities that new technologies provide to a business is one of the key skills that an executive must possess in today’s operations. Understanding the strategic capabilities of technology and the strategic development opportunities they generate is the primary focus of this programme – both in terms of exploring the potential limitations of current strategy concepts and suggesting new strategic perspectives that are critical in a digital world.


Programme Coverage

The course will focus on the following issues. How does new digital technology effect:

  • The way how companies define their strategies (in terms of the nature of process planning)
  • Company’s views on sources of competitive advantages
  • New industry structures (in particular, electronics markets)
  • New organizational arrangements (networked organization and BPO (business process outsourcing))
  • Understanding changes in technology as a source of disruption to DCFs and other future earnings streams
  • How to manage in technologically intensive environments

A certificate of completion will be awarded


Programme Fee

TBD

Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.


Contact Us

Shanghai
Tel: (86 21) 2890 5187
Email: exed@ceibs.edu
Address: 699 Hongfeng Road, Pudong, Shanghai

Beijing
Tel: (86 10) 8296 6688
Email: exed@ceibs.edu
Address: Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing

Shenzhen
Tel: (86 755) 3699 5199
Email: exed@ceibs.edu
Address: Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone, Hangcheng sub-district, Baoan, Shenzhen

SAMPLER, JEFFREY LYNN
Professor of Management Practice, CEIBS

Programme Objective

In this programme, in-depth technological knowledge is not required. However, it will be paramount to develop a working knowledge of the impact of technology on business.  Thus, we will explore the implications of certain types of hardware, software, and telecom developments on the ways that organization thinks about competitors, strategy, organizational design, and the nature of management.


Programme Benefits

Participants on the programme will:

  • Explore and shape necessary foundations of the business model that is critical for robust business growth
  • Understand limitations of current strategy ideas in today’s globally enabled digital world
  • Be aware of the importance and strategic implication of core competencies toward company strategy
  • Examine how to develop an organization’s information footprint and its benefits
  • Develop symbiotic strategies to take advantage of previously untapped opportunities
  • Gain an integrative framework showing the interlocking nature of the technology industry and its impact on a firm’s strategy
  • Understand linkage characteristics and their impact on technology application (key issues faced by businesses engaged in technology development and application)
  • Learn how to achieve cost advantage without giving away the strategic capabilities for creating value in the future
  • Develop a more complete perspective on the BPO movement and acknowledge major implications for individuals, firms, and governments
  • Gain principles of successful strategic planning for the 21st century that will assist companies absorb massive shocks and not only survive, but thrive

Programme Schedule

Day 1

Morning
  • Perspectives on Technology and Strategic Change
  • Managing Technology in Today’s Organization
Afternoon
  • Technology’s Impact on Industry and Firm Strategy
    • 10 commandments for competing in turbulent imes
    • Core competencies
  • Understanding the Technology Ecosystem
    • Mapping the technology peloton

Day 2

Morning
  • Business Process Outsourcing (BPO)-Threat or Opportunity
    • BPO and the emergence of the fractal economy
Afternoon
  • Technology, Rapid Change, Unpredictability and Strategic Planning
    • Developing strategic shock absorbers-lessons from India & Dubai

We reserve the right to adjust the course information (including price, date, location, faculty, course arrangement and other details)

Teaching Language

English with sequential Chinese interpretation


Admissions Procedures

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.


Cancellations

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.


Notification

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.